Senior Content Analyst @ Capterra, sharing insights about marketing and business operations. I hold a Bachelor in Engineering from BITS Pilani (India) and have created thought-leadership content and research reports that help businesses make better technology decisions. My work has been published in journals including HR Dive, CIO Dive, Small Business Trends Magazine, and HR Technologist. Outside work, I am an aspiring musician passionate about learning Spanish guitar, and love to jam with like-minded music enthusiasts in my free time.