Struggling to build a loyal customer base? With customer loyalty software, you can set up and run loyalty programs to reward faithful customers and win repeat business.
As a small business owner, you must not be new to the struggles of building a loyal customer base and increasing customer retention. You may have a few loyalty campaigns, but managing them on your own can be a challenge.
Fortunately, customer loyalty software can help. These tools let you build a loyalty program to reward your most lucrative customers. They allow your small business to attract new customers as well as retain the existing ones.
However, these tools aren’t cheap, but if you don’t have the budget to buy one, don’t worry! You can opt for free software. We’ve identified the four best free customer loyalty software to help your small business create regular customer engagement opportunities.
This article looks at the four best free customer loyalty software options, listed alphabetically.
Guusto: Best functionality
Guusto is a customer rewards and incentives solution that helps drive engagement, increase acquisitions, and boost loyalty and advocacy among your customers.
The tool allows you to create a loyalty program for repeat customers. It lets you allocate a budget to the sales team to offer rewards, discount coupons, bonus gifts, and other incentives to your loyal customers.
You can run a referral program to reward customers for referring your small business to their family and friends. You can also set up an advocacy program to incentivize customers for leaving positive reviews and testimonials. You can even create customized reports to assess the performance of your rewards program.
Guusto offers email, phone, and chat support. It also has a mobile app for iOS and Android devices.
- Goal Management
- Recognition Tracking
- Rewards Catalog
- Social Recognition
Giftbit: Helps create custom reports
Giftbit is a loyalty management solution that lets you buy, send, and track digital gift card rewards. It offers a points-based rewards system that allows customers to earn points for every purchase and use the accumulated points to claim discounts, cash back, and more.
The software lets you create personalized gift cards and launch them via email campaigns. It features a centralized dashboard to track the email campaigns and assess their impact on customer engagement.
With Giftbit, you can also create custom reports to assess the performance of your gift card campaigns. These reports allow you to track the total gift card value you’ve sent, which customers have claimed the gift cards, and the amount you’ve saved on unclaimed cards.
The tool offers chat support. It also has a mobile app for iOS and Android devices.
- Activity Tracking
- Gift Card Management
- Loyalty Cards
- Member Portal
- Referral Tracking
Referrizer: Tracks customer engagement
Referrizer is customer loyalty program software that helps increase revenue through website traffic conversion. It boosts retention by identifying your most loyal customers based on repeat purchases.
The software uses a points-based program to reward customers for every repeat purchase they make. It also rewards customers every time they recommend your business to someone they know.
You can use Referrizer to run a reviews program that allows only registered customers to post reviews on your website. This helps protect against spammers or fake reviewers. The tool also prompts returning customers to submit reviews to help improve your online reputation.
The tool is web-based and offers phone and email support.
- Contact Database
- Lead Capture
- Lead Engagement
- Lead Segmentation
- Referral Tracking
- Rewards Management
Yotpo: Measures the performance of referral campaigns
Yotpo is a customer loyalty solution that helps build custom rewards and referral programs. It offers a tiered program that rewards customers based on purchases, referrals, and more.
With Yotpo, you can offer multiple reward options, including points, products, store credit, and discounts, to customers. You can also offer rewards based on customer behavior, such as the number of website visits, duration of visits, and cart value.
You can use the program analytics feature to measure the impact of your referral programs on customer engagement and retention. You can also integrate the software with social media platforms to encourage customers to make referrals through these channels.
Yotpo offers phone, email, and live chat support. It’s a web-based tool.
- Campaign Management
- Contact Management
- Customer Segmentation
- Engagement Tracking
- Customer Referrals
- Mass Texting
How to choose the right free customer loyalty software for your business
Retaining existing customers and nurturing new ones is a time-consuming task. When choosing a free customer loyalty tool for your sales and marketing teams, understand what they need to make their jobs easier. Here are some considerations to keep in mind:
- Assess the number of referral programs the free tool lets you create. Free software often limits the number of referral programs you can run. Before finalizing a solution, assess your requirements and choose a tool that lets you create and run as many referral campaigns as you wish.
- Choose a tool that offers customization. Every business is unique, and so are its customer loyalty programs. When selecting a free tool, make sure it’s customizable enough to create referral programs per your branding needs, customer requirements, etc.
- Pick a tool that doesn’t limit social media integrations. Free customer loyalty tools may not have enough social media integrations to start a multichannel referral program. If your audience is widespread, be sure to select a solution that supports multichannel engagement in its free version.
Common questions to ask while selecting free customer loyalty software
These are some common questions you can consider asking vendors to shortlist the right loyalty management software for your small business:
Does the tool integrate with my existing tech stack?
Does the tool offer reporting and analytics?
Select a tool that lets you measure the performance of your referral programs so you can identify areas of improvement.
What kind of technical support should I expect?
Check the kind of technical support available under the free plan. Often, paid users get priority support for issues such as server downtime. Assess the nature of your business operations, and decide if the available support options suit your needs.
How did we choose these products? We didn’t—you did
To find your ideal software match, you need information you can trust so you can save time, stay on budget, and focus more on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people like you.
In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.
To be considered for this list, products have to:
- Have at least 20 unique product reviews published on Capterra within the past two years, with an average rating of 3.0 or higher. We selected the 4 products with the highest ratings to feature in this article.
- Offer a free, stand-alone version of the software (not a trial version of the software where you must purchase a product after a limited amount of time).
- Meet our customer loyalty software market definition: “Customer loyalty software helps users customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs. The software lets you offer reward points for different actions, such as in-store purchases, online purchases, events, social media promotion, etc.”
Note: The content in this piece that provides opinions and points of view expressed by users does not represent the views of Capterra.
The “Best functionality” tool is identified based on the highest user ratings a vendor receives for functionality based on publicly available reviews (as of August 17, 2021).