Articles by Kelsie Anderson

Lessons From 500,000 Business Software Reviews

Published August 2, 2018 by Kelsie Anderson and Anthony Bradley

I’ll hit you right away with our biggest takeaway after more than a decade of collecting and analyzing hundreds of thousands of software user reviews. Reviews are no longer a luxury or a nice-to-have add-on to... Continue Reading

How to Write a B2B Sales Email That Sells

Published July 11, 2018 by Kelsie Anderson

I don’t know about you, but work emails are the bane of my existence. I get hundreds of emails a day and delete most of them immediately. I know I’m in the majority with my send-to-trash... Continue Reading

Learn How to Increase B2B Sales With These 9 Expert Tips

Published June 29, 2018 by Kelsie Anderson

I’ll be the first to say it: Sales is a difficult profession. You have to connect with people on a personal and professional level every day. You have to demonstrate the value of your company’s product... Continue Reading

10 Mistakes You Might Be Making in Your B2B Lead Follow-Up Process

Published June 18, 2018 by Kelsie Anderson

Even though you probably do it hundreds of times a day without thinking, following up on leads is a delicate process. So many things can go wrong during lead follow-up. You don’t want to contact a... Continue Reading

9 B2B Software Blogs We Actually Enjoy Reading

Published June 8, 2018 by Kelsie Anderson

Update 6/8/2018: This piece has been updated to include fresh examples of B2B software blogs that consistently deliver amazing content. As a content marketer, I’m always looking for examples of great content, both from a reader’s... Continue Reading

The Benefits of Blockchain for IT, Part 2: Cybersecurity

Published June 6, 2018 by Kelsie Anderson

In May, I discussed the benefits of blockchain for data storage. Today, we’ll revisit the benefits of blockchain, this time focusing on enhancing your small business’s cybersecurity. Cyberattacks are on the rise, and high-profile attacks on... Continue Reading

How to Expand a Business Internationally: Which Countries to Target

Published May 25, 2018 by Kelsie Anderson

Despite economic, cultural, and linguistic differences, small and midsize businesses all over the world face similar day-to-day issues that software can help resolve. Capterra helps B2B software vendors reach businesses seeking software, and we’ve seen the... Continue Reading

The IT Benefits of Blockchain, Part 1: Data Storage

Published May 17, 2018 by Kelsie Anderson

Raise your hand if you’ve heard of blockchain! Given that Gartner cites blockchain as one of the most hyped technologies in recent memory and “the most-searched term on [its website] throughout most of 2017,” I’m betting... Continue Reading

What Is GDPR and How Should Your IT Department Prepare for It?

Published May 9, 2018 by Kelsie Anderson

NOTE: This article is intended to inform our readers about the current data privacy and security challenges experienced by companies in the global marketplace. It is in no way intended to provide legal advice or to... Continue Reading

3 Best Jira Software Alternatives to Help Your Business Manage IT Services

Published May 2, 2018 by Kelsie Anderson

Quick, name a popular software that can help your business with its general IT management and IT projects. There are quite a few options out there: Our IT management software directory lists over 200 systems. But... Continue Reading