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Kyle Rich
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Kyle Rich is a Content Strategist at Capterra. He has created and managed content for over 10 years, with a specialty in technology content that helps inform and educate users through their customer journey. For fun, Kyle enjoys exploring new hiking trails and restaurants in and around Austin, TX.

Published November 15, 2023
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When Alicia Esposito transitioned from the fast-paced world of music journalism to the retail beat a decade ago, she entered the industry at a transformative juncture.
Published November 1, 2023
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If you're responsible for your organization's sales strategy, you know that precisely defining your target audience is essential. Choosing whether to sell to consumers (B2C) or businesses (B2B) is probably the biggest decision you must make.
Published October 26, 2023
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Even with strong cybersecurity protections in place, a small or midsize business is still vulnerable to attacks that prey on human psychology. Business leaders and IT professionals responsible for keeping their businesses safe need to understand the wide variety of devious ways attackers manipulate employees to compromise digital security, and what steps to take to protect your data.
Published October 19, 2023
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If you're an HR manager seeking to boost employee engagement, or a business owner striving to nurture customer loyalty, you should know that these two goals are interdependent.
Published September 27, 2023
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Technology is meant to make our lives easier, but assessing, selecting, and implementing new solutions for small to midsize companies is anything but straightforward. In your quest to discover which emerging technologies can drive innovation and enable growth, ethics may not be on your list of considerations—but it should be.
Published September 19, 2023
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Sometimes, all you need is a fresh perspective to shatter the status quo. Matt Dixon’s research-based methods have been helping salespeople, particularly those selling technology products in the business-to-business (B2B) space, base their selling strategy on real customer behavior and psychology rather than assumptions.
Published September 12, 2023
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A momentous event in history can change the trajectory of someone’s life. For Jack Shaw, that pivotal moment was watching the first moon landing when he was a teenager. And by the time he graduated from Yale, he was already fascinated by technology and excited about what it meant for the future.
Published September 5, 2023
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We often talk about the future of work from the employee perspective, but what will be the place of HR leaders in that still-evolving world? Changes in technology, workforce demographics, and business strategy have pushed HR leaders more and more into the spotlight. As executive leadership increasingly recognizes the importance of talent management and employee engagement, HR leaders are playing a more important role in shaping what work will look like in the future.
Published August 14, 2023
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We know that AI is here to stay, but we don't yet know how to thrive in an AI-driven workplace. Dan Schawbel does, though.  When we sat down with the New York Times bestselling author and managing partner of Workplace Intelligence, he started with how small and midsize businesses can up their competitive advantage by using AI–but the conversation didn't end there.
Published August 3, 2023
Header image for the blog article "How to Start Using Video to Grow Your Business, According to A Leading Consultant"
Of his move to Austin, Texas, Cam Houser jokes that “it was mandatory to play in bands. You couldn’t enter the city limits if you didn’t play something.” And Houser did. In fact, he played so much in bands that he developed a repetitive stress injury in his strumming hand that never resolved itself.
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