Contact management software helps store customer information and track interactions with ease.
If you are a sales manager, chances are you’re overwhelmed by the amount of contact information stored on your device. If you find it hard to turn prospects into leads and are not able to keep track of customer interaction, it’s time that you consider investing in contact management software.
Contact management software can help you store the contact information of customers and prospects and track all your interactions with them. If you’re from a small business or on a tight budget, there are free contact management tools that you can consider.
To help you make the right decision, we’ve compiled a list of the four best free contact management software (listed alphabetically) based on user reviews and ratings. (Read how we selected these products.)

Bitrix24: Integrates all social media customer interaction in one platform
Bitrix24 is a contact center that lets you track all your customer interactions and collect actionable marketing data. It connects all your mailboxes, lets your run SMS campaigns, and make voice calls to customers.
This tool comes with a live chat widget that you can embed in your website to provide instant support to your visitors and improve customer service. You can set rules to transfer chats among team members, rate the conversations, and create canned replies for times when the customer support team is unavailable.
Bitrix24 acts as a central hub for all your social media channels as you can connect your Instagram, Meta, WhatsApp, and other social media profiles to this tool. It lets you monitor customer activity, reply to their messages, and measure customer data such as average response time and customer satisfaction.
Bitrix24 offers support via FAQs, how-to videos, training courses, and documentation. It has mobile applications for iOS and Android devices.
Key Features:
- Account management
- Activity dashboard
- Activity tracking
- Agenda management
- API
- Appointment management
$39 for 5 users per month (billed annually)
EngageBay: Helps import customer contact information from multiple formats
EngageBay is a contact management software solution that lets you manage contacts, deals, and tasks. It is a cross-channel communication platform allowing you to connect with customers on various channels, including email and social media.
This customer relationship management (CRM) software gives you real-time updates on your contacts by tracking their activities and behavioral pattern, enabling you to get in touch with high-potential prospects. You can integrate this tool with Office 365, Google, and a host of other platforms to import all the contact data onto a single platform. You can also import contacts from a CSV file.
EngageBay gives you access to customer profiles on a single page, including their contact details, interactions over time, response rate, and call notes. This allows your salesperson to quickly view a customer’s complete details, enabling them to provide better customer service and build stronger customer relations.
EngageBay offers support via articles, guides, product videos, and FAQs. It has mobile applications for iOS and Android.
Key Features:
- Account alerts
- Account management
- Appointment management
- Audience targeting
- Auto-responders
- Automatic call distribution
$13.49 per user per month (billed annually)
Freshsales: Helps identify prospects with AI-based contact scoring
Freshsales is a CRM software with contact management features. It lets you track contacts’ communication and unify data. It provides a chronological view of customers’ engagement and interactions such as their website activity and emails.
With Freshsales auto-profile enrichment feature, you can automatically feed prospects’ data into the system with their socially and publicly listed information. This contact manager also has a territory management feature that lets you manage sales teams across geographies by letting you group teams based on geography, deal size, etc., and assign leads to the right salesperson.
You can prioritize prospects with the help of AI-based lead scoring. It identifies high-potential prospects based on their activities and engagement, prompting you to send personalized outreach emails and help you improve customer relations.
Freshsales CRM software offers support via articles, FAQs, and a question-answer forum, and their team is reachable by opening a support ticket. It has mobile applications for iOS and Android devices.
Key Features:
- Activity dashboard
- Audience targeting
- Calendar management
- Call list management
- Call logging
- Call recording
$15 per user per month (billed monthly)
Really Simple Systems CRM: Features VoIP integration for a quick match between incoming calls and CRM records
Really Simple Systems CRM is a small business customer relationship management software with contact management functionalities that let you find and track contacts and customer interactions, including emails, calls, notes, and documents. It also lets you set tasks to follow up and share with the team.
This CRM tool offers two-way email integration, meaning that you can capture emails to and from your customers. It also has a data analysis feature that gives insight into customers’ and prospects’ activities by analyzing their buying behavior, interests, and interactions.
The Voice-over-IP (VoIP) telephony integration of this contact management tool automatically matches the incoming calls with the CRM records. It helps to immediately display the appropriate account and its history to the call operator making the interaction efficient.
Really Simple Systems CRM offers support through video tutorials and a support hub that provides step-by-step guides. Their support team is reachable via call and email.
Key Features:
- Activity dashboard
- Customizable reports
- Email marketing
- Email templates
- Interaction tracking
- Marketing automation
$14 per user per month (billed annually)
How to choose the right free contact management software
Choosing free contact management software can be tricky when you don’t know what to look for. Keep these points in mind while evaluating software options:
- Assess your current communication methods: Evaluate your current methods of communicating with customers and identify areas of improvement. Additionally, also consider your customer’s preferred way of communication. Once you have this data, you can look for an ideal contact management solution that helps you improve your communication methods.
- Look for prospect identification methods: A good contact management tool tracks customers’ behavior and their interaction with the business. Based on the collected data, it identifies potential prospects and helps you generate more deals. Therefore, look for software that includes such features and helps your business grow.
- Check the capability to import contacts: If your contacts are scattered on emails, spreadsheets, business cards, etc., then you need to look for a tool that can integrate with various platforms such as Google and Office 365 and import all the contact information to one database. This will make it easier for you to retrieve information at any point in time.
Common questions to ask while selecting free contact management software
Choosing the best contact management software isn’t easy but asking the right questions can help. Here are some key questions to ask software vendors before finalizing your decision:
What type of support services are offered?
Post-installation, there may come a point when you need technical assistance. The software may not work as it is supposed to or there may be bugs that you cannot fix yourself. Therefore, ask vendors about the types of support services available. Understand the whole process of reaching out to the support staff and the timeline of getting an issue resolved.
What security features does your software have?
You cannot risk losing or compromising the contact information of your customers and clients. You will need password protection, encryption, or the ability to change or completely revoke user access. Therefore, ask your vendor whether or not their solution offers these security options in their free contact management software.
Can the software integrate with your current system?
Contact management software connects multiple systems, including social media, email, and reporting. Therefore, the best contact management tool for you will be the one that integrates with your existing programs and platforms. Ask your vendor whether their solution is compatible with your current systems.
How did we choose these products? We didn’t—you did
To find your ideal software match, you need information you can trust—so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people such as you.
In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.
At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.
To be considered for this list, products had to:
- Have at least 20 unique product reviews published on Capterra within the past two years, with an average rating of 3.0 or higher (as of April 20, 2022). We selected the four products with the highest ratings to feature in this article.
- Offer a free, stand-alone version of the software (not a trial version of the software where you must purchase a product after a limited amount of time).
- Meet our contact management software market definition: “Contact management software provides powerful tools that enable storage, tracking, and management of contact information throughout an organization.”
The “best functionality” tool is identified based on the highest user ratings for functionality that a vendor received based on publicly available reviews (as of April 20, 2022).
Disclaimer: We conducted this analysis based on reviews and ratings data as of April 20, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.
Product research for this article was conducted by Himanshi Arora.
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