How Cloud Computing is Changing Event Management

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“The future is here and it is awesome!”

This is what I tell myself every time some new invention or gadget comes out that seems straight out of a science fiction novel. From the Apple Watch to the new Lexus Hoverboard, our world is rapidly changing and people are creating things that we once thought impossible, making our everyday lives more convenient and streamlined.

It can be hard to wrap your head around sometimes.

This applies even to the world of event management software, where the cloud is making things all about convenient access. Put event management and the cloud together and you get a match made in heaven.

Here’s what cloud computing brings to the world of event:

Instant Gratification


Industries like event management rely on your ability to change course on a dime and the introduction of cloud based software has strengthened that ability. The cloud provides universal and immediate access to information for all of its users and is changing the way events are conducted.

Cloud computing lets you make changes to plans and details for all your event managers from any internet accessible device. This means you no longer need to be in the office, or by a specific computer, to update schedules, access registration lists, and track email campaigns.

In fact, you no longer need to even use a computer at all, which brings us to…

Mobile Event Management


Computing technology has been advancing at such a rapid pace that it wouldn’t be surprising to think that we may be working completely in virtual and augmented reality within the next decade. Similarly, fifteen years ago using your mobile phone to plan or even run an entire event seemed preposterous, yet today the practice is more and more common thanks to the introduction of smartphones and cloud based software.

Event planners and managers can now run wireless registration or make notes about event success through their mobile phones and tablets and have all the information instantaneously backed up in a cloud database.

Rather than drag around bigger and bulkier machines, such as laptops and piles of registration and inventory sheets, everything fits in your palm and is stored at ease. If you haven’t been using your mobile devices to help with your events, perhaps now may be the best time to get with it!

Streamlined Collaboration


It doesn’t matter if you are at the event or on the other side of the country, cloud computing helps bridge the distance gap and make collaboration that much easier. Cloud computing allows anyone at the organization to share, edit, and collaborate on projects as well as provide event feedback in real-time.

For example, while one manager is attending an event and collecting registrations or new sign ups, another could be at home organizing the information and plugging it where it needs to go. As long as there is an internet connection any event information can be shared between key parties.

Using the cloud also prevents the loss of information that often occurs when transferring it manually from local machines to other managers and event planners. When building and interpreting data collected during and after an event, lost information can lead to false assumptions and off-base conclusions. The cloud provides a guarantee that your data will be kept safe and ready for anyone to use on any device.


Cloud computing has fundamentally changed the way we do business and organize our work and it can do the same for the way you manage your events.

Have you used the cloud to run your event? What are some experiences you have had with cloud based software and has it affected your events in a positive way? Let us know in the comments below!

Looking for Event Management software? Check out Capterra's list of the best Event Management software solutions.

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About the Author


Nick Morpus

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Nick Morpus is a former Capterra analyst.


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