/ Articles by Harshit Srivastava

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Harshit Srivastava

Senior Content Analyst @ Capterra, sharing insights about marketing and business operations. I hold a Bachelor in Engineering from BITS Pilani (India) and have created thought-leadership content and research reports that help businesses make better technology decisions. My work has been published in journals including HR Dive, CIO Dive, Small Business Trends Magazine, and HR Technologist. Outside work, I am an aspiring musician passionate about learning Spanish guitar, and love to jam with like-minded music enthusiasts in my free time.

Published May 4, 2021
Imagine this: you own a small plumbing business. You initially started solo, but last year you hired a few more plumbers to handle the growing number of jobs coming in.
Published October 13, 2020
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The COVID-19 pandemic landed manufacturing businesses like yours in uncharted waters overnight. Most had to cut production, and though demand is slowly getting back on track, the ways of doing business have changed altogether. Having an online presence is no longer an option for manufacturers like you—it’s become a necessity, and if you’re struggling with the transition, digital marketing can help.
Published September 29, 2020
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In December 2019, Gartner published a report recommending that to build and expand a digital business, businesses should “prepare for a complete retooling and skills renovation in the next five years (full report available to Gartner clients)."
Published July 16, 2020
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A user-friendly accounting system is easy to use and simplifies complex accounting processes by automating tasks such as reconciling bank statements and preparing financial reports. It also lets users maintain accurate financial records, such as bills and invoices, and assess their organizations’ financial health.
Published April 30, 2020
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In 2015, Capterra surveyed business-to-business (B2B) and business-to-customer (B2C) marketers to understand technology usage trends in businesses of all sizes. In 2020, we conducted another survey* to assess how technology practices have evolved over time.
Published February 5, 2020
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The human resources (HR) department is an essential part of all organizations, and its scope of work is not simply limited to managing administrative functions. It also works actively to safeguard the interest of employees and create a positive work environment for them. It serves as a link between employer expectations and employee needs so that a fine balance is maintained.
Published September 10, 2019
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When it comes to managing your IT help desk, Spiceworks can be an amazing product. Capterra reviewers have rated the software highly—it's free and has free customer support, and it's packed with essential help desk features such as ticketing, email support management, and knowledge base management.
Published April 9, 2019
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WebEx is one of the key players in the online meeting and webinar software industry. In fact, the product ranks third on our Top 20 Most Popular Web Conferencing Software list.
Published April 1, 2019
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Oracle Eloqua is one of the most popular enterprise marketing automation solutions, and it was featured as a “Leader" in the 2018 Gartner Magic Quadrant for multi-channel marketing software (full content available to clients).
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