Sales & Marketing Tech

Top 4 Free Video Making Software

By | 8 min read | Published

Engage your audience with professional-looking videos with the help of video making software.

Video content is a leading and vital part of marketing strategy these days. Not only does it help increase traffic and sales, but it also reduces support queries and helps users understand your product or service.

Suppose you’re a video maker or video editor who’s just beginning to develop video content for a small business. In that case, your first requirement will unquestionably be video making and video editing software. If you’re looking for an affordable option for the same, we suggest you go for free video making software.

To help you pick the best product, we’ve compiled a list of the four best free video making software (listed alphabetically) based on user ratings and reviews. (Read how we selected the products.)

/Check out the complete list of the best video making software in Capterra’s software directory.
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1

Animoto: Allows voice-over addition

Animoto is a video making software suitable for video-making beginners and experts. This software comes with customizable video templates that can help simplify your video creation process.

This tool lets you upload video files of up to 400MB. You can crop and trim your uploaded video clips and footage and add text to them. You can also resize your video clips from portrait to landscape or square mode. Besides, with this video editing tool, you can also add watermarks and brand logos to your videos.

Animoto comes with a voice-over feature with which you can either record a voice-over or upload one. You can also edit these voice-overs.

Animoto has a web application, and its mobile app is available for iOS mobile devices. It offers support via FAQ articles, and its support team is reachable by submitting a web form.

*Analysis accurate as of May 2022
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Key Features:

  • Customizable branding
  • Drag-and-drop
  • Media library
  • Social sharing
  • Templates
  • Text overlay
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$8 per month (billed annually)

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Stock images in </span><a href="https://www.capterra.com/p/158773/Animoto/"><span style="font-weight: 400;">Animoto</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/158773/Animoto/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
2

Clipchamp: Comes with AI-powered text-to-speech generator

Clipchamp is a video-making and editing software. It lets you cut, trim, split, and combine your videos and insert audio, images, and text into them. You can also balance colors, use filters, transitions, and special sound and visual effects for your videos.

This video editing software offers customizable video templates that you can use to create your videos. It also gives you access to over 800,000 stock videos and audio tracks. Besides, Clipchamp also has an online webcam recorder that can help you record video messages from your browser. You can also trim these recordings or add motion titles and more to them.

Clipchamp comes with an AI-powered text-to-speech generator that can help you add voice-overs to your videos. It supports 70 languages and has 170 voices covering tones such as feminine, masculine, and neutral and a variety of ages and accents. After entering the text, you can generate a preview and edit the voice and speed as per your liking.

Clipchamp has an in-browser app, and its desktop application is available for Windows and Chromebook. It also has a mobile app for iOS devices. It offers support via FAQs and support articles, and its support team is reachable via chat and email.

*Analysis accurate as of May 2022
Most affordable
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Key Features:

  • Collaboration tools
  • Customizable branding
  • Media library
  • Privacy options
  • Social sharing
  • Templates
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$6 per month (billed annually)

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Video clipping in </span><a href="https://www.capterra.com/p/202357/Clipchamp/"><span style="font-weight: 400;">Clipchamp</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/202357/Clipchamp/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
3

Vidyard: Provides access to video analytics

Vidyard is a video making software that allows you to record your screen, webcam, or both to create videos. You can also upload existing video clips, make edits by trimming the videos, and combine various video clips into one.

This video editing tool lets you embed the videos to your website, emails, company portals, or knowledge base. You can also share videos on social media platforms such as Meta, LinkedIn, YouTube, and Twitter. Moreover, with this free video editor, you can add call-to-action buttons or links to your videos and optimize them for SEO with captions and metadata.

Vidyard gives insights into video performance metrics such as views over time. You can also access individual viewer details and identify who is watching your videos and the duration of their views. These reports can be integrated with CRM to generate a return on investment.

Vidyard has desktop applications for Windows and Mac and mobile apps for iOS and Android devices. It offers support via a knowledge base, webinars, and content library, and its team is reachable by submitting a web form.

*Analysis accurate as of May 2022
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Key Features:

  • Brand overlay
  • Bulk uploading
  • Content library
  • Lead capture
  • Mobile screen support
  • Privacy options
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$15 per month (billed annually)

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Video analytics in </span><a href="https://www.capterra.com/p/125653/Vidyard/"><span style="font-weight: 400;">Vidyard</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/125653/Vidyard/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>
4

Wave.video: Provides access to over 200M stock photos, videos, and audio tracks

Wave.video is a video making software that also has video editing features. It lets you create thumbnails of your videos and add a watermark and logo.

It offers video editing tools that allow you to trim and crop videos, add text and special effects to them, merge various clips, and resize them. It also offers audio editing tools that can help you record and add voice-overs to your videos. It can automatically turn your speech into captions that you can customize as per your needs.

Wave.video gives you access to over 200M stock photos, videos, and audio tracks that you can use in your videos. It also offers video templates that you can customize as per your branding requirements.

Wave.video is accessible through any web browser such as Google Chrome. It offers support via a knowledge base, and video tutorials, and has a Facebook community. Its team is reachable via chat.

*Analysis accurate as of May 2022
Best functionality
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Key Features:

  • Animation
  • Audio capture
  • Brand overlay
  • Content library
  • Event scheduling
  • Live streaming production
Trial/Free Version:
Free Trial
Free Version
Cost to upgrade:

$16 per month (billed annually)

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Video captions in </span><a href="https://www.capterra.com/p/172640/Wave-video/"><span style="font-weight: 400;">Wave.video</span></a><span style="font-weight: 400;"> (</span><a href="https://www.capterra.com/p/172640/Wave-video/"><span style="font-weight: 400;">Source</span></a><span style="font-weight: 400;">)</span></p>

How to choose the right free video making software

  • Access to stock audios, videos, and images: As a video maker at a small business, it may not always be possible for you to shoot videos at various locations or record new music for every video. This is where stock audios, videos, and images come in. This stock gives you access to a huge number of photos, videos, and music covering a wide range of categories that you can use to simplify the video creation process. Therefore, when choosing a video making software, go for the one that offers these professional audios, videos, and images.
  • Option to add voice-over: Voice-overs are an easy way to tell a story and engage the viewers. If this is something you can benefit from, then look for video making software that allows you to record voice-overs or upload audio files to the videos. Going for a tool that comes with audio editing and text-to-speech conversion options to generate voice-overs will be even better.
  • Availability of video templates: If you’re just beginning to develop video content, then having video templates at your disposal will make your video creation job easier. The templates will give you an idea of what your videos can look like and you’ll be able to quickly start your projects. Therefore, look for a video making tool that offers a wide range of customizable video templates in various categories.

Common questions to ask while selecting free video making software

Can the solution generate video analytics?

Video analytics can help you understand how well your content is performing. It will give you insights into data including the total number of views, average view duration, and information about the individuals who are watching the videos. Therefore, when looking for a video making software, ask the vendor if their solution can generate video analytics and if yes, then what type of analytics it can generate in the free version.

What type of security features does the software offer?

If your videos often contain confidential data, you cannot overlook security features. You will need data encryption, password protection, or two-factor authentication to keep your account and data safe. Ask your vendor whether their solution offers such features.

Does the software allow direct video sharing to social media platforms?

Whether you’re creating marketing or educational videos, you will want to share your video content on social media platforms. It will help you reach your audience on the medium they are most active. Therefore, ask your vendor if their solution supports direct video sharing to social media platforms of your choice in the free version of the video making software.

How did we choose these products? We didn’t—you did

To find your ideal software match, you need information you can trust—so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people like you.

In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.


At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

To be considered for this list, products had to:

  1. Have at least 20 unique product reviews published on Capterra within the past two years, with an average rating of 3.0 or higher (as of May 2, 2022). We selected the four products with the highest ratings to feature in this article.
  2. Offer a free, stand-alone version of the software (not a trial version of the software where you must purchase a product after a limited amount of time).
  3. Meet our video making software market definition: “Video making software gives businesses and marketers the tools to create and publish their videos.”

The “best functionality” tool is identified based on the highest user ratings for functionality that a vendor received based on publicly available reviews (as of May 2, 2022).

The “most affordable” tool is identified based on the lowest pricing a vendor offered on their website in terms of cost to upgrade (as of May 2, 2022).

Disclaimer: We conducted this analysis based on reviews and ratings data as of May 2, 2022. In order to present the most up-to-date information, the product cards show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

Product research for this article was conducted by Himanshi Arora.


Looking for Content Management software? Check out Capterra's list of the best Content Management software solutions.

About the Author

Preksha Buttan

Preksha Buttan

Preksha Buttan is a Writer at Capterra. She provides expert insights and helps small businesses identify the right software for their needs by analyzing user reviews for the highest rated products in relevant software categories. She has previously written and published content for the medical and automotive industries. Her interest lies in marketing and branding. When she’s not working, she can be found watching a thriller.

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