14 Compelling Customer Reviews Stats You Need to Know in 2016

Share This Article

0 0 0 0 0 0

Capterra Affiliate Linking Policy

Capterra’s blogs aim to be useful to small business software buyers. Capterra participates in vendor affiliate, referral, and pay-per-click programs where available. This means after a content piece is written by our researchers, our affiliate manager converts existing mentions of vendors into affiliate links where possible and adds PPC links where appropriate. When readers click on those links, sometimes we make a small commission and when they make purchases, sometimes we earn an affiliate fee. That said, we do not accept free products or services from vendors in exchange for mentioning them on the site.

No Capterra blogs or blog posts are sponsored by vendors; further, our writers independently choose which vendors to cover and what to write about them. In fact, most of our writers are unaware of Capterra’s affiliate relationships.

If you have any questions about Capterra’s affiliate policy, including our impartiality or how to get your affiliate links on our editorial content, please email cathy@capterra.com.

I’ve written quite a few blog posts about the importance of software user reviews and why every vendor must have them for their software products. I could write hundreds of posts and thousands of words on the topic, but nothing is more convincing than seeing the hard numbers.  

reviews stats 2016

To help you make the case, I’ve curated this list of customer reviews stats from various online sources and research to best present the importance of collecting customer reviews to the rest of your team.

1. 88% of consumers say that they trust online reviews as much as personal recommendations. (Source: BrightLocal) >> Tweet this!

2. 70% of consumers say business service reviews (recruiting services, agencies) are as or more important than reviews of personal services (home contractors, babysitters). (Source: Capterra) >> Tweet this!  

3. Customers spend 31% more with a business that has “excellent” reviews. (Source: Invesp) >> Tweet this!

4. Buyers consult reviews early in the search, with 68% reading reviews as they build their shortlist. (Source: Software Advice) >> Tweet this!


5. 40% of buyers form an opinion of a business after reading just 1-3 reviews. (Source: BrightLocal) >> Tweet this!

6. 97% of B2B buyers said that user generated content, like user reviews, is more credible than other types of content. (Source: Thismoment) >> Tweet this!

7. 52% of buyers say they trust a product more if they have a few negative reviews of their product. (Source: Capterra) >> Tweet this!


8. Reviews can have an impact of up to 10% on a business’s search rankings. (Source: Webrepublic) >> Tweet this!  

9. 78% of buyers who read reviews were satisfied with their final purchase. (Source: Software Advice) >> Tweet this!

10. 44% of consumers say a review must be written within one month to be considered relevant. (Source: BrightLocal) >> Tweet this!

11. 64% of software buyers want to read at least 6 reviews before making a purchase decision. (Source: Capterra) >> Tweet this!

12. 89% of users will make a purchase within one week of reading reviews. (Source: ReachLocal) >> Tweet this!


13. 72% of buyers will take action only after reading a positive review. (Source: BrightLocal) >> Tweet this!  

14. Software companies with reviews on Capterra get 22% more traffic to their website and 79% more leads than vendors without reviews. (Source: Capterra) >> Tweet this!

What are your thoughts on these customer reviews stats? How does your team treat customer reviews?

Share This Article

About the Author

Caroline Malamut

Follow on

Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.


[…] experts say roughly 88 percent of shoppers make buying decisions based on the reviews of others. Reviews are powerful. But are consumers […]

[…] 88% of consumers say that they trust online reviews as much as personal recommendations’. The more that people can trust being able to make a purchase on your website, the more likely they are to go from the billing information form to the confirmation page. More purchases aren’t just good for business, but their great for ranking. […]

[…] “Retailers have trouble bringing reviews into stores. Because consumer needs are changing (an estimated 88% of consumers consult reviews before buying these days), retailers also need to change. Retailers can give consumers indispensable information that only […]

Reviews definitely do impact SERPS, but to a small degree. However they are great at influencing purchasing decisions.

Comment on this article:

Your privacy is important to us. Check out our Privacy Policy.