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Maria Lopez

Articles by Maria Lopez

Maria Lopez

Maria Carolina Lopez is a Marketing Services Associate at Capterra. When she’s not building landing pages for software vendors she can be found traveling home to Colombia or eating Nutella straight out of the jar.

5 Common PPC Landing Page Mistakes You Might Be Making

Published May. 01, 2018 by Maria Lopez

As a conversion rate optimization (CRO) designer at Capterra, I’ve built hundreds of optimized landing pages for software vendors looking to succeed in pay-per-click. I start the design process by reviewing the landing page that a vendor... Continue Reading

How to Use Psychology to Create Landing Pages that Convert

Published Dec. 13, 2016 by Maria Lopez

How are you currently optimizing your landing pages for conversions? Maybe you’ve run some A/B tests, or used industry best practices, or maybe even a little bit of both… but have you ever thought of dusting off... Continue Reading