Top 4 Free Data Visualization Tools to Grow Your Business

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A free data-visualization tool can mean the difference between quickly understanding the health of your company or slogging through information.

Header illustration of a computer monitor with a free banner in the corner

Data visualization shouldn’t just present bare data, it should tell a story to the reader that makes the data easier to understand.

Gartner analyst Martin Kihn puts it well:

“Static data—statistics alone—will persuade few. The visualization must communicate a situation that is having an impact and warrants a thoughtful decision. The visualization has to show some kind of movement. Something needs to happen. In short, the visualization needs to tell a story (full content available to Gartner clients). “

Data visualization software can help you tell your story. Let’s take a look at four top-rated tools in Capterra’s data visualization software directory. What does “top-rated” mean? Each of the five tools below (presented alphabetically) have an above-average overall user rating compared to other products in the same category. Read more about our methodology here.

This article looks at four highly rated free data visualization software options. See the full list of free data visualization software solutions here.

the top 4 free data visualization tools

4 Best Free Data-Visualization Tools

1. Cluvio

Are you a savvy data handler who wants to create fancy visualizations using a tool that lets you run SQL queries against your database? Cluvio might just be the free heavy-hitter you’re looking for. The Germany-based company was founded in 2016 and offers users beautiful, interactive dashboards.



Cluvio has higher-than-average ratings for ease of use and value for the money. Users also reported a higher likelihood of recommending this software to others. Users wish Cluvio had more functionality, but note that the options they currently have are excellent.

Cost to upgrade

$279 per month (includes, among other offerings, 50 dashboards, 2 users, and 20 SQL alerts)

Highly rated by

COOs, lead data scientists, and individuals who work in the higher education, food and beverage, and financial services industries.

a screeshot of Cluvio

Cluvio’s data visualization and dashboard interface (Source)

2. Google Charts

Does Google need an introduction? This powerhouse of free tools lets users create and manage data presentations in new and exciting ways, all without spending a dime. If you get lost, though, you’re on your own in Google’s Forums and GitHub for help. Google Charts does some great things with pie charts and pictographs, as well as animation.



Google Charts ranked highest for the value for the money among evaluated data visualization tools, mainly because it’s always free. Reviewers say that the product’s customer support is lacking, and wish it had more functionality.

Cost to upgrade

N/A, free forever

Highly rated by

Software engineers, web developers, and individuals working in the education management and research industries.

Google Charts video walk-through (Source)

3. Infogram

If you’re trying to present data-driven content from a marketing standpoint or for projects that have fast turnaround times, Latvia-based Infogram boasts an easy tool with fast publishing capabilities.



Infogram scores highly among reviewers for ease of use and customer support. Overall, this product’s users are very likely to recommend it to others. Overall, Infogram scores lower than average for functionality.

Cost to upgrade

$19 per user, per month (includes live data, up to 100 published projects, downloads, and printing)

Highly rated by

This tool was rated highly by Managers and Software Engineers, as well as members of the Non-Profit and Cosmetics industries.

a screeshot of CluvioInfogram’s data visualization interface (Source)

4. Visme

Want stellar flowcharts or diagrams? Visme can help you polish the edges on your data visualizations so they’re all “present and correct,” as the British say. With this tool, users can create interactive data dashboards and ensure formatting meets their branding guidelines.



Visme was rated higher than average for value for money, and relatively high for customer support. Visme received low scores for functionality from reviewers, and slightly low scores for ease of use (an indicator that it might not be best-suited for data visualization beginners).

Cost to upgrade

$14 per user, per month for the basic package (includes up to 15 projects and white-labeled projects); $25 for businesses

Highly rated by

Directors of marketing, consultants, and individuals in the media production and education management industries.

Visme’s data visualization editing interface (Source)

More free data visualizations?

Did we miss any free data visualization tools? Let us know in the comments below!

It’s worth noting that this time around, no open source products met our methodology. If you’re fond of any open source solutions that you think we should evaluate in our next update, we’d love to hear about them.


This article was updated in October 2019. Products considered for this article had to:

  • Offer a free, stand-alone version of the software (not a trial version of the software where you must purchase a product after a limited amount of time).

Software that met the market definition also needed a minimum of 10 user-submitted reviews published between May 31, 2018, and Sept. 15, 2019, and have an above-average overall user rating compared to other products in the category.

“Top” free tools had a minimum overall rating of 4.5/5 stars from reviewers on Capterra at the time of publication.

The content in this piece that provides opinions and points of view expressed by users does not represent the views of Capterra.

The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

Looking for Business Intelligence software? Check out Capterra's list of the best Business Intelligence software solutions.

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About the Author


Tirena Dingeldein

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Tirena Dingeldein is a former Lead Emerging Technology and Business Trends Analyst for Capterra.



Want to add one more useful tool for data visualization and analysis. Take a look at WebDataRocks free web reporting tool. It’s simple tool that allows to create interactive report in real-time. You can see demo:


Nice up-to-date list. May I suggest another free chart editor for non-programmers – ?


These Tools looks Amazing

[…] with the release of  ArcGIS GeoAnalytics Server and there are also a bunch of well documented free open source data visualization software packages available which several of the start-ups in metro NYC are using.   Increasingly the data […]


Great list! Some of these I’d never heard of before and will have to check out.

I’d also like to also submit 2 of my efforts for consideration.


Is this something i really could do with filament
and a 3D IMAGES printer?

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