Articles by Maria Lopez

As a conversion rate optimization (CRO) designer at Capterra, I’ve built hundreds of optimized landing pages for software vendors looking to succeed in pay-per-click. I start the design process by reviewing the landing page that a... Continue Reading

How are you currently optimizing your landing pages for conversions? Maybe you’ve run some A/B tests, or used industry best practices, or maybe even a little bit of both… but have you ever thought of dusting... Continue Reading