4 Human Resource Mission Statements to Inspire Any Talent Pro

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If you want to have the best staff, you need to make sure they do work that matters, are easily managed, and, of course, S.L.E.E.P.!

Wondering what I’m talking about? It’s all to do with HR mission statements.

What does having the best staff mean? How does your company define successful employees? And how can you achieve a workforce where your entire talent pool is working toward a common goal?

One way is by developing a guiding principle for your HR department to follow as you make talent decisions.

I’ll walk you through four companies that have such mission statements, but first let’s dive into what an HR mission statement actually is.

What is an HR mission statement?

An HR mission statement is a specific motto, goal, or philosophy followed by a company’s HR department. It differs from a company’s overall mission statement because it doesn’t necessarily have anything to do with what the company itself does.

Instead, an HR mission statement focuses on the talent and human aspects of the organization.

While a human resources mission statement can focus on recruiting, hiring, or managing an existing workforce, it should always provide a goal or outlook for managing the people that make a company great.

Let’s check out four companies with great HR mission statements to jump-start your creative juices.

And, remember that no matter your mission statement, you can’t manage a great staff without great talent management software.

1. “S.L.E.E.P.

The company: SleepZoo, a mattress review and comparison company

Why “S.L.E.E.P.”? They aren’t exactly telling their employees to get some shut-eye. SleepZoo’s HR mission statement stands for:

  • Seize the opportunity to recognize high-quality work.
  • Look for the best-qualified team members
  • Ensure everyone has the right tools to operate efficiently
  • Establish sound policies for equitable treatment
  • Provide competitive payment

“S.L.E.E.P.” is an all-around HR philosophy that encompasses several valuable facets of a healthy and operational talent team, including nods to tools of success, employee recognition and reward, and hard-line policies that ensure fairness.

The combination of a snappy, silly acronym that stays perfectly on-brand with real, actionable content in the statement itself makes for a winning HR mission statement.

2. “Work That Matters”

The company: Common People United, a digital strategy and relationship marketing company that makes an effort to focus on facilitating good community works and activism.

Why “Work that matters”? Common People United takes this HR philosophy so seriously that it devoted an entire page of the company’s website to its origins and application.

“We spend about 2,000 hours per year at work. Why not make that time matter? …for us, ‘work that matters’ is less about what you do, and more about how you do it. And, it’s more than just a tagline. It is how we see our work, and how we see the world.”

When they encourage their employees to do work that matters, Common People United is emphasizing a focus on the outcome of their design and thinking critically about why employees are doing the work they do. In a millennial workforce where many employees are more focused on social impact than making money, this HR mission statement is on point.

3. “Select Hard, Manage Easy”

The company: TalentPlus, a talent management consulting company

Why “Select hard, manage easy”? Here’s the idea: if you put hard work into hiring and selecting the perfect candidate, you can avoid having to micromanage your employees once they settle in. It’s a “put good in, get good out” kind of concept, and it works great for TalentPlus.

TalentPlus works with recruiting, hiring, and managing different talent pools. They focus on hiring and developing the best employees out there, and have won several awards recognizing the success of their method (including five consecutive years as a Fortune top ten Great Place to Work in the U.S. for Small and Medium Sized Businesses).

4. “Create conditions for innovators to do the best work of their lives”

The company: Fueled, a mobile app strategy, design, and development agency.

Why “Create conditions for innovators to do the best work of their lives”? As part of their hiring mission statement, the agency says: “Fueled believes they have a responsibility to create opportunities for candidates from every community and background to build a career in tech.” The company wants to ensure that it’s hiring the best people, no matter who they are or where they come from.

Fueled puts work into the recruiting process to find the best team possible, hiring employees who are a good fit, passionate about the work they do, and dedicated. Fueled wants their employees to come together to do the best work they can, and their willingness to hire in a way that facilitate that work is pretty darn awesome.

What’s your mission?

Does your HR department (not just your company) have a special or unique mission statement, philosophy, or goal? Tell me all about it in the comments below or tweet me @CapterraHalden! I’m always looking for other HR mission statements to include in my next update.

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About the Author


Halden Ingwersen

Halden Ingwersen is a former Capterra analyst.


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