Sales & Marketing Tech

10 Best Free Survey Software

By | 9 min read | Published

Looking for free survey software? Check out these 10 top-rated tools.

We empower businesses to accelerate their growth by helping them find the right software. We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic, this has no influence on our methodology.
We conducted this analysis based on reviews and ratings data as of October 28, 2021. In order to present the most up-to-date information, the product cards below show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

Are you a customer or marketing manager dependent on surveys and feedback to improve your customer experience or gain new insights? Do you struggle with poorly collected data or lackluster customer communication? Do you find it difficult to determine how your employees feel about business initiatives? 

If your answer to any of these questions is yes, you need effective survey software to shake things up. 

Survey software is designed to collect data from targeted groups. You can design and share surveys using a range of question formats, and then analyze your results to guide business decisions. 

You can use the data you collect via survey software for everything from general market research to measuring customer satisfaction, or collecting employee feedback.

This article highlights 10 top-rated free survey software, presented alphabetically.

See the full list of free survey software in capterra's software directory.
TAKE ME THERE
1

AidaForm: An interactive visual layout

AidaForm is a cloud-based survey solution that offers free unlimited questions to facilitate the creation of custom online forms (including registration, survey, feedback, and lead generation forms).

AidaForm helps you add visuals, themes, or other specific details to your forms. The tool’s drag-and-drop interface and gallery of survey templates allow quick form creation.

Every AidaForm creation is optimized for mobile users from the start, eliminating any worries of missing out on survey responses due to browser limitations.

AidaForm offers chat support for users.

Most affordable
View Profile

Key Features:

  • Data analysis
  • Mobile surveys
  • Question library
  • Skip logic
  • Audio/image/video support
  • Custom URLs
Trial/Free Version:
Free Trial
Free Version
Starting price:

$8 per month, billed annually

Device Compatibility:

Screenshot:

Key Stats

Survey summary report in AidaForm (Source)

2

forms.app: Create forms within minutes

forms.app is an online survey tool supporting a variety of survey types, as well as mobile survey creation. You can use the tool to create online forms and surveys within minutes, even in the free version. It can also be used to collect responses and share survey findings on a website or via social media.

The software’s essential features include product cataloging, email notifications, and user management. forms.app also helps businesses gain actionable insights into customer activities.

forms.app offers email and chat support, as well as a mobile app for Android and iOS devices.

View Profile

Key Features:

  • Access controls/permissions
  • Drag-and-drop
  • Form creation and design
  • Mobile surveys
  • Skip logic
  • Audio/image/video support
Trial/Free Version:
Free Trial
Free Version
Starting price:

$9 per month, billed annually

Device Compatibility:

Screenshot:

forms.app form templates

Form templates in forms.app (Source)

3

Hotjar: Heatmaps help analyze user response

Hotjar helps businesses visualize user behavior via interactive heatmaps. This tool can be used to track and analyze user sessions, prepare notes, add tags to recordings, launch surveys, and send survey invitation links to customers.

Hotjar users can monitor customer feedback and improve conversion rates and their website user experience by evaluating user clicks and scrolls to understand the most effective areas of a particular page.

Hotjar offers email and chat support, as well as a mobile app for Android and iOS devices.

Visit Website

Key Features:

  • Behavioral analytics
  • Customer journey mapping
  • Data analysis
  • Data import/export
  • Dynamic content
  • Element analytics
Trial/Free Version:
Free Trial
Free Version
Starting price:

$39 per month

Device Compatibility:

Screenshot:

Click Heatmaps
4

JotForm: Offers 10,000+ pre-made templates

JotForm is a form automation solution for users to create custom surveys and record customer responses. The tool also facilitates lead generation, order payment collection, job application management, and event registration.

It offers over 10,000 pre-designed templates and a drag-and-drop mechanism that can help you design professional-looking forms. You can embed your form on a website or share a link for recipients. 

The tool also provides an option to retrieve the document/form offline in case your internet connection is interrupted.

JotForm offers email and chat support, as well as a mobile app for Android and iOS devices.

Visit Website

Key Features:

  • Annotations
  • Archiving and retention
  • Collaboration tools
  • Conditional logic
  • PDF conversion
  • Customizable branding
Trial/Free Version:
Free Trial
Free Version
Starting price:

$24 per month, billed annually

Device Compatibility:

Screenshot:

Integrations available for Jotform (Source)

5

SmartSurvey: Embed audio and video within surveys

SmartSurvey is a survey maker that allows users to create multilingual surveys. The tool supports multiple question types, including text boxes and choice matrix questions that can be customized and stored in a question library for repeat use.

SmartSurvey users can add their own logos, background images, and audio and video files to their surveys.

The software offers analytics and reporting tools so users can view responses in real time, analyze data, and export it for detailed analysis.

SmartSurvey offers phone, email, and chat support.

Best functionality
View Profile

Key Features:

  • Access controls/permissions
  • Email management
  • Email marketing
  • Feedback management
  • Form creation and design
  • Mobile surveys
Trial/Free Version:
Free Trial
Free Version
Starting price:

$40.47 per month, billed annually

Device Compatibility:

Screenshot:

Survey Design

Survey design template in SmartSurvey (Source)

6

SurveyLegend: SSL encryption for data security

SurveyLegend allows users to create mobile-friendly surveys with a drag-and-drop editor that can be used to add, edit, and remove survey content. It provides real-time analysis of responses that can be presented in various formats, including bar diagrams, pie charts, and donuts.   

SurveyLegend users can share surveys on social media platforms including Facebook, Twitter, and LinkedIn. You can also upload custom images and backgrounds for your surveys.

What’s more! It uses some of the most advanced data protection technologies such as Secure Sockets Layer (SSL) and Transport Layer Security (TLS) to safeguard sensitive data.

SurveyLegend offers phone, email, and chat support.

Visit Website

Key Features:

  • Anonymous feedback
  • Ballots over email
  • Candidate profiles
  • Complaint monitoring
  • Customer segmentation
  • Election management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$15 per month, billed annually

Device Compatibility:

Screenshot:

Create on tablets & PCs

Creating forms in SurveyLegend (Source)

7

SurveyMonkey Enterprise: Create multiple dashboards for a single survey

SurveyMonkey Enterprise is a customer satisfaction tool that allows businesses to capture survey feedback and gain meaningful insights. The tool’s built-in features help users design professional questionnaires.

Business leaders can collaborate with team members on various survey-related activities. You can use the software to create multiple dashboards for a single survey that can be shared with others using a link. 

SurveyMonkey Enterprise’s application programming interface (API) facilitates integration with third-party applications such as Slack, Microsoft Teams, and Salesforce.

The tool offers email support, as well as a mobile app for Android and iOS devices.

Visit Website

Key Features:

  • 360-degree feedback
  • Alerts/notifications
  • Anonymous feedback
  • Benchmarking
  • Campaign management
  • Complaint monitoring
Trial/Free Version:
Free Trial
Free Version
Starting price:

$25 per month, billed annually

Device Compatibility:

Screenshot:

SurveyMonkey Enterprise user management

User management dashboard in SurveyMonkey Enterprise (Source)

8

Survio: Allows offline response collection

Survio enables users to distribute surveys and capture results in various formats. Users can create customer satisfaction surveys, analyze market trends, assess employee performance, and collect employee feedback.

As a Survio user, you can also generate shareable reports that are downloadable in multiple formats, including XML, CSV, and HTML. The software solution is localized into 17 languages.

This solution integrates with several third-party applications, including Dropbox, Slack, Google Drive, Microsoft OneDrive, and Google Analytics. It also allows users to collect data in offline mode.  

Survio offers email and chat support.

Visit Website

Key Features:

  • Data analysis tools
  • Email distribution
  • Mail marketing
  • Feedback management
  • Live results tracking
  • Mobile surveys
Trial/Free Version:
Free Trial
Free Version
Starting price:

$16.58 per month, billed annually

Device Compatibility:

Screenshot:

Customer satisfaction survey in Survio (Source)

9

Typeform: Export data in multiple formats

Typeform is geared toward users looking to create short, quick surveys.

This tool offers a dashboard to track performance metrics and completion rates. Users can customize their entire survey design, including the icons and buttons used to give rankings and feedback.

Typeform’s question types include multiple choice, rating scales, opinion scales, and images. As a Typeform user, you can share survey findings with team members and even bring them together to collaborate on a specific project.

The tool allows users to export data in multiple formats, including CSV and XLS. 

Typeform offers email and chat support.

Visit Website

Key Features:

  • Archiving and retention
  • Collaboration tools
  • Community management
  • Conditional logic
  • Data extraction
  • Email management
Trial/Free Version:
Free Trial
Free Version
Starting price:

$25 per month, billed annually

Device Compatibility:

Screenshot:

Dashboard showing responses in Typeform (Source)

10

Zoho Survey: Offers automatic optimization for mobile users

Zoho Survey is an online survey builder with over 200 templates and a question library. The tool offers features such as skip logic and piping to provide an engaging experience and maximize conversions.

Zoho Survey users can distribute surveys individually or in batches using workflow automation.

The software features spam protection that restricts respondents to one submission and can detect multiple entries to avoid skewed data. Users can also generate unique URLs to further avoid data duplication. The tool facilitates data analysis via Google Sheets.

Zoho Survey offers phone, email, and chat support, as well as a mobile app for Android and iOS devices.

View Profile

Key Features:

  • Data analysis tools
  • Email distribution
  • Feedback management
  • Multi-channel distribution
  • Offline response collection
  • Online polling
Trial/Free Version:
Free Trial
Free Version
Starting price:

$25 per month, billed annually

Device Compatibility:

Screenshot:

Purchase Response

Purchase response in Zoho Survey (Source)

How to choose the right free survey software?

In addition to price, there are several other considerations software buyers should evaluate before choosing a survey solution.

  • Data security: Survey software solutions must provide transparency and data security with features such as password protection for surveys to ensure respondents’ personal information is secure.
  • Range of question types: A good online survey tool should provide a range of question types, such as multiple-choice, open-ended, file uploads, maps, and dropdown boxes to choose from. This will not only make surveys more engaging but also allow you to gather different types of responses/feedback.
  • Variety of themes and appearance: The survey solution you choose should also provide multiple themes and layouts to enhance the appearance of your survey and facilitate engagement and survey completion.

Common questions to ask while selecting free survey software

Do you want to run a survey or a poll?

A poll is used to answer a single question, while a survey covers a wide range of topics and question formats. Most polling apps don’t provide the option to conduct surveys or questionnaires, so be sure you’ve established your unique requirements before investing in a tool.

Does the software provider offer adequate customer support?

Your survey solution should come with adequate educational and emergency support. Be sure to research or ask software providers whether their package includes priority phone and email support, and if not, what type of support is included.

Does the software offer a mobile view or preview option?

It’s important that your surveys are optimized for mobile devices. Many survey tools allow you to preview your content on small screens to ensure a positive experience for respondents.

How did we choose these products? We didn’t—you did

To find your ideal software match, you need information you can trust so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people like you.

In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual-they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.


To be considered for this list, products have to:

  1. Have at least 20 unique product reviews published on Capterra within the past two years, with an average rating of 3.0 or higher. We selected the 10 products with the highest ratings to feature in this article.
  2. Offer a free, stand-alone version of the software-not a trial version you have to purchase after a certain amount of time to get the full experience.
  3. Meet our definition of survey software: “Survey software enables the efficient design and management of electronic surveys, polls, and questionnaires for market research, measuring customer satisfaction, and collecting employee feedback, along with many other applications.”

Note: The content in this piece that provides opinions and points of view expressed by users does not represent the views of Capterra.

The “Best functionality” tool is identified based on the highest user ratings for functionality that a vendor received based on publicly available reviews (as of October 28, 2021).

The “Most affordable” tool is identified based on the lowest pricing a vendor offered on their website in terms of cost to upgrade on October 28, 2021.

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Looking for Survey software? Check out Capterra's list of the best Survey software solutions.

About the Author

Shephalii Kapoor

Shephalii Kapoor

Writer @ Capterra with a focus on small business market trends, software requirements, and all things tech. Member of the Institute of Company Secretaries of India. Has a keen interest in music and reading books. When I am not working, you can find me talking to my friends with a mug of coffee in hand.

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Comments

Avatar

Comment by Rose Martine on

Fine way of describing, and pleasant piece of writing to get information concerning my presentation subject

Comment by Amy L. on

Feedier is a great option, thank you for the recommendation!

Avatar

Comment by Tirena Dingeldein on

Hi Anna,

How can we help you?

Comment by Anna Ramongale on

i will be happy if you help me

Comment by Diana Carrascal on

I’ve used several online surveys and SoGoSurvey I think it’s the best. It provides you with a high quality servicy, you can export your results in excel format. Besides, the staff replies to all the answers almost inmediately.

Comment by Diana on

I’ve tried several free online surveys and I think that SoGoSurvey is the best. It provides you with a high quality service. There are many options to personalize your surveys, you can share them in different ways and export the data in excel format. Besides, the staff replies very quick to all your questions.

Comment by Aziz Ahmad on

I was hoping to see Kobo Toolbox somewhere in the ranking. Kobo was developed by researchers at theHarvard Humanitarian Initiative (HHI) and was funded by big international development organizations e.g. USAID, UNHCR and UNICEF. Completely free, no subscriptions, no adds and unlimited data entry. Plus so many options to choose from while creating questions and skip patterns. Great for off-line data collection on mobile devices. The data can be exported once wifi or mobile data is available.

Comment by Eve Hunt on

Great information. Lucky me I discovered your site by accident (stumbleupon).
I have saved it for later!

Comment by Lieke Lekkas on

I second @Chris on SurveyTool.org,

as the free features cover branding, data export, image insertion, and most of the basic set-ups you would need in research survey tools. What I couldn’t find on the site is whether the tool is responsive for Mobile. If not, I would use Responder for Mobile (also has data export and is responsive for mobile devices).

One thing I noticed is that I realise it’s difficult to translate this website into English (since Dutch was the original language used), but I do think it’s a pity the Dutch version is still more attractive than the English version. There is some room for improvement there.

Plus I had to look well before being able to confirm that the information used would be treated according to EU legal requirements and confidentiality laws. It does so no problem. I would still use this tool even with Ads though.

Comment by Kumar Subramaniam on

Is there a Survey Tool that
1. I can embed into my web or native mobile application (iOS/Android) for a more integrated look and feel

2. Can write to a relational DB of which I am the schema owner. Basically I would like to have the survey DB structure be created in PostgreSQL instance

Comment by FOSS on

In the title you say “free and open source”, in the article you say “free or open source”. That’s two very different things. Misleading title….

Comment by Robin W on

With only three surveys allowed, and those with limited functionality and no support, Survey Gizmo #6 should not be included on this listed to be consistent with your statement below. Only three surveys is nothing more than a “free trial” and a very limited one at that. After your first three surveys, the cost jumps to $300/year paid in advance for the least pricey option.

“To be included on this list, survey tools had to be free or open source for at least one user ad infinitum (no free trials allowed) and offer a survey building interface feature, email distribution, and more than one question type.”

Will look at the others. Thanks.

Comment by YeeScan on

YeeScan recently developed YeeSurvey (free survey maker) and YeeScanPOS (POS System) that will surely equip your restaurant with a more efficient and effective way to engage with your customers. These new restaurant marketing strategy tools will help your business grow a solid footing in the restaurant industry. YeeSurvey is a free online survey tool that can be pushed to your customers using YeeScan app. YeeScanPOS is a point of sale system (POS System) that will help you manage your payments safely and securely. You can combine the two services with other Lean Services from YeeScan to maximize your growth potential.
YeeSurvey (free survey maker) works with YeeScan app and customers who downloaded the app will be automatically notified with the survey.
You can get YeeSurvey (free survey maker) from this site: https://www.yeescan.com/
You can learn more about YeeScanPOS (Restaurant POS System) here: https://www.yeescanpos.com/

Comment by Pieter smith on

SurveySwap.nl should be added to the list.

You can get free Survey responses by completing some surveys yourself. Really useful, used it many times!

Comment by Chris Wong on

I am using sogosurvey for my academic research purpose. I must say it is one of the best tool in the market with a lot of useful features and better support team. It offers pro plan for free for academic research.

Comment by Jessica Nath on

Great post, thank you Rachel!

My favorite survey maker is by far Survey Anyplace (https://surveyanyplace.com/). It allows you to incorporate your logo, colors and other brand elements as well as images, video, and animations into your surveys – making them a fun experience instead of just another form you need to fill out on the internet. It also adapts to every device and environment including iOS, Android, phone, tablet, your native app, a tab on your Facebook page, your web app, etc. And it’s super easy to gather your data to analyze! I definitely recommend it for those looking for fun survey experiences that will keep their audience engaged!

Comment by Alejandro Ponce on

Neither surveymonkey or sogosurvey are free, sogosurvey has a few days trial only and surveymonkey free option offers nothing interesting.

Comment by Vlada Kryzhanivska on

I should say that it is a good list and great work must have been done for its creating!

I’d only like to add a tool, which is really helpful in conducting Market Researches, creating HR surveys and surveys for measuring Customer Experience. https://mysurveylab.com enables creating 21 types of questions, making complicated questions with advanced logic, designing surveys with firm logo, setting them as pop-ups, web widgets, e-mail embedded surveys and more, it also provides multi-language support. One could even use offline data collection. Moreover, free trial is available.
I recommend 🙂

All the best!

Comment by Anamika Upveja on

Great list Rachel! Yes, I have one quick recommendation for readers; Not free but Zonka Feedback is one of the most complete feedback management system ever built, it is cost-effective and super-bang for a buck. Capture feedback from multiple channels; on premises & offline (Tablets & Smartphones) and on the web (Email, SMS, QR code, in App). It does come with a 15-day free trial. More info on https://www.zonkafeedback.com/

Comment by James Fedrick on

Good list!

One item I’d add here is that surveys can be really useful for collecting feedback from employees. Lots of people focus on customers, but if you don’t have happy employees, you don’t have happy customers, and your business won’t grow. https://sogosurvey.com/ is missing from this list that can help with employee surveys.

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Comment by Vincent M. on

The french initiative “Degooglisons Internet” offer an opensource solution named “Framaforms” based on Drupal with Webforms:

* https://framaforms.org/
* the git: https://framagit.org/framasoft/framaforms

Comment by Raj Kumar on

Really?

It is quite surprising that some of to see that some of best Tools like surveymonkey.com and sogosurvey.com are not included in the list .

These are actually great and very easy to use . I have used Survey monkey and Sogosurvey and i must say are very good.

Hope new updated list contain these tools as well as others.

Thanks.

Comment by Jen Smith on

I recommend you to try SutiSurvey it offers a lot of features for free.

Comment by Chris Bakker on

Hi Rachel,

Great article. Thanks for the list. It has been very usefull.

I’ve done a project in the past on a Dutch surveytool called EnqueteTools.nl. They recently launched a English version of it; https://www.FreeSurvey.company.

It’s free and doesn’t have any limited on repsons or questions. Also, no banners or ads.

Perhaps people might be interessed in it.

Kind regards,

Chris

Avatar

Comment by Brew Survey on

Hi Rachel,

Your research is very powerful I must say. These seem to be some amazing free survey tools. However, I would like to suggest Brew Survey feedback tool that lets you collect feedback and create surveys in a fraction of seconds.

Keep sharing such informative blogs.

Comment by Kennita Watson on

Thanks for the list, Rachel!

Warning to other comment readers: while Qualtrics has a free trial, it’s not a free service, so it doesn’t belong on this list.

Comment by Samantha Robinson on

The list is huge and interesting. To evince, there are many online survey tools such as qualtrics, sogosurvey, that can be included in this list. I have used qualtrics in the past and currently using sogosurvey for market research. Both have been a great tool and provide great customer support as well.

Comment by Felix Lim on

Hi Rachael
Actually after spending these few months meeting people in meetups, there is this one survey software API that I think we all need. A social profile matching software (like a dating software showing % of personality matching). But it is every individual had its own personal database of questions instead (for every category of questions we also get answering same type of questions meeting new people eg profession,position, work experience, interest/hobby, etc) What if we can each build a database of thousands of different questions answer on a scale of 1-5 and the application will just auto compare all those questions and show up with 2 circles which are the interception of our common interest or personality etc. Eg What is your view on gay marriage? If you put 1 on strong agree and me 5 strongly disagree, then it can also tell us its a topic we should not touch on for a first meeting.

Now there are alot of online survey or poll but repeated questions on eg income/age range, which industries you work in etc are common ones we need to repeatedly reply to even if its a one word different question or range. The API will auto fill in these surveys we intend to participate instead and we can copy those not-answered before questions save into our database for future references.

The features can be setting for each questions: personal, public, upon request type. option to set security type/level offered. Point system to indicate each user numbers of questions answered. Make it easy for company to buy point to conduct the type of survey they want and user can cash out the points or exchange or other rewards. Language translation. Especially for each type or meetup or social setting, organizer can setup his own 10 common questions for the new comers or attendants to answer easily beforehand and make the face time more effective and efficient. Futhermore its can extract already save data from facebook, linkedin or any other social media to make sure registration is easy.

If there are similar paid or free apps already out there that I don’t know please email me.

Avatar

Comment by David Sandoz on

Isn’t LimeSurvey the only open source tool of your list? That’s not really what we expect when reading the title.

Apart from that, this is a nice list 🙂

Avatar

Comment by Lucjan Kierczak on

Hi Rachel,

great list! Definitely useful for anyone planning to run a survey.

I’m biased but I think https://survicate.com/ is also a good (and free) tool to run surveys and collect feedback from website visitors. The free plan offers all features needed to run surveys and learn more about visitors. Worth trying out : )
Best

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