/ Articles by Shelby Vankirk - Guest Contributor

On the internet, your product or small business is competing against thousands, if not millions, of similar businesses. How do you stand out? How do you get the attention of potential customers against already established and popular businesses within your niche?

Choosing the right marketing strategy for your small-and-midsize-business (SMB) is crucial to ensure success in an increasingly crowded marketplace. A well-planned marketing strategy helps you effectively allocate limited resources to achieve cost efficiency. It can help SMBs to identify and reach their ideal target audience by standing ahead of their competitors.

Traditional decision-making hierarchies are mainly top-down, where top management and team leaders make decisions and disseminate the information to employees. However, with so many shifts happening in the workplace related to how, where, and when employees work, employers need to remodel the hierarchy and empower employees to participate in company dialogue.

Recent years have been challenging for marketing professionals, and 2022 promises to keep up the pressure. Consumers have endured a pandemic, faced global unrest, and felt the effects of economic sanctions while facing the specter of inflation.

For small and midsize businesses (SMBs), providing a seamless experience for their customers is essential if they want to compete in today's marketplace.