CRM Madness Field Narrowed Down to Eight

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CRM Madness BracketologyThis weekend, as top seeds Syracuse, UNC, and Michigan State fell from glory, only one top seed—Kentucky — remained in the NCAA tournament.  Well, apparently that was all just foreshadowing what was to come in our CRM Madness Tournament.

This morning, the Elite Eight teams advanced, and only one top-seeded CRM made it through—Salesforce.com.

This round’s scores were based off of number of customers and votes, each making up 50% of the vendor’s overall score (just as in the previous rounds).  From Thursday morning through the weekend, there were more than 650 new votes among the Sweet Sixteen teams!

Here’s a look at what went down:

  • They don’t call it the “Sweet” 16 for nothing: SugarCRM stole the round with 255 votes, breaking away from Oracle early on Thursday. And, despite the fact that Sugar was a lower overall seed, they actually report having more customers than Oracle’s Siebel, as well, with more than 50,000 businesses using SugarCRM.
  • Underdogs play a full-court press: In my last post, I referenced how nobody could knock off the top CRMs (yet). Well, I guess their opponents took that to heart. ACT!, GoldMine, Pegasystems, and SalesBoom wasted no time ramping up votes and encouraging their customers, blog readers, and social media followers to help them advance. As a result, they all managed to upset their higher-ranked competitors.
  • Refs make some tough calls: One CRM vendor pointed out in a comment on my previous post that customer and revenue data are not reliable metrics to consider because they are released by the vendors themselves (if at all), and many of the companies are not publicly-traded or vetted by third parties. That is a valid point and may very well be the case, but we are operating under the assumption that vendors are honest when they report these numbers on their websites and in press releases. We also asked all of the participants to provide this data prior to the start of the contest. But, when the data is either not available or unable to be released, then we looked at votes to compare. Thus, as we get into these later rounds, the votes become even more important. We were able to find the number of customers for all but two of our Sweet 16 CRMs, and the two in question received significantly less votes than their opponents (we’re talking single digits), so, actually, the refs had it pretty easy this time around.

The Final Four teams will be announced on Thursday morning, but voting ends Wednesday the 28th. The next round will factor in monthly Google searches for 50% of the score, and votes for the other half. Make sure to vote once per day for your CRM at http://crmmadness.capterra.com, and encourage your colleagues and fellow-CRM fans on Twitter to do the same by using the hashtag #CRMmadness!

Looking for software? Check out Capterra's list of the best software solutions.

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Katie Hollar

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Katie is the Director of Marketing at Capterra - a free resource that helps businesses find the right software. Her work has been published in VentureBeat, MarketingProfs, CustomerThink, and the Demand Gen Report, and she has been featured in CIO, AdAge, and Website Magazine. Katie has a love of all things marketing, but she is particularly fond of social media and marketing automation. She is a UVA grad (Wahoowa!) and in her free time enjoys reading, running, and cooking. Follow her on Twitter @khollar.

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