I’ll hit you right away with our biggest takeaway after more than a decade of collecting and analyzing hundreds of thousands of software user reviews. Reviews are no longer a luxury or a nice-to-have add-on to your... Continue Reading
For small businesses, significant spending needs to be justifiable. This holds true even for necessary expenditures, such as marketing and advertising. With thousands of dollars at stake in your marketing budget each year, you need to choose... Continue Reading
I don’t know about you, but work emails are the bane of my existence. I get hundreds of emails a day and delete most of them immediately. I know I’m in the majority with my send-to-trash habits;... Continue Reading
UPDATE (7/6/2018): This post has been updated to exclude systems that were shut down and to include a wider array of bug tracking solutions to give readers a better idea of available options. Bug tracking is serious... Continue Reading
I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading
Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up. You don’t want to contact a lead... Continue Reading
Updated 6/13/2018: This post was updated to include more free wireframe tools on the market and to exclude wireframe tools that no longer offer a free version. Some people love surprises. They like to jump into things... Continue Reading
Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s and... Continue Reading
In May, I discussed the benefits of blockchain for data storage. Today, we’ll revisit the benefits of blockchain, this time focusing on enhancing your small business’s cybersecurity. Cyberattacks are on the rise, and high-profile attacks on large... Continue Reading
Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the global... Continue Reading
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