Articles by Samantha Bonanno

Everything You Need to Know About Performance Marketing

Published June 2, 2021 by Samantha Bonanno

This guide will answer all your questions about performance marketing, from what it is to how to implement it at your business. In an ever-changing digital world, marketing leaders are constantly looking for cost-effective ways to... Continue Reading

Build Your Startup Marketing Strategy With These 3 Steps

Published May 20, 2021 by Samantha Bonanno

These three steps will ensure your startup has a strong, steady foundation to build a marketing strategy on. Startups. Synonymous with a fast pace and high growth margins. You’ve found your niche, have a solution to... Continue Reading

Develop an Effective Diversity Marketing Strategy

Published March 19, 2021 by Samantha Bonanno

Diversity marketing is about seeing, valuing, and speaking to your customers. Here’s how to build your diversity marketing strategy. You probably know that America is growing more diverse with each new generation, but have you seen... Continue Reading

Reach Customers With These 5 Hyperlocal Marketing Strategies

Published February 10, 2021 by Samantha Bonanno

These five actionable steps will help get you in front of the right customers at the right time. Chinese restaurant near me. Post office near me. Laundromat near me. Coffee shop near me. Whether traveling for... Continue Reading

How to Implement and Strategize With Green Marketing

Published October 8, 2020 by Samantha Bonanno

Green marketing is about more than making the most of a trend—it’s about meeting a rising consumer expectation. In an October 2019 report, Nielsen found that 73% of global consumers would definitely or probably change their... Continue Reading

Set Your Business Apart by Building a Winning Brand Marketing Strategy

Published September 25, 2020 by Samantha Bonanno

A strong brand marketing strategy can set your business apart from the competition: Here’s how to build it. In a year of disruption, sales and marketing teams have been scrambling to adapt and reprioritize their marketing... Continue Reading

How to Prioritize Customer Retention in Your Digital Strategy

Published September 8, 2020 by Samantha Bonanno

New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most... Continue Reading

How to Build a Winning Marketing Stack for a Small Business

Published August 20, 2020 by Samantha Bonanno and Rupal Bhandari

Unsure how to shop for marketing software? Here’s a quick breakdown of the tools you need, what to expect from them, and how to select the right ones. Successful marketing needs more than eye-catching business cards... Continue Reading

The Master Guide to Market Segmentation: Definitions and Strategies for Your Business

Published August 5, 2020 by Samantha Bonanno

Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of... Continue Reading

5 Marketing Ideas for Growing Your Small Business in 2020

Published December 20, 2019 by Samantha Bonanno

Ready for 2020 to be a year of growth? Check out these five marketing ideas for your small business. Most of us look toward the coming year with questions. If you’re a small business owner, you’re... Continue Reading