5 Easy Landing Page Tweaks to Convert More B2B Software Leads [Infographic]

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“People make judgments about a website within 50 milliseconds of viewing it

That’s not a lot of time! Can your page handle that kind of pressure?

If you want people to judge your website positively in those first 50 milliseconds, you need to optimize it for them. Capterra strongly encourages the use of landing pages to do this, because not only can you target them to a specific prospect, but you can easily test what is working and what is not to convert that prospect into a lead. We’ve found success with this; our customers have found success; and now we want to share how to achieve that success!

Our latest infographic showcases the most important components of a software landing page. These are the suggestions our expert marketing team make for our customers, who have seen an increase in their conversion rates of as much as 600%!


So what should you include in your lead generating landing page? Here are the 5 main components we highly recommend:

  1. A short form
  2. A core value add
  3. Two calls to action
  4. Trust elements
  5. Readable text and content

But you shouldn’t just take our word for it. We are just one of many companies that believe in the importance of landing pages. And we’ve included their research throughout the infographic for your benefit. For example, Unbounce found that 63% of consumers are more likely to purchase from a site that has product ratings and reviews.

Check out the infographic here to see more interesting stats, and learn how to create a more effective landing page for your software product.

What strategies have you utilized on your landing pages? How have landing pages helped in generating sales opportunities for your product?

Looking for software? Check out Capterra's list of the best software solutions.

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About the Author


Caroline Malamut

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Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.


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