/ Articles by Lauren Maffeo
Lauren Maffeo
Lauren Maffeo leads business intelligence research at Capterra, which matches software shoppers with the right tools and technologies to grow their businesses. As an analyst, Lauren’s areas of interest include speech and natural language tools, data mining techniques, predictive analytics, and building a business case for data science. She has presented her research on bias in AI at Princeton and Columbia Universities, Twitter’s San Francisco headquarters, and Google DevFest DC, among others. She is also a member of the Association for Computing Machinery’s Distinguished Speakers Program.
The State of Cashless Payments Among US Small Businesses
Published June 16, 2020
Cashless payments have been gaining traction in the U.S. for years. A GetApp survey published last December found that 24% of small business leaders surveyed used Venmo to process customer payments. That same quarter, Mastercard shared that 30% of all global card purchases were contactless.
4 Ways to Improve Communication With Your Remote Teams
Published March 23, 2020
Research from Gallup found that 51% of employees would switch companies to work for one with more flexible work arrangements and that the most engaged employees spend 60 to 80% of their time working remotely (an increase from 20% in 2012).
Employee Autonomy: How Your Small Business Can Win the Talent War
Published March 7, 2019
The tech talent war is top-of-mind for small- and midsize-business (SMB) owners. When Capterra surveyed 699 of them in 2017, 39% cited "hiring the right talent" as their key concern (learn more about our methodology here).
4 Small-Business Marketing Strategies to Try in 2019
Published February 1, 2019
Small businesses have a window of two to three years when they can adopt new tech and catch up to competitors. If two-thirds of your peers already use digital marketing—and say it's critical for their growth—2019 is your year to try surpassing them.
Which Disruptive Technologies of the Future Should Your Small Business Adopt?
Published November 20, 2018
Small businesses with 100 or fewer employees make up 99.7% of all U.S. businesses. If that number sounds too big to be true, consider this: More small businesses are opening than closing for the first time in decades.