Need to engage with your audience via online events? Check out these three free webinar solutions.
Hosting events is a proven way for businesses to attract and gain new customers. However, not all companies have the budget to host offline events, which can include costs such as venue rent, food and catering, presentation equipment, and marketing expenses.
A lesser-expensive route is to host events online using digital tools such as webinar software. Online events can be organized at minimal cost but are as effective as offline events when it comes to building brand value among the audience.
That said, businesses just starting out with online events should examine the benefits of webinar software first before deciding to invest in one. Fortunately, there are free options on the market that allow doing just that.
We’ve scoured the web to list the top three webinar software that can help businesses host online events to engage existing and prospective clients.
For more details on how we selected these products that are listed below alphabetically, you can read our methodology here.
Rating and reviews: 4.5 out of 5 from 163+ reviews
FreeConferenceCall.com is a video collaboration solution that offers web conferencing and webinar capabilities. Its webinar module offers features such as video conferencing, screen sharing, recording, custom branding, and customizable URL for sharing webinar links.
Businesses can download the desktop app to schedule and host webinars. For inviting participants, the tool offers Google Calendar and Outlook plug-ins as well as a shareable webinar link for websites and social media channels. Hosts can record webinars and interact with participants using the live chat feature.
The free version of FreeConferenceCall offers all the essential features for hosting a webinar, such as live chat, online whiteboards, screen sharing, and file sharing. The only limitation is the number of participants (1,000 per webinar session).
|Straightforward interface that makes it easy for non-tech savvy people to use the tool.||Disconnections and spotty quality when joining via phones.|
|Large number of supported participants and the ability to record and replay webinars with the free account.||Technical difficulties when new feature updates are rolled out.|
|Cost to upgrade|
|Starts at $4 per month, but there is also a “pay what you can” option.|
|Android and iOS.|
Rating and reviews: 4.7 out of 5 from 141+ reviews
Livestorm is a web conferencing and webinar solution that comes with functionalities such as screen sharing, live chat, multi-speakers, and event registration. Using its webinar module, businesses can host live online events or record and launch a webinar at a later time.
To register attendees, businesses can get a registration link using Livestorm’s custom forms feature and embed it on their websites. During a live webinar session, the host can interact with attendees by sharing quizzes and polls. Post sessions, businesses can analyze reports to learn metrics such as the total number of attendees (versus invited), how long they stayed, and their interactions.
The free version of Livestorm comes with all the features of paid versions, such as webinar registration forms, email invitations, unlimited recorded or live webinars, real-time chat along with polls and surveys, and analytics and reports. However, there are limitations on the number of registrants (capped at 10) and the duration of each webinar session (20 minutes).
|Reporting and analytics feature that offers insight into attendees and helps in leads categorization.||Email bouncing issues, where certain email addresses are automatically blocked by the software.|
|Integration with CRM and video platforms.||Lack of customer support and adequate self-help tutorials necessary for faster onboarding.|
|Cost to upgrade|
|Starts at $99 per host per month with time-limit extension of four hours per webinar and 100 live attendees.|
|No native mobile app but offers a mobile-responsive interface for smaller screens.|
Rating and reviews: 4.6 out of 5 from 5,013+ reviews
Zoom is a communication and collaboration tool that offers webinar and conferencing capabilities. The webinar module’s features include event registration, live streaming, recorded webinars, chat console, and reporting.
Businesses can assign dates and duration, select panelists, and create registration forms to schedule webinars. During the session, the host can send polls while users can share messages via the chat window. Post sessions, businesses can view reports such as the details of attendees, webinar attendance, and poll results.
With Zoom’s free version, businesses get all the essential webinar features such as chat, screen sharing, and registration. However, there are limitations on the number of participants (up to 100) and webinar duration (40 minutes).
|High-quality video and audio in both recorded and live webinars.||Certain features are difficult to find, which results in a long learning curve.|
|Interactive features, such as screen sharing, polling, and whiteboarding.||Connectivity issues and passwords don’t work at times.|
|Cost to upgrade|
|Starts at $14.99 for additional capabilities such as reporting, user management, and webinar sessions of up to 24 hours.|
|Android and iOS|
Webinar solutions are ideal marketing tools for organizing online events that help brands stand out as thought leaders and gain new customers. They can also serve as platforms for organizing engagement programs for customer retention.
Whatever your business goal, webinar software is a handy tool to have around, especially in the digital age where virtual interaction between clients and employees is on the rise.
Check out related tools that can help in online communication with your customers:
- Email marketing software: Allows you to create and send targeted email campaigns for lead nurturing and customer retention.
- Help desk software: Helps you collect support tickets via email or live chat from customers.
To identify the systems featured here, we entered the term “free webinar software” in Google during the first week of May in an incognito window with the location set to the U.S. The top solutions on the first page of Google’s results, along with products listed on industry-leading blogs, that fit our description below were selected for review.
For this article, we classified a product as free if:
It offers a free version of the software, which is available for commercial use.
It is not intended as a trial version where you must purchase a product after a limited amount of time.
It allows group meetings of at least 10 registrants.
It met our webinar software definition.
Once a tool was classified as free, we analyzed it according to the following criteria:
It had at least 20 reviews published on Capterra.
It had 4.5 or more (out of 5) ratings in Capterra.
Note: Listed pros and cons are derived from features listed on the product website and product user reviews on Gartner Digital Markets domains (Capterra, GetApp, and Software Advice). They do not represent the views of, nor constitute an endorsement by, Capterra or its affiliates.
Looking for Web Conferencing software? Check out Capterra's list of the best Web Conferencing software solutions.