New survey data shows that in the new digital normal, businesses are keeping a close eye on their customer retention rate. In the new digital normal of 2020, customer retention is top of mind for most business... Continue Reading
Unsure how to shop for marketing software? Here’s a quick breakdown of the tools you need, what to expect from them, and how to select the right ones. Successful marketing needs more than eye-catching business cards and... Continue Reading
Effective segmentation doesn’t limit opportunity; it’s a way to prioritize and focus your marketing and sales resources on customers most ready to buy from you now. What is market segmentation? Market segmentation is a strategy of organizing your... Continue Reading
Ready for 2020 to be a year of growth? Check out these five marketing ideas for your small business. Most of us look toward the coming year with questions. If you’re a small business owner, you’re probably... Continue Reading
The right content optimization tools get your content in front of the most eyeballs. Here are the three you need in your toolkit. Any marketer worth their salt will tell you that content is king. It doesn’t... Continue Reading
Too many articles across the web claiming to have earth-shattering news about marketing and marketing technology? Let the experts curate a shortlist for you. Here’s what you need to know this week: What your team can learn... Continue Reading
A killer SEO content strategy means your marketing team is getting the right content in front of the right audience. Here are five steps you can take today to ensure a strong SEO game. You may be... Continue Reading
Place, price, product, and promotion. Here’s what the four P’s of marketing mean for your current marketing strategy. In many ways, marketers are like cooks. To concoct a delicious meal, a cook must balance the right ingredients carefully.... Continue Reading
Here are some tips from actual social media professionals on how to land your dream job. Maybe you’re a college student who wants to take a serious look at your career plans or you’re a working professional... Continue Reading
Email marketing segmentation can be tricky, even for the most seasoned marketer. We’ve got five tips to help you nail it. Email marketing is a staple of any healthy marketing strategy. Companies spend tons of time... Continue Reading
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