Sales & Marketing Tech

5 Best Free SEO Software For Your Business

By | 8 min read | Published

Free SEO software helps improve search ranking for websites.

Has your website stopped appearing in search results? Or has it made a home for itself on the second page of Google search? If you are a digital marketing or search engine optimization (SEO) manager, such scenarios may be familiar and terrifying to you. However, you can change the fate of your website’s online visibility with SEO tools that, believe it or not, are available for free!

Free SEO tools can help you target keywords relevant to your business, help you rank better on a search engine, and reach the right audience. Such solutions also let you perform SEO audits on your website and track local SEO progress. Furthermore, they integrate with the search console to crawl and spot SEO errors and conduct a competitive analysis to figure out what strategies your competitors are using to gain traffic.

This article highlights the five best free SEO tools (sorted alphabetically) based on user ratings and reviews you can evaluate and select from to boost your online visibility and website ranking. (Read the complete methodology here.)

/Check out the complete list of the best SEO software solutions in Capterra's software directory.
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1

Screaming Frog: Offers ROI tracking

Screaming Frog is an SEO tool that helps businesses improve their search result visibility online and build website authority.

The software improves onsite SEO by extracting data and auditing your website for common SEO issues such as slow page loads, duplicate content, and improper redirects.

Additionally, you can use Screaming Frog for technical SEO and crawl your website to visualize the entire website architecture and find broken links. You can also review URLs blocked by a search engine and generate XML sitemaps for page speed insights to help website crawlers navigate your website more efficiently.

The software integrates with multiple third-party analytics software to fetch traffic data and optimize your SEO strategy. Additionally, you can use Screaming Frog to track ROI from the ad campaigns that you run on third-party websites and search engines.

Screaming Frog offers email and phone support. The software is available as a desktop application for Windows and Linux users.

*Analysis accurate as of June 2022
Best Functionality
View Profile

Key Features:

  • Campaign management
  • Keyword rank tracking
  • Keyword research tools
  • Link management
  • Reporting and statistics
  • Return on investment (ROI) tracking
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$209 per year

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Page speed analysis in </span><a href="https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/"><span style="font-weight: 400;">Screaming Frog</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
2

Seobility: Offers a rank tracker with daily updates

Seobility is a keyword research tool designed to track keywords and perform on-site audits to check for SEO performance.

The software helps improve websites’ online visibility and track daily keyword rankings on different search engines. You can also set country or city levels during keyword research for local SEO and find new keyword ideas.

Seobility also helps monitor SEO backlinks with its link explorer feature. Furthermore, it helps conduct competitor research to uncover other businesses’ SEO strategies and link-building tactics. With its keyword checker feature, you can perform on-page optimization for relevant keywords on your website.

Seobility offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

*Analysis accurate as of June 2022
View Profile

Key Features:

  • Application programming interface (API)
  • Competitive analysis
  • Dashboard
  • Data visualization
  • Keyword rank tracking
  • Keyword research tools
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$50 per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Project dashboard in </span><a href="https://www.capterra.com/p/188553/Seobility/"><span style="font-weight: 400;">Seobility</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/188553/Seobility/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
3

SEO PowerSuite: Helps with campaign management

SEO PowerSuite is a set of four tools that help optimize websites, improve website and social media content, run backlink campaigns, and track your SEO progress.

The SEO tool helps research keywords, track rankings for multiple keywords relevant to your business, and analyze competitors. Additionally, you can use the tool to crawl and optimize your website’s structure, improve on-page optimization, and discover website backlinks with its backlink checker feature.

With its LinkAssistant feature, you can run link-building and outreach campaigns to discover third-party websites relevant to your business that can help you increase your website authority and earn valuable backlinks. You can also use its link explorer feature to assess the quality of backlinks you receive.

SEO PowerSuite offers chat and email support. The software is web-based and has a desktop application for Linux, Mac, and Windows users.

*Analysis accurate as of June 2022
View Profile

Key Features:

  • Audit management
  • Backlink management
  • Broken link discovery
  • Campaign management
  • Competitive analysis
  • Content management
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$299 per year

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Keyword tracking in </span><a href="https://www.capterra.com/p/127616/SEO-PowerSuite/"><span style="font-weight: 400;">SEO PowerSuite</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/127616/SEO-PowerSuite/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
4

SeoPoz: Offers mobile-optimized keywords

SeoPoz is a keyword tool and website optimization solution designed for SEO specialists, bloggers, and marketers.

The software helps optimize website traffic by automating keyword tracking and analyzing search volume for relevant keywords. With its built-in backlink checker, you can get a comprehensive overview of backlinks and your website’s authority.

Additionally, you can create SEO ranking reports based on weekly keywords and website performance. The software helps you track your website’s Google ranking and provide keyword ideas to improve it.

SeoPoz also integrates with third-party analytics tools and collects data about how people interact with your website. The software helps visualize SEO metrics with the help of built-in widgets and graphs to show your website’s progress compared to your competitors.

SeoPoz offers chat support. The software is web-based.

*Analysis accurate as of June 2022
Most Affordable
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Key Features:

  • Dashboard
  • Google Analytics integration
  • Keyword rank tracking
  • Keyword research tools
  • Mobile keywords
  • ROI tracking
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$9 per month

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Impression analysis in SeoPoz (</span><a href="https://www.capterra.com/p/191062/SeoPoz/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

Impression analysis in SeoPoz (Source)

5

Yoast SEO: Features actionable SEO exercises

Yoast SEO is an SEO plugin that also works as a detailed SEO extension. You can use it to track and boost a website’s SEO performance and optimize it for a better ranking on search engines.

The plugin also features actionable SEO exercises and a built-in SEO audit tool focused on particular tasks, such as improving the internal linking structure on your website and cleaning up outdated content.

The plugin integrates with multiple third-party communication and search console tools to make it easier for you to share data with your teammates and assign SEO tasks.

Yoast SEO offers email and phone support. The software is web-based.

*Analysis accurate as of June 2022
View Profile

Key Features:

  • Competition analysis
  • Google Analytics integration
  • Keyword research
  • SEO tracking
  • Site audit
  • Website optimization
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$99 per year

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Adding a slug in </span><a href="https://www.capterra.com/p/219202/Yoast-SEO/"><span style="font-weight: 400;">Yoast SEO</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/219202/Yoast-SEO/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

How to choose the right free SEO tool

Finding the best SEO tool for your business can be tricky, but keeping these considerations in mind can help you find the right solution:

  • Check the number of keywords the software lets you track in its free version: Free SEO tools usually limit the number of keywords you can keep track of in a day. If your business requires extensive keyword research and is part of a competitive industry, you should consider getting software that has no limits on keyword tracking or a paid solution.
  • Assess whether the software optimizes mobile websites: Most of the audience today is browsing the internet on mobile, and the SEO software you choose should prioritize optimization for mobile websites. When investing in a solution, make sure to check if they help conduct SEO analysis and optimize websites for mobile devices or not.
  • Check whether the free software provides competitive analysis and SEO audit: If the software you work with doesn’t offer competitive analysis, your SEO strategy is half-baked. When investing in SEO audit tools, check whether they provide competitive analysis with their free version or not.

Common questions to ask while selecting a free SEO tool

These are some of the most common questions you can ask vendors when choosing from the best free SEO tools for your business:

Does the free tool help track ROI and year-on-year growth?

A free tool that only helps optimize your websites and doesn’t track your overall growth wouldn’t be able to assess if your SEO strategy is moving in the right direction. Before finalizing a product, ask the vendor whether their free software offers ROI reporting.

Is there a user limit on the free tool?

Most free tools have a user limit, and if you have a large team, it could pose a problem. When selecting a free tool, ask for the user limit and check if there is scope to increase it for your team’s requirement.

Does the free tool offer limited features?

Some free tools only provide keyword research, while others such as a technical SEO tool might also include backlink analysis and website health checkups. Select a free solution that has features crucial for your business, based on your requirements.

How did we choose these products? We didn’t—you did

To find your ideal software match, you need information you can trust—so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people such as you.

In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.


At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

To be considered for this list, products had to:

  • Have at least 20 unique product reviews published on Capterra within the past two years, with an average rating of 3.0 or higher (as of June 6, 2022). We selected the five products with the highest ratings to feature in this article.
  • Offer a free, standalone version of the software (not a trial version of the software where you must purchase a product after a limited amount of time).
  • Meet our SEO software market definition: “Search engine optimization (SEO) software helps users monitor and analyze data detailing the performance and delivery of their websites within search engine results pages (SERPs). SEO platforms are used to track and optimize organic website search engine results by discovering, measuring, and managing website performance including keyword rankings, backlink tracking, and site audits.

The “best functionality” tool is identified based on the highest user ratings for functionality that a vendor received based on publicly available reviews as of June 6, 2022.

The “most affordable” tool is identified based on the lowest pricing a vendor offered on their website in terms of cost to upgrade as of June 6, 2022.

Disclaimer: We conducted this analysis based on reviews and ratings data as of June 6, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

Product research for this article was contributed by Himanshi Arora.


Looking for Search Marketing Automation software? Check out Capterra's list of the best Search Marketing Automation software solutions.

About the Author

Ashish Upadhyay

Ashish Upadhyay

Ashish Upadhyay is a content writer at Capterra, helping small businesses identify the right software for their business needs by analyzing user reviews data for the highest rated products in relevant software categories. Prior to joining Gartner, he worked in insurtech, fintech, and real estate. Specializing in marketing, project, and IT management, Ashish’s works have been featured in MAST magazine and Medium. In his free time, he enjoys working out and playing video games.

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