Software Buying Tips
How to Buy Software

How to Embrace Technology and Set Your Business Apart From the Competition

Published by in How to Buy Software

If the thought of buying the latest software for your business makes you break out in a cold sweat, you’re not alone.

Many businesses hesitate to keep current when it comes to technology because it’s simply too intimidating. However, while you hesitate and delay the process, there are sure to be other businesses that are moving ahead with today’s latest technology and learning how to thrive from it.

embrace tech set business apart

In today’s tech-happy world, technology can’t be ignored. It rules our everyday lives from how we communicate, to how we operate our business, to how we make purchasing decisions. When you deny your business the opportunity to use the latest gadgets or software, you also deny your prospective customers the ability to see your full potential.

Where to Start

At first, the decision to implement technology into your business can be daunting but it is also necessary. In order to make that decision, you must figure out what your business needs to implement technology of any kind. Some things to consider on how technology can benefit your business are:

  • Can some tasks be automated – allowing you to reduce expenses?
  • Will your staff be able to communicate more effectively – eliminating costly errors?
  • Can you reach more customers outside of your local area – giving you the ability to increase sales?
  • Will having the latest technology help you to reduce the amount of staff you need on hand – helping you to further keep costs down?

Technology can help you do all of these things and more. It’s important to analyze your needs and what specific tools are available to help you fill them.

Designate a Team to Help

If you’re still overwhelmed then it may be a good idea to designate a person or a group of people to help you research your options while in the decision-making process. This can be people already on your staff or you can outsource and hire a company who specializes in helping businesses to make that kind of purchasing decision.

Either way, you will want to ensure that whoever does the research for you is trained to do so. By having a designated team, you allow the experts to take over to do what they do best while your focus remains on what you do best – running your business. The team you pick should have a successful track record in research, cost analysis, and assisting with overall implementation.

Incorporating the latest technology into your company may be costly and it will be important for you to know ahead of time all of the risks and benefits involved.

Staying Ahead of the Competition

As technology becomes more user-friendly and user-centric, it will be imperative for you to incorporate it into your business. Most businesses don’t have the resources or the time to do the research necessary to find the right solutions. However, there will always be someone out there who will make it their priority.

Technology isn’t something to be feared but welcomed. It’s not going anywhere anytime soon and the longer you wait, the harder it will be to implement.

Once you decide that technology is not only an important but necessary element of your business, think of how that will affect your prospective customers and how they perceive you. Today’s consumer is more tech-savvy than ever and when you embrace the tools they use in everyday life, you significantly increase your chances of reaching more people through that technology.

When you embrace today’s technology, you embrace the future of your business.

About the Author

Wayne Goodrich

Wayne Goodrich

Wayne Goodrich is an expert (with over 20 years’ experience) in making companies more profitable through efficiency and effectiveness gains using Perenso a premium sales force automation solution. He can also make a reps life easier by using all the latest cool technologies.



Comment by Jason Bragg on

Hi Wayne,

Great article that sums the most important benefits of embracing software solutions. I am amazed however at how many business owners focus on the cost of investing in technology instead of the potential returns from investing in technology.

I’m working on ways of better explaining the benefits of so the cost of TourWriter isn’t seen as an additional business expense.

A challenge…



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