10 Best Free and Open Source Online Survey Software for Your Small Business

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What if I told you there was a way to see into the minds of your small-business clients and predict their future buying habits? That’s the power of a survey.

With the help of intuitive survey software, you can collect insight on what your clients think of your new product, project what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand.

Most of the time, cost is the primary driving factor for small businesses looking to make a software purchase. For this reason, free and open source options seem like the easiest, or best, solution.

But be wary: Not all free and open source survey software is created equal.

That’s why we took an in-depth look at some of the top free and open source survey software options out there to help you decide which one best fits your business needs.

For each of the ten systems included in this piece, we’ll look at their average ratings across real user reviews on Capterra, the cost to upgrade from the free version, and what type of small businesses use the software. You can find our full methodology here.

The 10 survey software options we’ll cover, including 8 free and 2 open source options

(Products are presented alphabetically, *indicates open source)


free and open source survey software chart

1. Feedier

feedier logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 5.0/5

Cost to upgrade

$59/month for Explorer, $199/month for Prestige, and custom package pricing.

Who uses this software

SaaS businesses, restaurants, shops, online retailers

Feedier’s main draw is its thoughtful, interactive platform for collecting customer feedback. Its pleasant, intuitive interface provides an enjoyable experience for your customers/survey respondents.

The free version of this software offers one user account, unlimited feedback, one survey, two dynamic filters, and the ability to send up to 1,000 emails per month. It also offers two advanced settings: customizable follow-up email content for non-engaged customers, and the option to customize the thank you email your business sends after feedback/survey results are received.

screenshot of the Survey question builder feature in Feedier

Survey question builder in Feedier (Source)


2. LimeSurvey*

Limesurvey logo
Overall: 4.5/5
Ease-of-use: 4.0/5
Customer service: 4.5/5

Cost to upgrade

LimeSurvey’s Pro version costs $24/month for Basic, $285/annually for Expert, and $985/annually for Enterprise. Software users who have downloaded LimeSurvey CE can enhance their edition of the software with Surveyor Premium.

Who uses this software

Market research institutions, non- and for-profit organizations, students and universities, governments and other political bodies.

LimeSurvey is an open source download, meaning it offers several benefits over a free/freemium software option. While some tools charge a fee for phone or email support, LimeSurvey has a whole network of developers and users who can help you out, as well as an in-depth manual to help you work through any hiccups.

The collaborative nature of this open source system means you can ask your survey in over 80 languages. You can have unlimited administrators, but only 25 responses per month across your surveys.

From their example surveys, it’s clear that LimeSurvey is a no-fuss option that offers add-ons allowing additional templates and question types. If you have the coding know-how or an IT team to work on encountered issues, LimeSurvey puts most of the functionality of a paid tool within reach.

LimeSurvey offers a self-hosted and a vendor-hosted version: LimeSurvey CE and LimeSurvey Pro, respectively (find more information on their editions and pricing page).

Screenshot of the mobile survey display in LimeSurvey

Mobile display of survey in LimeSurvey (Source)


3. Qualtrics Research Core

Qualtrics logo
Overall: 5/5
Ease-of-use: 4.5/5
Customer service: 5/5

Cost to upgrade

Not publicly provided by vendor.

Who uses this software

Organizations willing and able to invest in a high-quality survey and research platform that delivers insights that drive real change and business growth.

Qualtrics Research Core pairs the operational data (e.g., leads data and analytics data that your sales and HR teams already collect) with what they call X data—the data that tells you why things happen. This data comes from your customer experience surveys.

Qualtrics boasts survey software that can handle everything from simple questionnaires to detailed research projects for the world’s biggest brands, allowing users to design unique surveys with their drag-and-drop survey tool, powerful logic, 100+ question types, and prebuilt survey templates.

The free version includes one active survey at a time, up to ten questions per survey, seven question types to choose from, 100 responses, summary reports and filtering, survey logic, and online reporting.

Screenshot of Qualtrics Research Core

Qualtrics Research Core’s distribution module (Source)


4. SoGoSurvey

Qualtrics Research Core logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

$25/month for Plus, $40/month for Pro, $99/month for Premium, and an undisclosed enterprise package price.

Who uses this software

Caters to individuals, small businesses, and sophisticated researchers and policymakers.

SoGoSurvey is a comprehensive survey platform with 24×7 support via phone, chat, and email. The system focuses on helping users improve customer experience, collect product feedback, and increase employee engagement with a focus on turning data into insights. Provides comprehensive survey features that strive to treat feedback as a critical part of a user’s business growth.

The free package includes all basic features, including multiple question types and the ability to customize the look and feel of each survey (find an exhaustive list of features here). Users can create up to 15 surveys with SoGoSurvey’s basic account, and collect up to 110 responses per survey.

Screenshot of SoGoSurvey

Reporting and analytics functionality in SoGoSurvey (Source)


5. Survey Anyplace

Survey Anyplace logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

$25/month for Essential, $42/month for Professional, and enterprise pricing available upon request.

Who uses this software

Marketing professionals, customer service professionals, teachers/trainers, sales professionals at companies of all sizes who need to collect insights from their audience in an engaging way.

Survey Anyplace focuses on creating fun, mobile, and interactive quizzes and surveys that allow users to engage with their audiences in a way unique to their brand identity. These modern-looking surveys are designed to entice respondents and leverage interactive mobile features that are easy to use.

With the basic package, users can receive 20 responses/month to an unlimited number of questionnaires/surveys, extensive reporting and data filtering, branding and design options, and more.

Screenshot of Survey Anyplace

Survey Anyplace’s survey design tool (Source)


6. SurveyGizmo

SurveyGizmo logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

$25/month for Explorer, $85/month for Adventurer, $150/month for Voyager.

Who uses this software

Small businesses looking to go beyond a basic survey and ask more layered, complicated questions to obtain insightful results.

SurveyGizmo is a flexible freemium survey option. The free version has ~25 question types, letting you write a survey that caters to specific needs. If you need even more question types, you can bump up to the next paid level whenever you need to, and drop back down when you don’t ($25/month—the lowest paid level—gets you additional branding and logic options).

You can have as many surveys as you want running at one time, with no response limit. SurveyGizmo also does a great job of pulling an overall report. It will autopopulate averages and standard deviations for each question, while still letting you download your responses for a deeper dive. The data is never removed from your account, so you can go back and review old surveys as needed.

Survey tracking tool in SurveyGizmo

Survey tracking tool in SurveyGizmo (Source)


7. SurveyLegend

SurveyLegend logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

$15/month for Pro, $25/month for Business, $65/month for Legendary.

Who uses this software

Small businesses looking to take advantage of unlimited questions and responses per survey.

Snazzy survey tool SurveyLegend’s main point of attraction is its quick preview function, which lets you view your survey on mobile screen dimensions on the right side of the system’s dashboard. Cool, and super useful.

SurveyLegend provides basic live analytics and access to individual responses as they roll in. You’ll see a geographical representation of respondents, gaining valuable targeting information for your audience. SurveyLegend walks you through each step of the survey creation process, and offers right-to-left language format functionality to let you input surveys in Arabic and Hebrew.

It’s worth noting that while your SurveyLegend survey will likely be fairly easy to make, it will have a “Proudly made with SurveyLegend” footer at the end of your survey. If branding is a problem, you’ll want to upgrade to the paid option.

Screenshot of SurveyLegend

Survey tool in SurveyLegend (Source)


8. SurveyMonkey

SurveyMonkey logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

For a single user profile, there are three upgrade plans: $372/annually for Standard, $384 for Advantage, and $1,188 for Premier (Standard plan is billed monthly, while Advantage and Premier are billed annually).

Who uses this software

Foundations, academic institutions, government agencies, and corporations.

SurveyMonkey is one of the heavy hitters in the survey-making world, and there’s a reason: its user interface is smooth. If you don’t have access to a distribution list for your survey, you can buy responses from SurveyMonkey.

The major drawback to using SurveyMonkey? The software’s most attractive tools and best functionality all live behind a pay wall. Want logic? You’ll need to upgrade. Want branding? You’ll need to upgrade.

While this isn’t uncommon among survey tools, SurveyMonkey is one of the highest costing paid options on this list, and limits its free option to a bare-bones instance that’s (almost) unusable.

But, if you want an option that provides an easy user interface for basic surveys, SurveyMonkey is a great choice with the potential to grow with you as your company increases in size and capability (and budget). SurveyMonkey is a good tool for small businesses who expect to grow their survey distribution in the coming years.

Survey creation tool in SurveyMonkey

Survey creation tool in SurveyMonkey (Source)


9. Typeform*

Typeform logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

$350 for Pro, $700 for Pro+ (both billed annually)

Who uses this software

Freelancers, design enthusiasts, NGOs, large enterprises, market research companies, and bloggers.

Typeform lets you create surveys using conversational data collection methods evocative of a real-life interviewer. Typeform will feed your survey-taker a question and, based on their response, feed them one of several follow-up questions that ensure a natural progression, avoiding the “just check the next box” feeling that accompanies so many surveys.

Typeform has a simple user interface that offers drag-and-drop creation and provides options ranging from customizable start screens to room for your legal disclaimers.

The basic package for this software includes ten questions per typeform, basic question types, and integration with Google Sheets and HubSpot.

Survey response monitor tool screenshot

Survey response monitor tool screenshot (Source)


10. Zoho Survey

Zoho Survey logo
Overall: 4.5/5
Ease-of-use: 4.5/5
Customer service: 4.5/5

Cost to upgrade

$20/month for Plus, $25/month for Pro, and $60/month for Enterprise.

Who uses this software

Freelancers, large enterprises, midsize businesses, nonprofits, public administrations, and small businesses.

Chances are if you’re in marketing you’ve heard of Zoho, a CRM tool that boasts scalability and user-friendliness. While Zoho Survey works seamlessly with Zoho CRM, it also works on its own as a standalone free survey tool.

Zoho Survey provides several question types and a nifty autofill option for known respondents. It also gives you 50+ prebuilt survey templates and unlimited 15-question surveys with Zoho branding. The free version of this software includes unlimited surveys with up to ten questions each, 100 responses per survey, HTTPS encryption, and real time responses.

Zoho’s survey tool comes equipped with high functionality. It might take a few tries to get your questions set up the way you want them, so factor in a little extra time when you’re setting up your surveys.

If you have Zoho’s CRM already and want a survey tool that can integrate with all of Zoho’s apps at no charge, Zoho Survey is your answer. This tool readily integrates with Google Docs and Zoho SalesIQ as well.

Zoho Survey

Zoho Survey’s survey building tool (Source)


Want even more survey software options?

Visit our directory


Methodology

Free products

For the purposes of this article, we classified a product as free if:

  • It offers a free, stand-alone version of the software.
  • It is not a trial version of the software where you must purchase a product version after a limited amount of time.

Open source products

For open source software to be evaluated for this article, the tool has to make its source code open to everyone to inspect, modify, and enhance. The source code must also have been updated (full version or small fix) within the past 12 months, and must support one of the following operating systems: Windows, Mac, Linux.

The products that met the above criteria were then evaluated against our survey software definition:

Survey software is used to build and distribute digital surveys, polls, and/or questionnaires to your target audience. It then works to collect user responses and helps analyze the results commonly online/over a network.

This check verified their basic survey capabilities and appropriateness for the category. Products were classified as survey software if they contained any of the following core features: survey creation, survey management, multiple question types, data collection, and multi-channel distribution.

Software that met the market definition also needed a minimum of 15 reviews published on the survey software category page between March 1, 2018, and March 1, 2019.

Disclaimers

The content in this piece that provides opinions and points of view expressed by users does not represent the views of Capterra.

The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

Looking for Survey software? Check out Capterra's list of the best Survey software solutions.

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About the Author

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Samantha Bonanno

Sam covers Buyer Marketing at Capterra, offering insights and thought leadership on marketing trends and best practices for small and midsize businesses. An Upstate New York native, Sam spends her free time backpacking with her dogs and holding snobby opinions on craft beer and single origin coffee.

Comments

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Fine way of describing, and pleasant piece of writing to get information concerning my presentation subject

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Feedier is a great option, thank you for the recommendation!

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Hi Anna,

How can we help you?

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i will be happy if you help me

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I’ve used several online surveys and SoGoSurvey I think it’s the best. It provides you with a high quality servicy, you can export your results in excel format. Besides, the staff replies to all the answers almost inmediately.

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I’ve tried several free online surveys and I think that SoGoSurvey is the best. It provides you with a high quality service. There are many options to personalize your surveys, you can share them in different ways and export the data in excel format. Besides, the staff replies very quick to all your questions.

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I was hoping to see Kobo Toolbox somewhere in the ranking. Kobo was developed by researchers at theHarvard Humanitarian Initiative (HHI) and was funded by big international development organizations e.g. USAID, UNHCR and UNICEF. Completely free, no subscriptions, no adds and unlimited data entry. Plus so many options to choose from while creating questions and skip patterns. Great for off-line data collection on mobile devices. The data can be exported once wifi or mobile data is available.

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Great information. Lucky me I discovered your site by accident (stumbleupon).
I have saved it for later!

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I second @Chris on SurveyTool.org,

as the free features cover branding, data export, image insertion, and most of the basic set-ups you would need in research survey tools. What I couldn’t find on the site is whether the tool is responsive for Mobile. If not, I would use Responder for Mobile (also has data export and is responsive for mobile devices).

One thing I noticed is that I realise it’s difficult to translate this website into English (since Dutch was the original language used), but I do think it’s a pity the Dutch version is still more attractive than the English version. There is some room for improvement there.

Plus I had to look well before being able to confirm that the information used would be treated according to EU legal requirements and confidentiality laws. It does so no problem. I would still use this tool even with Ads though.

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Is there a Survey Tool that
1. I can embed into my web or native mobile application (iOS/Android) for a more integrated look and feel

2. Can write to a relational DB of which I am the schema owner. Basically I would like to have the survey DB structure be created in PostgreSQL instance

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In the title you say “free and open source”, in the article you say “free or open source”. That’s two very different things. Misleading title….

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With only three surveys allowed, and those with limited functionality and no support, Survey Gizmo #6 should not be included on this listed to be consistent with your statement below. Only three surveys is nothing more than a “free trial” and a very limited one at that. After your first three surveys, the cost jumps to $300/year paid in advance for the least pricey option.

“To be included on this list, survey tools had to be free or open source for at least one user ad infinitum (no free trials allowed) and offer a survey building interface feature, email distribution, and more than one question type.”

Will look at the others. Thanks.

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YeeScan recently developed YeeSurvey (free survey maker) and YeeScanPOS (POS System) that will surely equip your restaurant with a more efficient and effective way to engage with your customers. These new restaurant marketing strategy tools will help your business grow a solid footing in the restaurant industry. YeeSurvey is a free online survey tool that can be pushed to your customers using YeeScan app. YeeScanPOS is a point of sale system (POS System) that will help you manage your payments safely and securely. You can combine the two services with other Lean Services from YeeScan to maximize your growth potential.
YeeSurvey (free survey maker) works with YeeScan app and customers who downloaded the app will be automatically notified with the survey.
You can get YeeSurvey (free survey maker) from this site: https://www.yeescan.com/
You can learn more about YeeScanPOS (Restaurant POS System) here: https://www.yeescanpos.com/

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SurveySwap.nl should be added to the list.

You can get free Survey responses by completing some surveys yourself. Really useful, used it many times!

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I am using sogosurvey for my academic research purpose. I must say it is one of the best tool in the market with a lot of useful features and better support team. It offers pro plan for free for academic research.

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Great post, thank you Rachel!

My favorite survey maker is by far Survey Anyplace (https://surveyanyplace.com/). It allows you to incorporate your logo, colors and other brand elements as well as images, video, and animations into your surveys – making them a fun experience instead of just another form you need to fill out on the internet. It also adapts to every device and environment including iOS, Android, phone, tablet, your native app, a tab on your Facebook page, your web app, etc. And it’s super easy to gather your data to analyze! I definitely recommend it for those looking for fun survey experiences that will keep their audience engaged!

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Neither surveymonkey or sogosurvey are free, sogosurvey has a few days trial only and surveymonkey free option offers nothing interesting.

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I should say that it is a good list and great work must have been done for its creating!

I’d only like to add a tool, which is really helpful in conducting Market Researches, creating HR surveys and surveys for measuring Customer Experience. https://mysurveylab.com enables creating 21 types of questions, making complicated questions with advanced logic, designing surveys with firm logo, setting them as pop-ups, web widgets, e-mail embedded surveys and more, it also provides multi-language support. One could even use offline data collection. Moreover, free trial is available.
I recommend 🙂

All the best!

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Great list Rachel! Yes, I have one quick recommendation for readers; Not free but Zonka Feedback is one of the most complete feedback management system ever built, it is cost-effective and super-bang for a buck. Capture feedback from multiple channels; on premises & offline (Tablets & Smartphones) and on the web (Email, SMS, QR code, in App). It does come with a 15-day free trial. More info on https://www.zonkafeedback.com/

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Good list!

One item I’d add here is that surveys can be really useful for collecting feedback from employees. Lots of people focus on customers, but if you don’t have happy employees, you don’t have happy customers, and your business won’t grow. https://sogosurvey.com/ is missing from this list that can help with employee surveys.

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The french initiative “Degooglisons Internet” offer an opensource solution named “Framaforms” based on Drupal with Webforms:

* https://framaforms.org/
* the git: https://framagit.org/framasoft/framaforms

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Really?

It is quite surprising that some of to see that some of best Tools like surveymonkey.com and sogosurvey.com are not included in the list .

These are actually great and very easy to use . I have used Survey monkey and Sogosurvey and i must say are very good.

Hope new updated list contain these tools as well as others.

Thanks.

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I recommend you to try SutiSurvey it offers a lot of features for free.

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Hi Rachel,

Great article. Thanks for the list. It has been very usefull.

I’ve done a project in the past on a Dutch surveytool called EnqueteTools.nl. They recently launched a English version of it; https://www.FreeSurvey.company.

It’s free and doesn’t have any limited on repsons or questions. Also, no banners or ads.

Perhaps people might be interessed in it.

Kind regards,

Chris

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Hi Rachel,

Your research is very powerful I must say. These seem to be some amazing free survey tools. However, I would like to suggest Brew Survey feedback tool that lets you collect feedback and create surveys in a fraction of seconds.

Keep sharing such informative blogs.

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Thanks for the list, Rachel!

Warning to other comment readers: while Qualtrics has a free trial, it’s not a free service, so it doesn’t belong on this list.

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The list is huge and interesting. To evince, there are many online survey tools such as qualtrics, sogosurvey, that can be included in this list. I have used qualtrics in the past and currently using sogosurvey for market research. Both have been a great tool and provide great customer support as well.

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Hi Rachael
Actually after spending these few months meeting people in meetups, there is this one survey software API that I think we all need. A social profile matching software (like a dating software showing % of personality matching). But it is every individual had its own personal database of questions instead (for every category of questions we also get answering same type of questions meeting new people eg profession,position, work experience, interest/hobby, etc) What if we can each build a database of thousands of different questions answer on a scale of 1-5 and the application will just auto compare all those questions and show up with 2 circles which are the interception of our common interest or personality etc. Eg What is your view on gay marriage? If you put 1 on strong agree and me 5 strongly disagree, then it can also tell us its a topic we should not touch on for a first meeting.

Now there are alot of online survey or poll but repeated questions on eg income/age range, which industries you work in etc are common ones we need to repeatedly reply to even if its a one word different question or range. The API will auto fill in these surveys we intend to participate instead and we can copy those not-answered before questions save into our database for future references.

The features can be setting for each questions: personal, public, upon request type. option to set security type/level offered. Point system to indicate each user numbers of questions answered. Make it easy for company to buy point to conduct the type of survey they want and user can cash out the points or exchange or other rewards. Language translation. Especially for each type or meetup or social setting, organizer can setup his own 10 common questions for the new comers or attendants to answer easily beforehand and make the face time more effective and efficient. Futhermore its can extract already save data from facebook, linkedin or any other social media to make sure registration is easy.

If there are similar paid or free apps already out there that I don’t know please email me.

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Isn’t LimeSurvey the only open source tool of your list? That’s not really what we expect when reading the title.

Apart from that, this is a nice list 🙂

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Hi Rachel,

great list! Definitely useful for anyone planning to run a survey.

I’m biased but I think https://survicate.com/ is also a good (and free) tool to run surveys and collect feedback from website visitors. The free plan offers all features needed to run surveys and learn more about visitors. Worth trying out : )
Best

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