Distance is no longer a hindrance to conducting business on a transnational scale. But, if you are trying to reach international markets, language and digital culture are still two significant barriers to success. Increasingly complex cultural, linguistic, and... Continue Reading
To all the technology marketers out there, here’s a question for you: How much would you pay to get your hands on a crystal ball that tells you exactly what your potential leads want to buy in... Continue Reading
Modern workers often see open office plans and coworking spaces as excellent collaborative environments, where they can work with, rather than next to, their coworkers. The assumption that open offices are positive, collaborative environments is based on... Continue Reading
Marketing automation software prepares businesses for better marketing and client communication as they grow. One of the most popular marketing automation software solutions out there, Pardot, provides several marketing features that can enhance a client’s experience as... Continue Reading
“I have a stomach virus.” “I have a sore throat.” “I just can’t stop coughing.” Employees send you a note they’re out sick, and then they miraculously recover within a day or two. Managers watch this happen all the... Continue Reading
Update 6/21/2018: This piece was updated to include the most popular CRM and marketing automation software options from Capterra’s Top 20 reports and an updated overview of the differences between the two solutions. Customer relationship management... Continue Reading
We all know that small businesses struggle. We’ve all heard that about 50% of businesses fail within their first five years, but we hear less about the 20% of businesses that fade within a year of opening... Continue Reading
Starting a small business comes with so many ideas and dreams. You just know that everyone will love your product, that it’s going to change the world, and you won’t let anything stand in your way. All you... Continue Reading
Do your competitors know something about technology that you don’t? Maybe they do, perhaps they don’t. Wouldn’t it be nice to know, definitively, what your peers and anti-peers are up to when it comes to investing in technology... Continue Reading
Why are good small business slogans so challenging to create? A slogan has to be succinct, catchy, and memorable, all while communicating what your small business stands for. It’s a tall order, but plenty of companies achieve... Continue Reading
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