Green marketing is about more than making the most of a trend—it’s about meeting a rising consumer expectation. In an October 2019 report, Nielsen found that 73% of global consumers would definitely or probably change their consumption... Continue Reading
Learn what small businesses are doing now and what analysts predict digital business transformation will look in 2021. In December 2019, Gartner published a report recommending that to build and expand a digital business, businesses should “prepare... Continue Reading
A strong brand marketing strategy can set your business apart from the competition: Here’s how to build it. In a year of disruption, sales and marketing teams have been scrambling to adapt and reprioritize their marketing strategies. CEOs... Continue Reading
New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most business... Continue Reading
Unsure how to shop for marketing software? Here’s a quick breakdown of the tools you need, what to expect from them, and how to select the right ones. Successful marketing needs more than eye-catching business cards and... Continue Reading
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Ready for 2020 to be a year of growth? Check out these five marketing ideas for your small business. Most of us look toward the coming year with questions. If you’re a small business owner, you’re probably... Continue Reading
The right content optimization tools get your content in front of the most eyeballs. Here are the three you need in your toolkit. Any marketer worth their salt will tell you that content is king. It doesn’t... Continue Reading
Too many articles across the web claiming to have earth-shattering news about marketing and marketing technology? Let the experts curate a shortlist for you. Here’s what you need to know this week: What your team can learn... Continue Reading
A killer SEO content strategy means your marketing team is getting the right content in front of the right audience. Here are five steps you can take today to ensure a strong SEO game. You may be... Continue Reading
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