Articles by Kelsie Anderson

Published August 2nd, 2018 by Kelsie Anderson and Anthony Bradley

I’ll hit you right away with our biggest takeaway after more than a decade of collecting and analyzing hundreds of thousands of software user reviews. Reviews are no longer a luxury or a nice-to-have add-on to your... Continue Reading

Published July 11th, 2018 by Kelsie Anderson

I don’t know about you, but work emails are the bane of my existence. I get hundreds of emails a day and delete most of them immediately. I know I’m in the majority with my send-to-trash habits;... Continue Reading

Published June 29th, 2018 by Kelsie Anderson

I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product to... Continue Reading

Published June 18th, 2018 by Kelsie Anderson

Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up. You don’t want to contact a lead... Continue Reading

Published June 8th, 2018 by Kelsie Anderson

Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s and... Continue Reading

Published June 6th, 2018 by Kelsie Anderson

In May, I discussed the benefits of blockchain for data storage. Today, we’ll revisit the benefits of blockchain, this time focusing on enhancing your small business’s cybersecurity. Cyberattacks are on the rise, and high-profile attacks on large... Continue Reading

Published May 25th, 2018 by Kelsie Anderson

Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the global... Continue Reading

Published May 17th, 2018 by Kelsie Anderson

Raise your hand if you’ve heard of blockchain! Given that Gartner cites blockchain as one of the most hyped technologies in recent memory and “the most-searched term on [its website] throughout most of 2017,” I’m betting that... Continue Reading

Published May 9th, 2018 by Kelsie Anderson

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to... Continue Reading

Published May 2nd, 2018 by Kelsie Anderson

Quick, name a popular software that can help your business with its general IT management and IT projects. There are quite a few options out there: Our IT management software directory lists over 200 systems. But if... Continue Reading