An adventure junky, Mathew is never far away from a thrill. Mathew specializes in B2B marketing research with an emphasis on Marketing Automation. He currently speaks on Marketing Automation and has spoken at Salesforce’s Dreamforce, and SugarCRM’s User Conference. He is an avid writer and writes for ClickZ.com, ExactTarget’s Blog, and is often a featured guest on many Marketing Blogs. You can follow Mathew on Twitter @msweezey.
Lead Scoring has recently become a hot topic for marketers. The reason is simple: understanding a prospect’s profile is only half the battle. Figuring out their level of interest is the other half, and lead scoring... Continue Reading