Sales & Marketing Tech
CRM

Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software

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Compare pricing for the top customer relationship management software products with the highest value-for-money and functionality ratings.

There are many things to consider when choosing software for your business, but users consistently tell us that two of their top considerations are functionality and pricing. If those are your top concerns as well, you’ve landed in the right place.

Price is a key consideration when it comes to purchasing software, but that doesn’t mean you should compromise on the functionality and the value you get for the money. Small businesses need to choose software that is both affordable and fits the specific needs of their business.

Software features vary widely depending on the vendor. While most vendors offer the basic features that a small business needs to support its CRM function, some vendors may offer additional features within the same price range. Before investing in any CRM tool, you need to determine which products offer the features you need while still giving you the best value for your money.

If you’re looking to invest in CRM software, you’ll find a whole universe of tools available on the market. In this pricing report, we’ll review the price of the top CRM software products that have received both a high value-for-money and functionality rating from users. This information will help you purchase the best solution for your business needs.

Top CRM software products rated on value for money and functionality:

The graphic below showcases products that have the highest value-for-money and functionality ratings based on user reviews in Capterra’s software directory. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right). This means that products placed higher up on the graph have higher value-for-money ratings and products toward the right have a higher functionality rating.

chart showing value for money and functionality ratings for top CRM products
Note: While products in the top-right zone of the graph rank higher in terms of both the functionality as well as the value-for-money rating, all products in this graph are top-rated.

Price comparison for highly rated CRM software products:

If you’re shopping for software, comparing pricing and features for multiple software solutions can prove to be a Herculean task. To help you out, we’ve created a table to highlight how different CRM software products stack up against each other in terms of their pricing structures (for different feature sets and the number of users), free trials, and free versions, allowing you to compare the pricing of the top CRM software solutions all in one place.

The products in the above table are arranged in alphabetical order and the pricing included in this table is for the entry-level/lowest-priced offering (discounted pricing not considered) found on vendor websites as of December 20, 2021. The cost of these CRM software products may vary based on the number of users, number of features, or other factors.

1. Act!

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.2

Functionality rating:

3.4

Device Compatibility:

Screenshot:

Customizable dashboard
Customizable dashboard

Act! is a CRM platform that helps automate sales, marketing, and customer management tasks. It offers features such as a customizable dashboard, sales pipeline management, Outlook integration, and a calendar.

Starting price: Starts at $12 per user, per month, billed annually; unlimited contacts available. The pricing model for Act! provides monthly as well as annual billing options.

Features available at a higher price: Advanced versions offer features such as a sales opportunity Kanban board, advanced integrations, asset tracking, and progressive profiling.

2. ActiveCampaign

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.5

Functionality rating:

4.6

Device Compatibility:

Screenshot:

Active Campaign is a cloud-based CRM solution that offers email marketing, segmentation, custom reporting, and campaign management.

Starting price: Starts at $9 per user, per month when paid annually. The pricing model of this product provides monthly as well as annually billing payment options.

Features available at a higher price: Advanced versions offer features such as custom mail server domain, custom support and training, and custom SMS number.

3. Agile CRM

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.8

Functionality rating:

3.8

Device Compatibility:

Screenshot:

Agile CRM offers functions such as appointment scheduling, project management, sales gamification, contact management, reporting, lead scoring, lead prospecting, and 360-degree contact management.

Starting price: Starts at $10 per user, per month when billed annually; pricing models include monthly, annual and two-year contract periods and billing options.

Features available at a higher price: Advanced versions of Agile CRM offer features such as advanced plugins and integrations, help desk, canned responses, sales ticket view, graphical reports, and automated smart recommendations.

4. Apptivo

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.8

Functionality rating:

4.4

Device Compatibility:

Screenshot:

Sales Funnel - Apptivo lets you view the sales funnel, which depicts how the leads are nurtured and are moved to the next stage of the funnel. The sales team can use this information to focus their efforts and prioritize the leads.
Sales Funnel – Apptivo lets you view the sales funnel, which depicts how the leads are nurtured and are moved to the next stage of the funnel. The sales team can use this information to focus their efforts and prioritize the leads.

Apptivo is a CRM suite that offers tools such as lead management, workflow customizations, marketing automation, contract management, purchase order management, and a mobile app.

Starting price: Starts at $8 per user, per month when billed annual; monthly payment options are also available.

Features available at a higher price: Other versions of Apptivo offer advanced and custom integrations.

5. Bitrix24

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.0

Functionality rating:

4.1

Device Compatibility:

Screenshot:

<p> </p>

 

Bitrix24 is collaboration software that offers tools for communication, project management, website building, and a contact center.

Starting price: Starts at $49 per month, which includes five users. Pricing models for Bitrix24 include monthly, quarterly, annually, and bi-annually payment options.

Features available at a higher price: Advanced versions of Bitrix24 offer apps such as sales intelligence, business process automation, online documents, and human resources (HR).

6. Capsule

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.7

Functionality rating:

4.4

Device Compatibility:

Screenshot:

Capsule is a CRM solution that offers features such as sales analytics, sales pipeline, contact management, email templates, pipeline dashboard, sales report, full-text search, custom branding, and custom activity types.

Starting price: Starts at $18 per user, per month.

Features available at a higher price: Advanced versions of Capsule offer features such as multiple sales pipeline, custom activity types, advanced sales reporting, and implementation support.

7. eWay-CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.7

Functionality rating:

4.5

Device Compatibility:

Screenshot:

eWay-CRM is a CRM solution with features such as automated workflows, lead management, marketing management, custom mail templates, and centralized communication.

Starting price: Starts at $24 per user, per month with monthly and annual billing options. This includes customizations for workflows, drop-down menus, form, and fields.

Features available at a higher price: Advanced versions of eWay-CRM offer advanced customizations and premium customer support.

8. Freshsales

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.7

Functionality rating:

4.1

Device Compatibility:

Screenshot:

<p> </p>

 

Freshsales is customer relationship management software that offers contact management, deal management, custom sales activities, sale sequencing, territory management, email templates, activity timelines, chat campaigns, CPQ management, and sales pipeline management.

Starting price: Starts at $13.5 per user, per month with monthly and annual billing options.

Features available at a higher price: Advanced versions of Freshsales offer features such as auto profile enrichment, activity dashboard, product catalog, Slack collaboration, sales sequences, conference calling, canned responses, and forecasting insights.

9. HubSpot CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.3

Functionality rating:

4.3

Device Compatibility:

Screenshot:

<p> </p>

 

Hubspot CRM is a cloud-based CRM platform which offers tools for marketing, sales, content management, and customer service.

Starting price: Starts at $50 per month; a yearly payment option is also available.

Features available at a higher price: Advanced version offers features such as advanced reporting, team management, and Salesforce custom object sync.

10. Insightly

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.5

Functionality rating:

3.8

Device Compatibility:

Screenshot:

<p> </p>

 

Insightly is a CRM solution and offers features such as workflow automation, lead routing, custom views, real-time dashboards, and data visualization.

Starting price: Starts at $29 per user, per month with both monthly and annual payment options.

Features available at a higher price: Advanced versions of Insightly offer features such as organization management, automatic call analysis and reporting, customized support and services plan.

11. Keap

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.0

Functionality rating:

3.4

Device Compatibility:

Screenshot:

Keap is a CRM solution that offers features such as campaign automation, sales and marketing automation, sales pipeline management, appointment tracking, and email marketing

Starting price: Starts at $79 per user, per month with monthly and annual payment options. This includes up to 500 contacts.

Features available at a higher price: Advanced versions of Keap offer features such as advanced analytics, lead scoring, and checkout forms.

12. Less Annoying CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

5.0

Functionality rating:

4.6

Device Compatibility:

Screenshot:

<p> </p>

 

Less Annoying CRM software offers features such as leads management, contact management, notes management, calendar management, and a web app.

Starting price: Starts at $15 per user, per month with monthly and annual payment options.

Features available at a higher price: All features of Less Annoying CRM are included for every user.

13. LionDesk

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.8

Functionality rating:

3.7

Device Compatibility:

Screenshot:

<p> </p>

 

LionDesk is project management software that offers features for agents and brokers or teams to manage client communications, manage transactions, generate leads, advertise listings, organize contacts, set task reminders, and schedule emails.

Starting price: Starts at $21 per use,r per month and includes monthly and annual payment options.

Features available at a higher price: Advanced versions of LionDesk offer features such as video texting, white label email domain, multiple transaction management, valet contact import, and custom numbers for texting.

14. Nimble

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.2

Functionality rating:

4.3

Device Compatibility:

Screenshot:

<p> </p>

 

Nimble is a customer relationship management tool that offers features such as contact management, campaign management, sales forecasting, activity tracking, and email tracking.

Starting price: Starts at $25 per user, per month with monthly and annual billing options.

Features available at a higher price: All features of Nimble are included for every user.

15. noCRM.io

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.4

Functionality rating:

4.2

Device Compatibility:

Screenshot:

<p> </p>

 

noCRM.io is a lead management solution that allows teams to manage prospects and convert them into leads. It offers features such as lead capturing, custom sales pipeline, email integration, custom sales goals, and reporting and statistical analysis.

Starting price: Starts at $10 per user, per month for a maximum of 3 users; monthly and annual billing options are available.

Features available at a higher price: Advanced versions of noCRM.io offer features such as sales activity tracking, sales forecasting, Zapier automation, sales goal tracking, and advanced privacy and security settings.

16. Odoo

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.6

Functionality rating:

4.0

Device Compatibility:

Screenshot:

Odoo is an all-in-one open source CRM and enterprise resource planning (ERP) software that offers a variety of apps for functions such as finance, sales, website building, inventory, marketing, HR, productivity, and services.

Starting price: The CRM app starts at $24 per user, per month and monthly and annual billing options are available.

Features available at a higher price: Other apps are available such as accounting, invoicing, inventory management, point of sale, and recruitment.

17. Pipedrive

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.1

Functionality rating:

4.1

Device Compatibility:

Screenshot:

<p> </p>

 

Pipedrive is CRM software that offers features such as lead and deal management, communication tracking, meeting scheduler, workflow automation, visual dashboards, team management, and more.

Starting price: Starts at $12.50 per user, per month, with monthly and annual billing options.

Features available at a higher price: Advanced versions of Pipedrive offer features such as security alerts, phone support, onboarding support, and forecast reports.

18. Pipeliner CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.6

Functionality rating:

4.7

Device Compatibility:

Screenshot:

<p> </p>

 

Pipeliner CRM is project management software that allows users to perform functions such as data management, account relationship mapping, mass email tracking, email personalisation, task management, opportunity and lead management, and document management.

Starting price: Starts at $65 per user, per month, with monthly and annual billing options.

Features available at a higher price: Advanced versions of Pipeliner CRM are designed for large teams and enterprises with features such as account management and process and workflow management.

19. Really Simple Systems CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.7

Functionality rating:

4.5

Device Compatibility:

Screenshot:

<p> </p>

 

Really Simple Systems CRM is designed for growing teams and offers contact management, pipeline management, email integration, lead management, email marketing, marketing automation, calendar management, and reporting.

Starting price: Starts at $14 per user, per month when billed annually. Unlimited contacts are included.

Features available at a higher price: Advanced versions of Really Simple Systems CRM offer features such as custom dashboard, web forms, custom report, case management, SSO, VoIP telephony, user level security, and account manager.

20. Salesforce Sales Cloud

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.1

Functionality rating:

4.4

Device Compatibility:

Screenshot:

Salesforce Sales Cloud is a cloud-based CRM solution that offers features such as calendar, contact management, campaign management, lead management, and collaboration tools.

Starting price: Starts at $25 per user, per month with monthly and annual billing options.

Features available at a higher price: Advanced versions of Salesforce Sales Cloud offer features such as sales insights, sales forecasting , and a forecasting app.

21. Teamwork CRM

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.4

Functionality rating:

4.1

Device Compatibility:

Screenshot:

<p> </p>

 

Teamwork CRM is an all-in-one CRM platform designed for teams and client work. The software offers features such as project management, task management, milestones, communication, time tracking, deal auto-prioritization, sales reporting, contact management, pipeline board views, leads and opportunities reports, and customizable pipeline stages.

Starting price: Starts at $20 per user, per month with monthly and annual billing options.

Features available at a higher price: Advanced versions of Teamwork CRM offer features such as contact scoring, multiple pipelines, unlimited user support, multiple schedulers, dedicated IP address, website tracker, sales estimates, and QuickBooks integration.

22. VipeCloud

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.8

Functionality rating:

4.7

Device Compatibility:

Screenshot:

<p> </p>

 

VipeCloud is a sales CRM software that offers reporting, social posting, email marketing, customer management, communication management, and contact scoring.

Starting price: Starts at $7 per user, per month for a minimum of 3 users; this includes unlimited sheets, reports, and dashboards. Monthly and annual billing options are available.

Features available at a higher price: Advanced versions of VipeCloud offer features such as secure request management, enterprise-class governance, intelligent workflows, data and application logs, custom branding, document builder, proofing, unlimited automations, chargeback reports, and eLearning.

23. Vtiger CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.4

Functionality rating:

4.1

Device Compatibility:

Screenshot:

<p> </p>

 

Vtiger CRM is cloud-based customer relationship management software that offers a variety of tools for functions such as marketing, help desk management, sales automation and enablement, analytics, productivity management, communication, and collaboration.

Starting price: Vtiger CRM offers professional packages at $30 per user, per month, billed annually; Monthly as well as annual billing options are available.

Features available at a higher price: Advanced versions include features such as internal ticketing and desk management.

24. Zoho CRM

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.3

Functionality rating:

4.3

Device Compatibility:

Screenshot:

<p> </p>

 

Zoho CRM provides 360-degree customer relationship lifecycle management solutions. It offers features including lead management, sales forecasting, custom reporting, and marketing automation

Starting price: Starts at $17 per user, per month with both monthly and annual billing options.

Features available at a higher price: Advanced versions offer features such as AI-powered predictive analytics such as workflow and assignment suggestions, auto-responders, customer segmentation, and advanced developer tools.


Methodology

Products evaluated were taken from the Capterra 2021 CRM Shortlist Report. The pricing included in the above table is the pricing for the base plan of the product found on vendor websites on December 20, 2021. This data may have changed since publication and may not reflect current conditions. For further information on pricing for a particular product, please see the vendor's website.

If you want to explore more CRM tools, please visit our CRM product category page

The pricing report highlights most reviewed products based on value-for-money and functionality ratings from end users. This data may have changed since publication and may not reflect current conditions.

Product research for this article was conducted by Priyadarshan Patel


Looking for Customer Relationship Management software? Check out Capterra's list of the best Customer Relationship Management software solutions.

About the Author

Himanshi Arora

Himanshi Arora

Market Research Specialist @ Capterra, likes sharing insights and helping small to midsize businesses with market and product knowledge. M.B.A in Marketing and B-tech in Computer Science. Based in New Delhi. I love long drives, wandering in parks, and checking out the latest fashion vlogs.

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