Articles by Lauren Welschenbach

Last Minute Holiday Shopping? The Best Books for the B2B Marketers on Your List

Published December 21, 2017 by Lauren Welschenbach

Update (12/21/2017): New books with added topics including creative design and a bonus book that should be on everyone’s must-read list. We’re getting down to the wire for holiday shopping. Don’t be the person who has... Continue Reading

10 UI Trends to Apply to Your Software Landing Pages

Published June 13, 2017 by Lauren Welschenbach

What’s the first thing you notice when visiting a landing page? The images, copy, or maybe a video? My first impression of a software company is focused on the design quality of their page and the... Continue Reading

Why Your B2B Software Website Needs Mobile Optimization

Published April 10, 2017 by Lauren Welschenbach

Think for a second what you do in your down time, when you’re on the metro to work, before you go to bed or wake up. I can bet that you pick up your smartphone to... Continue Reading

Why Personalization Should be a Priority In B2B Marketing

Published February 28, 2017 by Lauren Welschenbach

What makes a customer stay on your site? Why would a potential customer open an email from a company they don’t know? What makes someone click your free trial button? I’ve got the answer for you... Continue Reading

The Best Social Media Channels for B2B Marketers in 2017

Published January 26, 2017 by Lauren Welschenbach

A new year means new marketing channels!  We live in a digital age where everyone is constantly on their phones, checking social media, texting, and snapping their food at a local coffee shop. For a B2B... Continue Reading