/ Articles by Michael Schlossberg - Guest Contributor

Project management is a multitasking process that requires project managers to plan, organize, and control multiple resources for effective task execution and organization. A project manager must coordinate with internal and external stakeholders, manage dozens of resources, and ensure that all facets of a project are completed to meet the organizational stated goals.

Everyone uses social media these days, and businesses can use that growing trend to their advantage. Social media is a great way to increase brand awareness, build customer loyalty and networks, and even assist in the recruitment process. Businesses that use social media for recruitment may find more engaged candidates, while also cutting down on hiring time and cost.

Even in the best of circumstances, budgeting can be an extremely stressful and challenging process to manage. Thankfully, there are many tools and techniques to make sure that your budget is appropriately aligned with your business goals. Among the most important is identifying key benchmarks that can enable you to stick with identified business goals. Learning the right benchmarks can be a complicated process, but it is important. Let’s talk about how you can identify the right benchmarks for your organization.

Irrespective of the business you’re in, you’ve probably heard the word "data" more times than you care to think about. Data is important to every business, but the quality of data is what makes a difference. Data is good only if it is recorded accurately and is easily retrievable and sortable.

No matter what line of work you are in, the odds are good that you're going to be relying on data in order to get your job done. However, the idea of data can be confusing starting from the way you should store it to what data actually is. Furthermore, there are numerous types of data. One important example is discrete data and continuous data. Understanding the difference between discrete versus continuous types of data can make a big difference in your business, as it can enable you to understand when the use of certain types of data is appropriate. It can also help you better find appropriate tools to measure the difference between the two forms of data.

As a small business owner, your eyes may glaze over when someone starts talking about data and different types of data. However, proper use of data can determine the success or failure of your business. Data analysis and understanding what data is—and how it can be helpful—are critical for your success.