Articles by Michael Schlossberg - Guest Contributor

How To Develop a Social Media Recruitment Strategy

Published June 21, 2022 by Michael Schlossberg - Guest Contributor

Everyone uses social media these days, and businesses can use that growing trend to their advantage. Social media is a great way to increase brand awareness, build customer loyalty and networks, and even assist in the... Continue Reading

How To Identify Key Benchmarks for Your Annual Budget

Published June 3, 2022 by Michael Schlossberg - Guest Contributor

Even in the best of circumstances, budgeting can be an extremely stressful and challenging process to manage. Thankfully, there are many tools and techniques to make sure that your budget is appropriately aligned with your business... Continue Reading

Structured vs Unstructured Data – What’s the Difference?

Published April 12, 2022 by Michael Schlossberg - Guest Contributor

All data isn’t created equal, so you need to know the difference. Irrespective of the business you’re in, you’ve probably heard the word “data” more times than you care to think about. Data is important to... Continue Reading

Discrete Vs. Continuous Data: What’s the Difference?

Published March 1, 2022 by Michael Schlossberg - Guest Contributor

No matter what line of work you are in, the odds are good that you’re going to be relying on data in order to get your job done. However, the idea of data can be confusing... Continue Reading

Qualitative vs. Quantitative Data: What’s the Difference?

Published February 3, 2022 by Michael Schlossberg - Guest Contributor

As a small business owner, your eyes may glaze over when someone starts talking about data and different types of data. However, proper use of data can determine the success or failure of your business. Data... Continue Reading

Statistical Analysis & Methods: Types of Statistical Analysis

Published January 27, 2022 by Michael Schlossberg - Guest Contributor

When you formed your small business, you probably weren’t thinking much about math, data, and science. Odds are good you had a service or product in mind that you wanted to bring to market. Here’s the... Continue Reading

Soft Launch vs Hard Launch – What’s the Difference?

Published January 26, 2022 by Michael Schlossberg - Guest Contributor

When opening a store, launching a product, or kick-starting a new digital campaign, there are many factors to consider. How should you announce the launch? Do you have adequate staff to begin selling your new product?... Continue Reading