Not everyone has the same online experience and capabilities. Don’t alienate potential new customers when there are simple ways to accommodate for many common issues. Read the full report from our survey: It’s Time to Optimize Your Digital... Continue Reading
For professional service providers, an inclusive digital experience will bring long-term success. Consumers are familiar with online shopping and digital marketing, but working online with a lawyer or an accountant is still a pretty new experience. Not... Continue Reading
Learn what small businesses are doing now and what analysts predict digital business transformation will look in 2021. In December 2019, Gartner published a report recommending that to build and expand a digital business, businesses should “prepare... Continue Reading
Your business operates differently than it did pre-COVID-19. The job of customer service now requires a certain level of tech-savvy. An online storefront and marketing approach requires a different skill set than a brick-and-mortar business typically... Continue Reading
How a small-business owner successfully navigated a business model change in this socially distanced world. Did you know that Airbnb, Venmo, and Uber were each started during the Great Recession? Economic crashes seem like the worst... Continue Reading
Four small-business leaders share how they’re starting and optimizing digital marketing strategies in this socially distanced world. I’ve talked with nearly a hundred small business owners about how they’re adapting their businesses to comply with social distancing... Continue Reading
It’s tough to know what to do these days, so we surveyed small-business owners for advice. In this article, I’m going to share the advice your small-business owner peers have for how to adapt in these unprecedented... Continue Reading
All businesses are suffering, but your digital business strategy will keep you afloat now—and help you thrive later. Capterra surveyed more than 500 small-business leaders to learn about how businesses have been impacted by the unprecedented crisis... Continue Reading
