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Capterra’s 2017 Year in Review

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2017 was an exciting year at Capterra! As we take a look back, we wanted to share some of our favorite milestones, and say a big thank you to all of our vendor partners. We look forward to celebrating the working relationships we’ve built together in the coming year!

2017 saw tremendous growth in terms of traffic, products, and category expansion across Capterra. This year we had more than 34.4 million users looking for software, 34,000 products listed on Capterra, and added 113 new categories. Additionally, our international presence saw over 34% growth in traffic outside the U.S. compared to 2016, and is rapidly increasing!

Software buyers trust reviews as valuable peer recommendations and actively seek out reviews while making buying decisions. So, it’s no surprise we saw a strong boost in online reviews this year! Capterra received over 140,000 new verified user reviews and had over 2,300 campaign sign-ups for our free review collection program, Review as a Service (RaaS).

Content stayed king in 2017. We took a look at our most engaging content pieces published this year that provided valuable insights to help your businesses grow.

Our highest viewing webinar, “How to Maximize Leads and Revenue from your PPC Campaigns“, helped marketers get more leads while still maintaining a profit. Readers loved learning about “The Best Social Media Channels for B2B Marketers in 2017” as one of our highest read blog posts. Yalla, a task management and team collaboration platform, shared their tips for a PPC campaign that led to 3x more marketing qualified leads and an industry-crushing conversion rate. Lastly, our research team published 68 branded reports from our Top 20 Most Popular, Most Affordable, and Most User-Friendly software report series to help buyers make informed decisions.

Not only did we see improvements in our business, we also had some exciting personal updates from our Capterra team. We were thrilled to expand our team exponentially, as well as celebrate 6 new pets, 3 new babies, and 4 new houses bought. Plus, we had 7 colleagues who worked abroad, and more than 37 countries visited. Capterrans clearly stayed busy in 2017!

2017 was a great year, but we can’t wait to see what 2018 has in store. If there’s anything we can do to help you grow your business in 2018, please email us at

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About the Author

Jade Thomas

Jade Thomas is currently a Product Marketing Specialist at Gartner Digital Markets. You can usually find her rooting for her Georgia Bulldogs, eating at a local restaurant, or enjoying a live concert around town.


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