Small Business Trends

How to Get More Followers on Instagram: A Step by Step Guide

By and | 5 min read | Published
In this article, we'll cover how you can get more Instagram followers by learning:

The key to gaining followers is creating a complete profile with consistent posts.

Instagram began as a photo-sharing social media platform, and quickly became one of the most important ways for businesses to sell products and connect with their customer base. Is your company effectively incorporating Instagram into your marketing plans?

One of the most important aspects of any social media marketing plan involving Instagram is gaining more followers. To do that, you have to first know what is most successful for your account.

How to optimize your Instagram account

Before attempting to gain new followers, you have to make sure your Instagram profile is complete. Does your account have the following?

  • An up-to-date profile image
  • A complete bio with contact information
  • Recent posts that are branded

To determine if your posts are branded correctly, complete a mini account audit.

a screenshot of capterra's complete instagram profile

This account is complete. It has a profile image, bio, and posts.

Conduct a mini social media audit to ensure consistent, prominent branding

Are you accurately and consistently reflecting your brand in the images and videos you share? To answer this question, conduct a quick audit of your Instagram account.

Look at your post/image gallery and answer the following questions:

  • Are posts reflective of your company and products?
  • Is there a visual theme?
  • Do the captions have a similar tone?
  • Are the right people or companies being tagged in the posts?
  • Is my account tagged in relevant posts from other accounts?
a screenshot of the image and video grid on a business instagram profile for capterra

This account’s image gallery has a clear theme. The images all use a similar filter, and many are similar in appearance.

On your account page, click the far right icon to see what posts your account has been tagged in. If any of the posts aren’t relevant to your brand, click through and remove the tag.

Evaluate all posts your account has been tagged in to ensure they’re relevant. If not, remove your tag from the photo

Make sure your gallery fully reflects your business and its products (and remove any images or tags that don’t fit with your brand).

How to use Instagram analytics

Instagram provides in-app analytics regarding post engagement. To access your account analytics, follow these steps:

  1. Navigate to your profile/account page.
  2. Tap “Insights” for a quick analytics overview, or tap “Professional Dashboard” to access all insights.
on your account page, tap insights for a quick overview or tap professional dashboard for all analytics

Tap “Professional Dashboard” to access all insights, or tap “Insights” to see a quick overview of your analytics

If you select Insights, an overview of the past seven days will appear. You can see accounts you reached and engaged with, as well as total new followers. You can change the time period at the top of the Insights page, and scroll down to view information on your recently posted content.

screenshot of the insights overview page on instagram

The “Insights” analytics overview

If you select “Professional Dashboard,” a screen with account information and analytics will show up. You can scroll down through the information, or tap “See all” to the right of “Account insights.”

On the Professional Dashboard screen, tap “See all”

From here, you can adjust/establish the time frame for your analytics report. Click on the “Last 7 days” drop-down menu on the top left, and then select your desired date range from the available options.

select your desired date range from the options at the top

Select the time frame for which you’d like to receive analytics data

You can also view the following:

  • Accounts reached
  • Account engaged
  • Total followers

Accounts reached

This section provides the following information about accounts your posts reached:

  • Number of accounts reached
  • Top cities/countries
  • Age ranges
  • Gender
  • Followers vs. non-followers that saw your content
  • Percentage of posts vs. stories seen
  • Top posts and stories
  • Impressions (how many interacted with your content)
  • Profile visits
  • Website, email, and call button taps
the accounts reached screen

The accounts reached screen

Accounts engaged

This section provides the following information regarding accounts your posts reached:

  • Total accounts engaged
  • Follower vs. non-follower percentages for the accounts that engaged with your content
  • Interactions (likes and comments) for posts, stories, reels, vidoes, and live videos
  • Top posts, stories, reels, videos, and live videos
the accounts engaged screen

The accounts engaged screen

Total followers

This section provides the following information regarding your followers:

  • Growth (follows/unfollows)
  • Top locations of followers
  • Follower age range and gender
  • Most active hours and days
the total followers screen

The total followers screen

How to engage with your audience to gain followers

Now that you have a better idea of your audience demographics and which of your posts perform best, it’s time to apply this knowledge to your posts in order to gain more followers.

Here are five tips to grow your follower count:

  1. Post content regularly. Develop a schedule of days and times to post, and stick to it.
  2. Post a variety of content. Don’t only post images on your account; add in Instagram Stories, host an Instagram Live event, and make creative Reels.
  3. Make sure the posts you publish are complete. Write a caption, add hashtags and a location, and tag relevant accounts.
  4. Respond to all comments. If a follower (or potential follower) engages with your content, be sure to respond.
  5. Interact with other accounts. If you engage with other accounts, they are more likely to do the same in return. Like, comment, and reply to comments to get the conversation started and be known as an active brand.

As you start taking these actions, regularly check your analytics to see how your changes impact your follower count. Tailor your posts to replicate your most popular content.

Continue learning with Instagram

One of the best ways to engage other accounts is to tag them in your posts. Check out our step-by-step guide on How to Tag Someone on Instagram.


About the Authors



At Capterra, we believe that software makes the world a better place. Why? Because software can help every organization become a more efficient, effective version of itself.

Sierra Rogers

Sierra Rogers

Sierra Rogers is a senior content writer at Capterra, covering human resources, eLearning, and nonprofits with expertise in recruiting and learning and development strategies. With a background in the tech and fashion industries, she has extensive experience keeping her finger on the pulse of the latest trends and reporting on how they impact our world. Sierra enjoys cooking and dining out, collecting vintage designer goods, and spending time with her pets at home in Austin, Texas.

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