Sales & Marketing Tech

6 Free Hootsuite Alternatives

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Six free Hootsuite alternatives that help social media managers in managing social media accounts.

Are you a social media manager who uses Hootsuite as a social media marketing and management tool to manage multiple social network channels?

Well, for years, social media executives such as yourself have used the tool to schedule social media posts, monitor audience engagement, share information with customers and understand the effectiveness of their business’s social media strategy.

Despite having been a popular social media tool for years, Hootsuite’s pricing remains a concern for many users. Thankfully, there are quite a few products in the social media marketing and management category that offer free versions to users.

We asked users about certain Hootsuite alternatives they considered opting for when purchasing a social media marketing solution for their organization. Here are the six best alternatives they identified. Our list (presented alphabetically) can provide a starting point for your search.

/see the full list of hootsuite alternatives.
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Top 6 free Hootsuite alternatives
1

Buffer

Buffer is an online social media tool that allows users to customize posts for several social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. The software also enables users to automatically publish posts at predetermined times, share content, and analyze the weekly or monthly performance of social media campaigns.

The social media solution allows you to identify unanswered comments on your social media post and highlight the most important ones. It also helps determine negative comments and those with a question by leveraging machine learning.

You can use the tool to create a professional social media report that highlights the overall performance of your social media channels, top and recent posts, metrics breakdown, and audience insights.

View Profile

Key Features:

  • Automated publishing
  • Campaign management
  • Collaboration tools
  • Content management
  • Multi-Account management
  • Post scheduling
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Posting schedule in Buffer (</span><a href="https://www.capterra.com/p/143492/Buffer/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

Posting schedule in Buffer (Source)

Here’s how Buffer compares to Hootsuite

Both Buffer and Hootsuite allow small and midsize businesses to manage their social media presence via a single interface. However, Hootsuite, with its extensive range of features, is a pricier option of the two. Moreover, it has a slightly complicated user interface as compared to Buffer, which offers an easy-to-use and attractive dashboard that allows you to easily manage scheduled posts.

Platforms supported: Both Buffer and Hootsuite are web-based tools having a mobile app for Android and iOS devices.

Typical customers: Both the tools can be used by freelancers, small businesses, and mid-large enterprises.

Customer support: Unlike Hootsuite, which provides phone, email, and chat support to users, Buffer provides only chat and email support.

Pricing: As opposed to Hootsuite, Buffer offers a free account to users. The starting price of Hootsuite is $49 per month (up to 10 social accounts), whereas the pricing for Buffer starts at $5 per month per social channel.

2

Later

Later is a social media management platform with a drag-and-drop calendar tool that allows users to schedule posts and preview them to check how exactly they will look post upload. The platform allows you to add finishing touches to your posts and add captions and hashtags before scheduling them to a specific date or timeslot.

As a Later user, you can organize all your photos and videos at a central location, referred to as the media library. The tool allows you to import media from various sources, such as Dropbox and Google Drive.

While Later allows you to post across several social media channels, Instagram remains the major focal point. You can use the platform to add labels to Instagram content so that they can be located and filtered easily. Later analyzes your top-performing posts from recent months and suggests you the best time to post stories for maximum engagement.

View Profile

Key Features:

  • Automated publishing
  • Content management
  • Multi-Account management
  • Post scheduling
  • Reporting/Analytics
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Analytics overview in Later (</span><a href="https://www.capterra.com/p/152254/Later/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

Analytics overview in Later (Source)

Here’s how Later compares to Hootsuite

Both Later and Hootsuite offer the primary functions of content planning and scheduling. However, Later is easier to use compared to Hootsuite. The tool features a user-friendly dashboard, which makes it easy to navigate between features. On the flip side, this social media platform offers limited features under its free plan. Compared to Later, Hootsuite offers a robust scheduling feature with the facility to collaborate on campaigns.

Platforms supported: Both Later and Hootsuite are web-based and have a mobile app for Android and iOS devices.

Typical customers: Both Later and Hootsuite have been designed to be used by freelancers and businesses of all sizes.

Customer support: Unlike Hootsuite, which provides phone, email, and chat support, Later offers chat and email support to users.

Pricing: Unlike Hootsuite, Later offers a free account to users. The starting price of Hootsuite is $49 per month (up to 10 social accounts), whereas the pricing for Later starts at $8 per month, which includes 30 posts per social profile.

3

OneUp

OneUp is a social media scheduling tool that allows you to schedule and automatically repeat specific social media posts after the desired interval, say, for instance, days or weeks. The platform provides Canva integration so that users can create and share images directly from Canva’s dashboard instead of saving them to a device first.

OneUp is compatible with several social media platforms, such as Facebook, Twitter, and Pinterest. It also supports Google My Business and enables users to add images, links, and even Call-To-Action (CTA) buttons to their Google My Business posts.

The social media software allows you to schedule bulk posts via a CSV file from your computer, Google Drive or Dropbox. The platform also provides a chrome extension for easy image scheduling.

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Key Features:

  • Automated publishing
  • Collaboration tools
  • Content management
  • Customer engagement
  • Post scheduling
  • Social media monitoring
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Auto-repeat feature in OneUp (</span><a href="https://www.capterra.com/p/179588/OneUp/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

Auto-repeat feature in OneUp (Source)

Here’s how OneUp compares to Hootsuite

Both OneUp and Hootsuite allow users to schedule posts. However, Hootsuite does not allow you to set them to repeat. Moreover, Hootsuite does not allow users to schedule Google My Business posts. However, if you look at the list of features, Hootsuite provides some unique features, such as post recycling, post preview, and social inbox.

Platforms supported: Both the platforms are web-based and have a mobile app for Android and iOS devices.

Typical customers: Both OneUp and Hootsuite are meant for small, medium, and large enterprises.

Customer support: Unlike Hootsuite, OneUp does not provide phone support. It offers only email and chat support to users.

Pricing: Unlike Hootsuite, OneUp offers a free version to users. The starting price of Hootsuite is $49 per month (up to 10 social accounts), whereas the pricing for OneUp starts at $9 per month for sole proprietors.

4

Publer

Publer is an online tool that enables businesses to manage content on all major social networking channels, such as Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Twitter. The software allows you to insert your frequently used hashtags or website URLs in your posts, add up to 10 email signatures per social media account, and insert watermarks to images for copyright protection.

As a Publer user, you can add emojis, GIFs, and even videos up to 1GB in size to your posts. The platform features an in-built hashtags suggestion tool that provides you with suggested hashtags that best match your post.

The social media solution not only allows you to reshare your posts but also add delays in between the original message and the re-shares. The tool also features an auto-delete feature that allows you to delete a post automatically after a pre-determined time.

View Profile

Key Features:

  • Automated publishing
  • Campaign management
  • Collaboration tools
  • Content management
  • For small businesses
  • Multi-Account management
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Creating and scheduling posts in Publer (</span><a href="https://www.capterra.com/p/177145/Publer/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

Creating and scheduling posts in Publer (Source)

Here’s how Publer compares to Hootsuite

Both Publer and Hootsuite are popular web-based tools, offering features such as multi-account management and automated publishing. While Publer offers certain unique features, such as watermark and signature support, Hootsuite is better in terms of integrations and customer support.

Platforms supported: Both Publer and Hootsuite are online tools. Unlike Hootsuite, Publer does not have a mobile app for Android or iOS devices.

Typical customers: Both Publer and Hootsuite are meant for businesses of all sizes. However, Publer is best suited for up to 200 users. Hootsuite, on the other hand, can support over 1,000 users.

Customer support: Unlike Hootsuite, Publer does not provide phone support. It offers only email and chat support to users.

Pricing: Unlike Hootsuite, Publer offers a free version to users. The starting price of Hootsuite is $49 per month (up to 10 social accounts), whereas the pricing for Publer starts at $10 per month (up to 5 social accounts). 

5

TweetDeck

TweetDeck is an online Twitter tool that allows users to manage multiple Twitter accounts and track engagement in real time. The tool also enables you to keep a tab on the latest trends and hashtags.

As a social media manager, you can use TweetDeck to jump between accounts without the need to sign in and out, organize your tweets according to topics such as events or interests, and filter your searches based on keyword, date, or time.

TweetDeck allows users to mute tweets and even accounts across the entire application. It also allows you to schedule posts at a later date or time. The platform highlights the social media profile icon from which you are posting.

View Profile

Key Features:

  • Automated publishing
  • Multi-Account management
  • Post scheduling
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">User interface overview in TweetDeck (</span><a href="https://www.capterra.com/p/144330/TweetDeck/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

User interface overview in TweetDeck (Source)

Here’s how TweetDeck compares to Hootsuite

Both TweetDeck and Hootsuite are popular social media management tools. While the two might sound relatively similar, there are some key differences between the two. For instance, Hootsuite allows you to manage multiple social media accounts, whereas TweetDeck is only meant for the management of Twitter accounts. The next major difference lies in the pricing. While TweetDeck is 100 percent free, Hootsuite offers both, a free and a paid version.

Platforms supported: Both TweetDeck and Hootsuite are web-based tools with a mobile app for Android and iOS devices.

Typical customers: Both TweetDeck and Hootsuite are meant for freelancers and businesses of all sizes.

Customer support: Unlike Hootsuite which provides phone, email, and chat support to users, TweetDeck provides only chat support.

Pricing: Unlike Hootsuite, TweetDeck offers a free version to users. The starting price of Hootsuite is $49 per month (up to 10 social accounts), whereas TweetDeck is free.

6

Zoho Social

Zoho Social is a cloud-based social media management tool that allows marketers to manage multiple social media accounts, create a posting schedule, and understand the pulse of the market via custom reports that can be shared with the team. The software features a real-time monitoring dashboard that enables users to track and manage conversations.

As a Zoho Social user, you can have discussions with your team via chat, audio, and video calls. You can also tag your team members in specific discussion threads and assign roles to them.

In addition to scheduling and collaboration, the tool allows you to monitor important keywords, product reviews, and discover industry trends. It also provides you with an insight into how often people have engaged with your posts and a snapshot of their social media profile.

View Profile

Key Features:

  • Automated publishing
  • Brand tracking
  • Collaboration tools
  • Contact management
  • Content management
  • Conversion tracking
Trial/Free Version:
Free Trial
Free Version
Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Engagement overview in Zoho Social (</span><a href="https://www.capterra.com/p/159351/Zoho-Social/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

Engagement overview in Zoho Social (Source)

Here’s how Zoho Social compares to Hootsuite

Both Zoho Social and Hootsuite are popular solutions that enable marketers to manage multiple social media accounts, including Facebook, Twitter, and Instagram. The only difference is Zoho Social doesn’t support certain platforms such as Pinterest, Snapchat, and TikTok. While both tools provide for bulk scheduling of posts, Zoho Social’s bulk-scheduling feature limits the user to 350 posts at a time.

Platforms supported: Both tools are web-based and have a mobile app for Android and iOS devices.

Typical customers: Both Zoho Social and Hootsuite can be used by a freelancer or small business and even a mid-large enterprise.

Customer support: Unlike Hootsuite, which provides phone, email, and chat support to users, Zoho Social provides only chat and email support.

Pricing: Unlike Hootsuite, Zoho Social offers a free version to users. The starting price of Hootsuite is $49 per month (up to 10 social accounts), whereas the pricing for Zoho Social starts at $10 per month.

Assess all options when looking for the best free Hootsuite alternative

Being an expensive option, Hootsuite might not be the best cut for you. However, there are plenty of other social media management tools that can be looked out for as a suitable yet free Hootsuite alternative.

For instance, if you only need to manage Twitter accounts, you might not want a product with a complete social media management package. In such a case, TweetDeck may be the best Hootsuite alternative for you. Similarly, if you are an Instagram brand with multiple IG business accounts, you can consider Later for your social media management needs. The tool not only allows you to schedule Instagram posts and view feed previews but also provides you with advanced analytics to track the performance of your posts. It also suggests trending hashtags for different topics and the best time to post.

If you want to focus more on the social media content creation side of things, Buffer can be a good choice for you. The tool allows you to visually plan your social media campaigns and provides insights for measuring engagement. Similarly, if you are focusing more on ease of use and setup, you might want to try Zoho Social, which is also an affordable alternative to Hootsuite.

Lastly, if you require advanced features to support your social media needs, you may want to consider Publer as a suitable Hootsuite alternative. The platform offers some unique customizations such as URL shorteners, shortcodes, and signatures for individual accounts.


How did we choose these products? We didn’t—you did

At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

Products featured in this article were identified in user reviews as other products considered at the same time as Hootsuite. In this article, we highlighted the products with the highest number of other products considered mentions.

To be included in this list, alternative products had to provide the following social media management features: content management, social media monitoring, multi-account management.

Disclaimer: We conducted this analysis based on reviews and ratings data as of Feb. 1, 2022. In order to present the most up-to-date information, the product cards below show real-time ratings. Please note that this means the ratings’ value in the product card may not reflect the value of the ratings at the time of analysis.

Product research for this article was contributed by Himanshi Arora.


Looking for Social Media Monitoring software? Check out Capterra's list of the best Social Media Monitoring software solutions.

About the Author

Shephalii Kapoor

Shephalii Kapoor

Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Gartner, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading.

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Comments

Comment by Altynai Alamanova on

Hi! I love Buffer and have been using it for ages before I came around to Sociality.io. It is a great startup that took a special place in the package of tools I use.

It is cheaper, enables you to do competitor analysis, detailed reports and monitors entire web looking for keywords. Sociality.io is all-in-one social management platform you should check out!

Comment by James Thomas on

Hi ! very informative post ,Thanks for sharing this post , i have learn a lot from this article

Comment by Jeswanth on

Those looks be a Pretty good collection of social media alternatives, some of them looks expensive but are resulted oriented one I guess

Comment by Bastian Rappl on

Hi, Cathy,

Thanks for your list. Interesting approach to highlight the competitors with their characteristics!
Another tool for social media automation I want to recommend to you is Blog2Social ! In my eyes that tool is also an interesting competitor of hootsuite. The Blog2Social tool offers you the opportunity to share, reshare and schedule your blog posts to 15 different networks (Twitter, Facebook, Instagram, Pinterest- to name a few). There is a trial version available so one can easily test Blog2Social.

Kind Regards,
Bastian

Comment by Ardrian Emily on

Maybe few mentioned in the above list have proved to be complicated and confusing for many laymen. Social Media Management Tools need to be easy-to-access and helpful in managing social media stress. Viralpep (https://www.viralpep.com) is highly recommended on this list.

Comment by John Dijo on

Hello,
Great article.
I would add another one : Farsem.com
Works only on Facebook groups.
But very powerfull, stable and easy to use interface.
There is no limit of time and facebook account which is very flexible.
Great 24/24 support.

Comment by Bharath on

Hey Cathy, Great list! I have used some of these tools. It’s good. I am using Cloohawk now. It’s awesome! I have been using it for almost 6 months. I like it because it’s a suite of multiple growth strategies and it helped me expand my horizons on twitter.

Avatar

Comment by David Santiago on

You should definitely take a look at eClincher. You’ll be surprised with all its features and functionalities. It quickly became my everyday tool 🙂

Great article!

Avatar

Comment by daniel smith on

I’ve been using social pilot for about 6 months. While there are a few things I fond frustrating and that may stop me expanding my use, on the whole, I think it is excellent for the money. I used Hootsuite before, hell I even interviewed with them, but I went with social pilot as I think its easier to use. I have 10 profiles with them and I will expand to manage another load soo.

Comment by Sarah on

Sophia,

I don’t know the depth or purpose of what you’re looking to use a SMM platform for, but I have been doing demos and researching for 2 weeks and Falcon.io, Tracx, Nuvi and a few others all support G+.

Comment by Sophia on

Hello,
thank you for your blog, I’ve read all the posts and many things have changed…
first thing as of October 10, 2017 HOOTSUITE FREE USERS
will have their unlimited posting DOWNSIZED to 30 post
(same post to 2 different platforms count for 2)
Looking for SAME LEVEL alternatives is not easy
Social PILOT Free Plan gives only 10 posts/day max 30 posts
Friends+Me gives a FREE plan but only as A FREE 15 day Trial
Send Social Media minimum is 59 USD/month
Content Studio does not support GOOGLE+
Colour Me Social starts at 500 £
SM SHACK does not support GOOGLE+ (not for now!)

Any other suggestions of a Platform that would support GOOGLE+
for FREE ????

Thank in advance

Comment by Muhammad Azhar on

Great list Cathy! Most of the platforms mentioned are targeting B2B, but if someone is looking for the B2C solution for social media management and content intelligence then have a look at ContentStudio (https://contentstudio.io).

It comes with a wide range of features and also have a free plan available.

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Comment by Leonard D'Souza on

The issue with most of the platforms are that they are most of the time missing out on certain platforms, Hootsuite for example, is really good and easy to use, but, they don’t support social media platforms like Pinterest and Tumblr, which are really great platforms for engagement.

Comment by Lee Patterson on

Thank you for a good number of new platforms to try. Also, thank you for keeping the price at the forefront. As a brand new business the price point is one easy way to quickly rule out a platform and saves me some time.
Also, the Viralheat link isn’t working for me.

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Comment by Clint Pitts on

I’d like to throw out one more option. Quadrant-Two Solutions has the MOST robust platform available. It was created specifically to fill the gaps left by the other alternatives on the market. We’ve even got a few features you won’t find anywhere else. If anyone is interested, please check out http://social.quadrant-two.com

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Comment by Luis Doporto Alejandre on

Any desktop app alternative to use ? Thanks

Comment by Kyrian on

Nice writeup, been looking for a more reliable alternative to hootsuite. I think i will go for buffer free version before i can opt into the paid version

Comment by Richard Kelsey on

Hi!
Does anyone know which one of these (if any) let you target your audience (language, country) before posting? Hootsuite and Buffer haven’t been able to find this.
Thanks!

Comment by Nibha Chaudhuri on

Great post, Jennifer! I love how you’ve put forth each tool (pricing+features). I also like how you’ve included Tweetdeck, it being one of my favorite apps for social media management. Another app you might want to look into is DrumUp-social media management, content discovery and curation. It’s great for finding and scheduling fresh and relevant content from reputable sources onto multiple social media platforms. You can also track content from your favorite blogs by adding their RSS feeds. It also has a content library where you can save the posts you find interesting. It’s not too expensive ($19-$199/month). Check it out here: https://drumup.io/, and please consider adding it to your list (or future lists) if you find it interesting.

Comment by James on

I think I will stick with the hootsuite for now. Though I’ve been experiencing issues with instagram functionality…couldn’t download image….

Comment by Chelsea Stitt on

I just came across this post and I wanted to mention my new favorite social management tool – SMhack. (http://www.smhack.io).

The biggest differentiator SMhack has is it’s new feature that will integrate a Buzzfeed-type feed, within the interface, so you can actually curate content right there on the application. This feature will save so much time (which is why I wanted to work with the company and tell you about it).

SMhack lets you schedule posts for both Facebook and Twitter. Their price is less than others, and they don’t limit you or charge you extra based on how many analytic reports you do/need (like Hootsuite does). The price you see is what you pay…no hidden fees.

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Comment by sonny chatrath on

Do any of these allow posting to facebook, and linkedin groups directly?

Thanks for the article.

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Comment by John De Guzman on

We’re now trying out Buffer and it seems that I like their free version compared to Hootsuite. Will post more after we have used all of the features of Buffer.

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Comment by Brian Penny on

Hootsuite no longer allows posting to Facebook Groups, not even with the paid plans. I wasted money starting an account with them then found that out. I don’t know if any other services are affected.

Also they made it all but impossible to cancel my account and charged my card after I cancelled it. I’m still dealing with them after two weeks trying to get my money back. Ended up having to file a claim with my bank since they were unhelpful.

Comment by Jennifer Gerhard on

Thanks for sharing your feedback Anne and Caroline! Love hearing other great options that our followers are using and learning what works bests for them!

Comment by Jennifer Gerhard on

Thanks! We focused this list more on social engagement tools but will most likely be posting a social listening-specific post in the future. Keep an eye out!

Comment by SociaInsight on

Thanks for sharing tools for social media management. but i am check one tool not in this list.. i am using http://sociainsight.com. this tool is very good management and social insights.

Comment by Anne Harlow on

Hey I am a personal trainer and I use Colourmesocial.co.uk. Really easy to use and free!

Comment by Caroline Russell on

Nice article. What about SinglePlatform by Constant Contact?

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Comment by Patrice on

Great article, Jennifer!
I’m a big fan of Polarfox app, it lets me post to all of my social media accounts at once. It’s faster and easier to use than other social sharing apps like HootSuite or Buffer. (http://www.polarfox.com, free trial + $4.99 one time purchase)

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Comment by Michael on

I do love Hootsuite, but it’s about time they added Pinterest functionality. Pinterest has been around for what, 5 years? More? Long enough!

Comment by Jennifer Gerhard on

Thank you so much for pointing that out. I’m updating it now!

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Comment by Jimit on

Hi Jennifer

Wonderful article and comparisons. Thanks for featuring SocialPilot in this list. Here is one small correction in price. Our pro membership plan just cost $4.99 / Month (Lowest among all competitor ) It would be glad if you correct this.

Thanks again
Jimit

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