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Molly Clarke

Articles by Molly Clarke

Molly Clarke

Molly Clarke is the Web Marketing Manager at ZoomInfo—a leading market intelligence provider. Molly is a regular contributor to the ZoomInfo blog where she covers topics related to B2B sales and marketing. Prior to joining the ZoomInfo team, Molly has worked in various marketing roles and has contributed content to multiple industry publications.

The B2B Marketer’s Guide to Buyer Personas

Published Aug. 16, 2017 by Molly Clarke

B2B marketing is constantly evolving to keep up with trends, technology, and consumer preferences. Because most buyers start their journey online—the modern marketer’s biggest struggle is to cut through massive amounts of digital content to reach... Continue Reading