How to Make Remote Employees Feel Included

Brian Westfall profile picture
By Brian Westfall

Published
6 min read

Remote employees increasingly feel isolated and lonely. It's up to HR departments to make them feel like part of the team.

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The workplace is no longer just one office or location.

Whether it’s due to sudden concerns about spreading viruses or broad trends like rising transportation and real estate costs—as well improved technology and web conferencing software that breaks down barriers—more and more employees are working remotely. Globally, more than half of employees work outside of their employer’s primary offices at least 2.5 days per week, making flexible working the new normal.

In fact, according to a recent Capterra survey, more than 20% of respondents work from home exclusively.

The flexibility this change has afforded employers and employees alike can't be overstated (says the guy writing this from his couch). But the physical distance separating a growing number of remote workers from the rest of their colleagues also presents new issues:

Make no mistake: If your HR department doesn't act fast, these issues will cause your remote employees to become disengaged and leave.

Businesses must implement tools and policies with the needs of remote employees in mind to enjoy greater retention and engagement from their remote workforce.

3 tips to make your remote employees feel more included

If you've been ignoring your remote workforce's needs or assumed their needs are the same as your in-office employees, it's time for some changes.

Here are three tips to get things started.

Tip #1: Bring your watercooler online

The weather, that crazy game last night, or whatever you're bingeing lately. In the office, it's easy to take small talk like this for granted. For remote workers who rarely get to participate in it, though, small talk is a precious commodity. Without small talk, a remote worker's only connection to their co-workers is, well, work.

The jury may still be out on whether collaboration tools such as Slack and Microsoft Teams actually make us more productive, but there's little doubt as to their importance for remote teams to be able to participate in all-important small talk.

If you don't have one of these tools already, get one. Then, do some basic setup to encourage your workers to use the tool the right way:

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As an added bonus, your managers now have the perfect forum to broadcast remote employee accomplishments to the whole team or even the whole company—another key to making them feel included.

Tip #2: Train managers to fairly assess and promote remote workers

While managers would like to believe they treat all of their workers the same, their employees might not feel the same way—especially remote employees who lack visibility with their manager compared to their in-office counterparts. Case in point: One out of four millennial remote employees worry they're missing out on career opportunities.

HR departments need to work with management to quell these concerns, or risk watching their best remote talent leave to work for someone who gives them those opportunities.

The Gartner report “Out of Sight, Out of Mind? Managing the Remote Worker" covers two things you should train managers on to ensure they treat remote workers fairly when it comes to their performance and career progression (full research available to Gartner clients):

  1. Offer remote employees stretch assignments and leadership opportunities. Assigning all of the easy, rote work to remote employees so you don't have to check on them as often is the management version of cutting corners. Managers should offer their remote teams challenging work that tests them and check in regularly to offer help if they're struggling. Letting remote workers lead projects will also support more interactions between remote and in-office team members.

  2. Measure performance on outcomes, rather than effort or observation. If you're using time taken or “effort" to assess worker performance, stop. HR and management should work together to develop better outcome-based metrics for easier apples-to-apples comparison of remote employee performance. This could include measurable quantities of output (e.g., lines of code) or a peer review to assess quality.

Don't discount the importance of developing new skills either. While remote workers should (like all employees) be the ones to own their development, managers play a key role in helping them along.

Tip #3: Mix it up when it comes to face-to-face time

If the only time remote workers see their team is during a blurry, lagging video conference call that takes place once a month, can you really blame them for feeling like their team doesn't know or understand them?

As the remote workforce grows, companies need to strive to mix up these strictly business meeting calls with other forms of face-to-face time so teams can start to see their remote colleagues as people, rather than just heads on a screen.

Here are some ideas to get you started, ranked from low to high effort:

  • Let newly hired remote workers give a tour of their space. (Low effort)

  • Pair up in-office and remote workers for virtual coffee chats. (Low effort)

  • Plan events where in-office and remote workers can do things like watch movies or play games together. (Medium effort)

  • Pay to bring remote workers into the office. (High effort)

For that last one, plan when remote workers visit the mother ship around changes that would benefit the most from face-to-face communication, such as a major strategy shift or leadership change.

We're not even remotely done

Even the best and brightest fumble when it comes to managing a remote workforce. Companies such as Best Buy, Yahoo, and IBM have gone so far as to abandon their remote workforce programs because they couldn't achieve the collaboration they wanted.

For most companies, this kind of drastic action is unnecessary. With the right tools and tactics, your business can not only accommodate a remote workforce but actually make them feel valued too.

This huge topic can't be covered entirely in one article, so be sure to check out our additional resources on remote teams:


Methodology

Capterra Remote Work Surveys, November 2019

The remote work survey referenced in this article was conducted by Capterra in November 2019 among 912 respondents who reported full-time employment in the United States. A follow-up survey was conducted in November 2019 among 394 respondents who reported full-time employment in the United States, 140 of whom reported not working remotely on a regular basis.


Looking for Talent Management software? Check out Capterra's list of the best Talent Management software solutions.

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About the Author

Brian Westfall profile picture

Brian Westfall is an associate principal analyst at Capterra, covering human resources, with a focus on recruiting, talent management, and employee engagement. Over the past decade, Brian’s research on the intersection of talent and technology has been featured in Bloomberg, Fortune, SHRM, TIME, and The Wall Street Journal. He also led a session - “Become Data-Driven Or Drown: Why Winners and Losers of The Next Recession Will Be Decided By Tech” - at the SHRM Talent Conference & Expo in 2023.

When he isn’t helping small and midsize businesses get the most out of their HR technology, Brian can be found playing with his two corgis or traveling the world.

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