3 Best Free Customer Loyalty Software

Not having loyal customers is costly, but using software to manage customer loyalty doesn’t have to be.

a monitor representing free customer loyalty software

Customer loyalty programs are important for businesses to win repeat customers and new sales. Market findings show that surprise offers or gifts to reward existing customers and welcome new ones are two of the best ways to engage with customers.

But businesses—especially small and midsize ones—don’t need to drain their budget investing in expensive customer loyalty software to grow and maintain their customer base.

There is free customer loyalty software out there that your business can explore, and we curated a list of three top-rated free solutions from Capterra’s directory. Each of these software solutions has an overall user rating of four or higher (out of five), 10+ user reviews, and offers the core features essential to manage customer loyalty programs. You can read about our selection methodology here.

This article looks at three highly rated free customer loyalty software options. See the full list of free customer loyalty software solutions here.

Let’s take a look (software listed alphabetically):

3 best free customer loyalty software

3 best free and open-source customer-loyalty software

1. Tango Card

Tango Card is a cloud-based incentive-delivery technology provider that helps businesses order, automate, and integrate rewards programs as per their requirements. It offers four business solutions: Rewards Genius (self-serve ordering), Rewards as a Service API (integrate rewards catalog and automate reward delivery), Blast Rewards (bulk sending), and SaaS Integrations (integrate Rewards Genius with systems already in use).

None of these solutions requires a subscription fee.

Users can avail expert program support in the form of onboarding, customer success managers, technical support contacts, and reward recipient support.



Capterra reviewers like that the platform offers a lot of flexibility to their customers in the form of options and grace periods to avail rewards and gift cards. Some reviewers feel that end users should be able to withdraw or transfer cash on PayPal using physical gift cards.
Users mention that their customers like the virtual prepaid card that functions like a credit card, which can be used by simply adding the CVV/CVC number. Users said that sending out payments to end customers is not easy. When they upload a spreadsheet with customer details to send out payments, they aren’t sure when the customer will receive the payment.

More product information

Cost to upgrade: N/A

Highly rated by: During 2018 and 2019, 90% of user reviews came from small businesses (fewer than 200 employees), 7% from midsize businesses (201 to 1,000 employees), and 7% from large businesses (more than 1,000 employees). Most reviewers worked in/at IT services, education management, and arts and crafts businesses.

Signing up for Rewards Genius

Signing up for Rewards Genius (Source)

2. Loyverse POS

Loyverse POS is cloud-based point-of-sale and inventory management software that allows users to run loyalty programs and reward customers. Users can analyze the number of customer visits, track their purchases, and make notes about their preferences to identify loyal customers and reward them with bonus points.

The software is available free of cost; users pay for add-on services only.

Loyverse POS offers 24/7 live chat support, a user community (discussion forums), and a knowledge base of 100 articles, tutorials, and video guides. The software offers native mobile Android and iOS apps.



Capterra reviewers like that the whole suite offers them the ability to manage inventory and create a customer base by sending messages and emails. Users feel that the software is not very easy to use on smartphones. They would like a category drop box on mobile apps and competent reporting functionality.
Users in the retail industry specifically called out the tool’s consolidation of sales processes. They like that they can manage sales while tracking money flow and inventory with ease in one place. Users want to see local payment integration.

More product information

Cost to upgrade: Employee management add-on is priced at $5 per month, per employee and advanced inventory add-on is priced at $25 per month.

Highly rated by: During 2018 and 2019, all user reviews came from small businesses (fewer than 200 employees). The top industries were food and beverage, internet, and hospitality.

Creating and editing customer profiles in Loyverse

Creating and editing customer profiles in Loyverse POS (Source)


VYPER is cloud-based viral marketing software that offers features to enhance customer engagement and loyalty. Businesses can add referral campaigns, gamification, rewards, and loyalty programs on their websites. Customers can use the software to keep track of leaderboards and accrue bonus points through incentives by inviting their friends. They can utilize their rewards by using embedded coupon codes. Businesses can send automatic follow-up and reminder emails to customers with embedded contest links.

VYPER offers a free plan under which businesses can set up campaigns, grow their social media, send confirmation emails, and embed contests for an unlimited number of campaigns. This free plan supports up to 250 users.



Capterra reviewers like that the application allows them to set up viral giveaways, and especially like the gamification option for giveaways. Users feel that the support articles should be more comprehensive to help beginners with their queries.
Users like how easy it is to set up campaigns and bonus entries; they also like the content upgrades. Users feel that the software needs to support more integrations with email platforms such as SendGrid and Mailgun.

More product information

Cost to upgrade: The pro package is priced at $49 per month.

Highly rated by: During 2018 and 2019, 90% of user reviews came from small businesses (fewer than 200 employees), 5% from midsize businesses (201 to 1,000 employees), and 5% from large businesses (more than 1,000 employees). The top industries were marketing and advertising, internet, entertainment, and automotive.

Leaderboard in Vyper

Leaderboard in Vyper (Source)

Which free customer loyalty software should you invest in?

Now that you know about the top free customer loyalty software options, start working on selecting the one that best suits your business needs. Your next steps should include:

  • Analyzing your business needs. Speak to your team to understand what features they are looking for in a customer loyalty software solution.
  • Shortlisting a few products using user reviews on Capterra.
  • Comparing free offerings and noting the cost of upgrading various software products.
  • Speaking to vendors about any hidden costs involved with the software.

You can check out our entire customer loyalty software directory for more information on these and other products.


Products considered for this article must be free. We classified a product as free if:

  • It offers a free, standalone version of the software.
  • It is not a trial version of the software where you must purchase a product version after a limited amount of time.

Selection criteria

The products that met the above criteria were then evaluated against our customer loyalty software definition: Customer loyalty software helps users customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs. The software lets you offer reward points for different actions, such as in-store purchases, online purchases, events, social media promotion, etc.

This check verified the basic customer loyalty capabilities and appropriateness for the category. A product was classified as customer loyalty software if it contained these core features—loyalty program administration and rewards management.

Software that met this market definition also needed a minimum of 10 reviews published on the customer loyalty software category page between Sept. 19, 2018, and Sept. 19, 2019. During the same period, the product’s rating also had to be higher than four out of five.

*Note: Listed pros and cons are derived from features listed on the product website and product user reviews on Gartner Digital Markets domains (Capterra, GetApp, and Software Advice). They do not represent the views of, nor constitute an endorsement by, Capterra or its affiliates. Reviews data was used to determine the target business size of the product.

Looking for customer loyalty software? Check out Capterra’s list of the best customer loyalty software solutions.

Looking for Customer Loyalty software? Check out Capterra's list of the best Customer Loyalty software solutions.

About the Author

Ankita Singh

Ankita Singh

Content Writer at Capterra, sharing insights about customer experience, CRM, and project management. MA in English from the University of Delhi, India. Aspiring to be the world’s best pasta chef. Work cited in publications such as Getfullyfunded and Proofhub. I love storytelling, socializing, and traveling.



I have a Woocomerce website ( launching soon) and I’m opening a vintage/thrift store.
I have decided to not do a POS system at this time. I do want a customer Loyalty/Rewards program. Is there a way to have a rewards program ? If not , What is the minimum POS I need to have one? Thanks.


If you’re looking for a digital punch loyalty card, check out CandyBar! https://candybar.grsm.io/ethanloomis

There are no downloads, set up in minutes, so easy to use! You can get instant feedback and insights from customers, and this software allows you to grow a loyal customer base. Check it out.


For better customer feedback you can use BugRem tool.


Thanks for mentioning OpenLoyalty here 🙂

[…] NORTHFIELD, NJ – Nov 19, 2015 – “If you don’t have customer loyalty, you don’t have customers – as least, not for long.”, says Cathy Reisenwitz of Capterra. “Preferred Patron™ may sound like one of those newfangled stadium endorsement deals, but the somewhat haughty title has the goods to back it up.” Read full article… […]


Plastic Fulfillment Inc has worked with many loyalty program providers for years. Being in business for over 10 years we do not see the loyalty card or key tag programs going anywhere anytime soon. To work with Plastic Fulfillment Inc on your next card or key tag order for your loyalty company please check us out on our website http://www.plasticfulfillment.com/


Walmoo actually is free. The only limitation is monthly unique visitors. So if you have less than 51 unique customers who do use the system (register their purchase/visit) it’s 100% free!
No offer, customer database, transaction or other functional limitations.

See for yourself: http://www.walmoo.com/


There’s a Loyalty Program that’s ACTUALLY free:


There is a paid service for businesses that would like card printing/manufacturing but the software itself is 100% free, no demo, no trial, no ads (except your own and they’re free too).

QR Loyalty Cards provides businesses with the means to reward the widest range of profitable customer behaviours and offers Business Branded cards as a base option.


None of these are free and open source. They are all freemium at best of that, and they’re not true open source at all, all trials, highly limited free services and simply paid options only.

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