/ Articles by Shanice Jones - Guest Contributor
A Beginner’s Guide To Effective B2B Marketing Research
Published August 1, 2022
The B2B industry is competitive and always evolving, and it can be difficult to carve out a successful niche for your company. Your company will find B2B sales easier if your B2B marketing is more effective and successful.
How to Improve Your Daily Workflow with Marketing Automation Processes
Published May 5, 2022
Automation is spreading into every sector of practically every industry—and marketers need to keep pace. The human element remains a critical part of marketing. While personal connections and psychology are at the heart of a successful marketing campaign, automation can significantly improve your team’s daily workflow and free up time for deep work, strategy, and planning.
How To Reshape Your B2B Sales Strategy Using Persona Targeting and Intent-Powered Data
Published February 15, 2022
Business-to-business (B2B) organizations are often not achieving the sales they should be. Achieving this higher volume of sales requires intensive planning and the ability to target the correct buyers for your organization. Building detailed personas of buyers that are fluid and adaptive helps target buyers that are searching for a specific product or service and will easily help you boost your sales.
How To Build an Effective Marketing Information Management Strategy
Published November 16, 2021
As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email marketing, or monitor your website performance, you’re already using it. So the question then becomes, how can we manage all of the data we gather to put it to the best use?