Having a church website without a blog is like building a house in the wilderness with no roads to it; it’s unlikely you’ll get many visitors.
If you don’t have a good blog, posting consistently quality updates and information, you’re doing a disservice to both your members and your church. A good blog can help you grow your church, strengthen your community, and better execute your mission. But it won’t do any of those things unless you build it.
Here are the three biggest reasons why you should start doing that now.
1. It will keep your members informed.
Blogging is a great way to keep your members up to date and informed on what’s going on in the church. It helps you to report announcements, give reminders, post details, and talk about the things that are the most important to your church.
You can also offer the option for your followers to receive updates or new posts through their email (using one of many free blog plugins). This can be another great way to reach your members. Additionally, your blog’s RSS feed can be an easy alternative to updates through email. Web-Church for Christian Worship, for example, offers a straightforward RSS feed to its members.
2. It will foster relationships and community.
A blog is a way for your members to contribute their own pieces and ideas, and also to comment and give feedback on the ones that have already been written, which sparks discussions and interaction between members. These comments and contributions to the blog is a way for members and visitors to meet new people, make new friends, and see what they have in common with others and what they can learn from each other.
The Gospel Coalition has a great blog that covers many topics and sparks many discussions—many of their blog posts have a long string of comments, like this one.
3. It will increase traffic to your website.
As more and more people search for topics that you have posted on your blog, they will get directed to your blog and inevitably your website, which means that you will be reaching more potential members. The more that you add new content, the more likely that your website will appear higher up in web searches.
This study by HubSpot discusses how much of a difference a blog makes to a website. Here’s a blog by EmmanuelPress that explains how this study can apply to churches as well, even though they’re not businesses.
Know of any more reasons why a church should have a blog? Add them in the comments below!