/ Articles by Jase Rodley

Jase Rodley

Jase is the Principal at Otium Boutique, a digital agency that specializes in marketing for boutique hotels. When he isn’t working with his team to help hotels get more business, you’ll find him hiking or biking in the mountains.

How Hotels Can Prepare for a Changing Facebook

Published January 23, 2018

If your hotel's strategy for marketing on Facebook is sharing photos or blog posts to your Facebook page, I have some bad news. Not only has this been a low-performing strategy for the past four years or so, it's about to be a non-performing strategy.