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Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

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Updated 9/20/2017: This post has been updated to include the most recent information about each of the products featured.

Hootsuite is one of the leaders in social media marketing software, coming in at No. 2 on Capterra’s Top 20 Most Popular Social Media Marketing Software list.

Hootsuite allows its customers to promote their brand through social media channels, generate quality leads, and increase social traffic to their websites, all within one platform.

Within just six years of being in business this Vancouver-based social media management startup passed the ten million user milestone.

Hootsuite  users can connect their company’s Twitter, Facebook, LinkedIn, Google+, and other social media accounts through the system in order to schedule posts, monitor brand mentions, reply to messages, and more.

Hootsuite’s  pricing model includes a free plan for individual users, a $19.99/month plan for small marketing teams, as well as custom pricing on an unlimited access plan for enterprise companies.

Despite the fact that Hootsuite is among the most popular social media management tools on Capterra’s Top 20 list, and it has 4.5 out of five stars in user ratings, it may not be the right tool for everyone.

We did some investigating and found nine alternatives to Hootsuite, based on their popularity, features, and media mentions.

1. Buffer

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Buffer in use on various devices

Price: Free – $399 per month

This California startup is taking the social sphere by storm. In only seven years since Buffer was founded, it has gained over 2 million active users. Over 2,500 of those users are publishers and agencies including brands such as About.com, Fortune, and Business Insider.

With a fully distributed team working from multiple countries and continents, you can bet they’ll be fixing bugs and responding to all your questions from all around the world. 

What sets Buffer apart:

  • The ability to schedule posts to your Pinterest account for paid plans
  • RSS feed integration for all paid plans
  • Preset your posting times for each platform, profile, and day of the week in advance
  • Share relevant web content with your audience in one click while browsing with the browser extension
  • The Pablo extension allows users to easily overlay text on images

Capterra users give Buffer an overall rating of 4.5 out of five stars. Reviewers rave about the customer support and easy-to-use interface. My colleague Andrew recently compared Buffer, with Hootsuite, writing that Buffer is a “simpler and streamlined scheduling tool.”

Drawbacks include limited functionality with the free version, and a few users complain that posting correctly to Instagram takes a bit of work. Andrew points out that Buffer supports fewer platforms than Hootsuite. However, Buffer does integrate with social automation tools, including IFTTT and Zapier, which help you automate posting.

Have you used Buffer? Leave a review.

2. Sprout Social

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Screenshot of Sprout Social’s “Smart Inbox”

Price: $99 – $249 per month

If you’re looking for a cleaner dashboard than Hootsuite’s and some additional analytics with all your posts, Sprout Social might be right up your alley.

Sprout  Social not only helps you draft, schedule, queue, and post messages in the social realm, but it also allows you to assign and manage tasks among team members and track and measure your social performance. 

What sets Sprout Social apart:

  • In-depth analytics connected with Google Analytics
  • Brand monitoring
  • Reporting capabilities at no additional cost
  • Integrated social media image editor

PC Mag editors give Sprout Social an “excellent” rating, but they do point out that its social listening and influencer identification tools aren’t as feature-rich as true enterprise brand monitoring tools.

Capterra reviewers report that Sprout Social is highly usable and love how readable and robust the reporting is. Some users complain about pricing and about bugs and crashes, especially when using it on mobile.

Have you used Sprout Social? Leave a review.

3. Cision

Screenshot of Cision

Pricing: Custom

In March 2015, global media intelligence software company Cision got a major social media monitoring and posting boost when it acquired Viralheat.

Now Cision users can schedule posts to Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, and Foursquare from within the tool. They can also attach images to posts with a drag-and-drop interface. 

What sets Cision apart:

  • Access to custom number of connected social accounts
  • Ability to customize number of users
  • Integrates with SugarCRM, Desk.com, Zendesk, Google Analytics, and Omniture

Capterra user reviews are decidedly mixed. Some love the customer service; some hate it. Some love the interface, while others hate the way things are laid out. More than one user complains about the pricing.

If you need a PR list-building tool, Cision has the advantage of having a pretty robust social media management tool built-in. But if you don’t need a PR list-building tool, you won’t want to pay for Cision just to use its social media management tools. 

Have you used Cision? Leave a review.

4. SocialOomph

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Posting options in SocialOomph

Pricing: Free – $17.97 per month

Canadian-based productivity solution company, SocialOomph, allows users to schedule updates, find influencers to follow, and monitor social media activity.  Originally a Twitter-focused solution, in 2009 SocialOomph expanded into additional networks such as Facebook, LinkedIn, RSS feeds, blogs, Plurk, and App.net for paid users.

What sets SocialOomph apart:

  • Schedule and publish blog posts from unlimited sources
  • Advanced direct message management to filter out spam
  • Unlimited accounts—even with free version
  • Offers a WYSIWYG editor for in-software editing
  • Auto-responder functionality

Capterra reviews are few, but positive. Here’s a good guide to the tool and an in-depth review.

Have you used SocialOomph? Leave a review.

5. TweetDeck

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Screenshot of a user’s TweetDeck

Pricing: Free

This completely free service allows users to manage an unlimited number of Twitter accounts. You can create a custom Twitter experience by organizing lists, searches, and activities.

TweetDeck allows you to find what you’re searching for through topics, events, and hashtags, and you can refine all your search results through filters at the top of each timeline.

What sets TweetDeck apart:

  • Can be downloaded as desktop software
  • No limit to the number of Twitter accounts used
  • Option to set up audio and pop-up notifications
  • Completely free
  • Can be combined with Buffer

6. Sprinklr

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Insights dashboard in Sprinklr

Pricing: Custom

According to posts on Quora, an average Sprinklr customer pays around $100,000 per year. Many pay more.

Simplify and automate cross-channel social media management with Sprinklr. Sprinklr is the first social enterprise public company out of New York. Users can post reviews to a website, and respond to complaints on their Facebook profiles or tweets directed toward the brand.

The cool thing about Sprinklr is that you pay per module. Meaning, if you do content marketing but not paid advertising, you can pay for one and not the other. Besides those two, additional module options include social media management and website management. Audience management offers information about your all your audiences in one place.

What sets Sprinklr apart:

  • Social content includes Facebook apps, polls, quizzes, social ads, and web apps
  • Content translation available for international reach in over 70 languages
  • In-depth analysis with customized and exportable reports
  • Goes beyond just posting content—monitor and listen to all your social channels

Capterra reviews are not numerous, but overall positive.

Have you used Sprinklr? Leave a review.

7.SocialPilot

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Creating a new post in SocialPilot

Pricing: $8.33 – $25 per month

California-based company SocialPilot helps users automate their social media postings across multiple accounts, allowing businesses to increase their brand awareness, reach, and customer engagement.

For  companies selling products online, SocialPilot will actually help you automate product additions and updates on various sites. Also, SocialPilot users can automate mobile app promotions and connect to app stores. 

What sets SocialPilot apart:

  • Integrate your iOS App Store and Google Play Store accounts
  • Flexible schedules for posting and campaigns
  • Google Chrome plug-in with Bitly integration
  • 300+ supported apps

Capterra users like the pricing, support, analytics, and user interface but complain about it not posting on Snapchat or YouTube (though most social media management platforms don’t) and only providing analytics for Facebook and Twitter.

Have you used SocialPilot? Leave a review.

8. Send Social Media

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Send Social Media’s message box, where users can choose the platforms where a new message will appear

Pricing: $59 – $1000 per month

Send Social Media allows users to bring together social media, email, and SMS technologies to help you monitor your brand and track results.

Some top features in Send Social Media include the ability to post to and connect with over 30+ social networks at once, schedule updates, send bulk and group messages, and engage with your followers.

You  can also use Send Social Media for your email marketing campaigns by using one of their preset email templates. Then, you can personalize and schedule emails to best fit your needs.

If  you’re looking for SMS features, Send Social Media allows you to send and receive SMS texts from anywhere in the world. You can even schedule messages for a predetermined time or on a recurring basis. 

What sets Send Social Media apart:

  • Ability to combine social media, email, and SMS capabilities in one single platform
  • In-depth analytics and monitoring for additional social networks such as Yelp and Citysearch reviews
  • Can also be used as a CRM

Capterra reviewers love how full-featured it is. There is one complaint around bugginess and a lack of concern on the part of customer support.

Have you used Send Social Media? Leave a review.

 

  9. Salesforce Marketing Cloud Social Studio

Hootsuite Competitors: 9 Other Social Media Management Alternatives to Consider

Social listening insights in Salesforce Marketing Cloud Social Studio

Pricing: $1,000 – $12,000 per month

One of the more expensive alternatives on our list, Salesforce Marketing Cloud is a premium product that goes far beyond just social media content publishing.

Not only can you connect and publish content through a wide-range of social networks, you can also utilize Salesforce Marketing Cloud across email, mobile, website experiences, and connected products.

What sets Salesforce Social Studio apart:

  • Publish custom content on Facebook; advertise on Twitter
  • Send customers a discount when they’re near your store through push notifications
  • Build a single view of your customers and integrate with sales and service cloud apps
  • Workflow rules to route tasks to different team members

Want More?

For further details and comparisons, check out our full database of social media marketing software. With the ability to filter by features, number of users, and more, we can help you find the system that best fits your needs.

Are  we missing something? If there’s an alternative to Hootsuite that you’re currently using and loving – please share with us in the comments below. Happy posting!

Looking for Social Media Monitoring software? Check out Capterra's list of the best Social Media Monitoring software solutions.

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About the Author

Cathy Reisenwitz

Cathy Reisenwitz helps B2B software companies with their sales and marketing at Capterra. Her writing has appeared in The Week, Forbes, the Chicago Tribune, The Daily Beast, VICE Motherboard, Reason magazine, Talking Points Memo and other publications. She has been quoted by the New York Times Magazine and has been a columnist at Bitcoin Magazine. Her media appearances include Fox News and Al Jazeera America. If you're a B2B software company looking for more exposure, email Cathy at cathy@capterra.com . To read more of her thoughts, follow her on Twitter.

Comments

Hi Jennifer

Wonderful article and comparisons. Thanks for featuring SocialPilot in this list. Here is one small correction in price. Our pro membership plan just cost $4.99 / Month (Lowest among all competitor ) It would be glad if you correct this.

Thanks again
Jimit

Thank you so much for pointing that out. I’m updating it now!

I do love Hootsuite, but it’s about time they added Pinterest functionality. Pinterest has been around for what, 5 years? More? Long enough!

Great article, Jennifer!
I’m a big fan of Polarfox app, it lets me post to all of my social media accounts at once. It’s faster and easier to use than other social sharing apps like HootSuite or Buffer. (http://www.polarfox.com, free trial + $4.99 one time purchase)

[…] single article on ALL the major social media outlets at the same time. Tools such as Hootsuite and other online social media management tools can post to multiple accounts all in one […]

Nice article. What about SinglePlatform by Constant Contact?

Hey I am a personal trainer and I use Colourmesocial.co.uk. Really easy to use and free!

Thanks for sharing tools for social media management. but i am check one tool not in this list.. i am using http://sociainsight.com. this tool is very good management and social insights.

Thanks! We focused this list more on social engagement tools but will most likely be posting a social listening-specific post in the future. Keep an eye out!

Thanks for sharing your feedback Anne and Caroline! Love hearing other great options that our followers are using and learning what works bests for them!

Hootsuite no longer allows posting to Facebook Groups, not even with the paid plans. I wasted money starting an account with them then found that out. I don’t know if any other services are affected.

Also they made it all but impossible to cancel my account and charged my card after I cancelled it. I’m still dealing with them after two weeks trying to get my money back. Ended up having to file a claim with my bank since they were unhelpful.

[…] are just a few of the tools available. Check out this great article which compares a wider range of SM management tools and provides a full rundown on their […]

We’re now trying out Buffer and it seems that I like their free version compared to Hootsuite. Will post more after we have used all of the features of Buffer.

[…] visual readers, Capterra put together this AWESOME chart not only to compare Hootsuite and Buffer but also some of the […]

[…] see it’s analytics, a great way to see how your competitor’s websites are doing. The following article has information on some of what’s available out […]

Do any of these allow posting to facebook, and linkedin groups directly?

Thanks for the article.

[…] There are loads of tools you can use, including HootSuite, Sprout Social and TweetDeck. Check out this article by Capterra, complete with a handy comparison chart for more […]

I just came across this post and I wanted to mention my new favorite social management tool – SMhack. (http://www.smhack.io).

The biggest differentiator SMhack has is it’s new feature that will integrate a Buzzfeed-type feed, within the interface, so you can actually curate content right there on the application. This feature will save so much time (which is why I wanted to work with the company and tell you about it).

SMhack lets you schedule posts for both Facebook and Twitter. Their price is less than others, and they don’t limit you or charge you extra based on how many analytic reports you do/need (like Hootsuite does). The price you see is what you pay…no hidden fees.

I think I will stick with the hootsuite for now. Though I’ve been experiencing issues with instagram functionality…couldn’t download image….

Great post, Jennifer! I love how you’ve put forth each tool (pricing+features). I also like how you’ve included Tweetdeck, it being one of my favorite apps for social media management. Another app you might want to look into is DrumUp-social media management, content discovery and curation. It’s great for finding and scheduling fresh and relevant content from reputable sources onto multiple social media platforms. You can also track content from your favorite blogs by adding their RSS feeds. It also has a content library where you can save the posts you find interesting. It’s not too expensive ($19-$199/month). Check it out here: https://drumup.io/, and please consider adding it to your list (or future lists) if you find it interesting.

Hi!
Does anyone know which one of these (if any) let you target your audience (language, country) before posting? Hootsuite and Buffer haven’t been able to find this.
Thanks!

Nice writeup, been looking for a more reliable alternative to hootsuite. I think i will go for buffer free version before i can opt into the paid version

Any desktop app alternative to use ? Thanks

[…] the rise of competition, I’m sure Hootsuite is consistently listening to their consumers and improving their service […]

[…] There are loads of tools you can use, including HootSuite, Sprout Social and TweetDeck. Check out this article by Capterra, complete with a handy comparison chart for more […]

I’d like to throw out one more option. Quadrant-Two Solutions has the MOST robust platform available. It was created specifically to fill the gaps left by the other alternatives on the market. We’ve even got a few features you won’t find anywhere else. If anyone is interested, please check out http://social.quadrant-two.com

[…] automated posting, there are numerous social media management tools available (free and paid) that can help with the planning and scheduling of your brand’s content. […]

[…] These apps let you post to and reply from multiple social media accounts (think Twitter, Instagram, Facebook, and all the rest) at once, with ease, and you can schedule posts, too. [I use Hootsuite but there are many excellent options.] […]

Thank you for a good number of new platforms to try. Also, thank you for keeping the price at the forefront. As a brand new business the price point is one easy way to quickly rule out a platform and saves me some time.
Also, the Viralheat link isn’t working for me.

The issue with most of the platforms are that they are most of the time missing out on certain platforms, Hootsuite for example, is really good and easy to use, but, they don’t support social media platforms like Pinterest and Tumblr, which are really great platforms for engagement.

[…] such as Hootsuite, which lets you schedule your tweets and other social media posts. Other similar tools include Buffer, Sprout Social, Tweetdeck (free, but Twitter only), and […]

[…] content performs well with your audience and what time of day you receive the most engagement. Social media scheduling software can range from free to $50 per month. Hootsuite, Buffer, SproutSocial, and Tweetdeck are just a few […]

[…] schedule posts in advance through any number of services like Hootsuite or similar services (Hootsuite is my […]

Great list Cathy! Most of the platforms mentioned are targeting B2B, but if someone is looking for the B2C solution for social media management and content intelligence then have a look at ContentStudio (https://contentstudio.io).

It comes with a wide range of features and also have a free plan available.

Hello,
thank you for your blog, I’ve read all the posts and many things have changed…
first thing as of October 10, 2017 HOOTSUITE FREE USERS
will have their unlimited posting DOWNSIZED to 30 post
(same post to 2 different platforms count for 2)
Looking for SAME LEVEL alternatives is not easy
Social PILOT Free Plan gives only 10 posts/day max 30 posts
Friends+Me gives a FREE plan but only as A FREE 15 day Trial
Send Social Media minimum is 59 USD/month
Content Studio does not support GOOGLE+
Colour Me Social starts at 500 £
SM SHACK does not support GOOGLE+ (not for now!)

Any other suggestions of a Platform that would support GOOGLE+
for FREE ????

Thank in advance

Sophia,

I don’t know the depth or purpose of what you’re looking to use a SMM platform for, but I have been doing demos and researching for 2 weeks and Falcon.io, Tracx, Nuvi and a few others all support G+.

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