B2B Marketing

18 Extraordinary Lead Gen Statistics for B2B Marketers in 2015

Published by in B2B Marketing

One of the main responsibilities of marketers today is lead generation. How can we send more leads to our sales team and make sure those leads are actually ready to buy?

What channels are best in order to reach our target audience? What will make them click on the ad and fill out a form? Sure, technology makes it easier for marketers to reach their target market, but it also makes it just as easy for those prospects to ignore or block your promotions.

This results in marketers needing to develop more creative lead gen campaigns, utilizing social media, email, and content marketing, just to name a few.

stats copy copy

So as the first half of 2015 comes to a close, check out these fascinating lead gen statistics to guide your digital strategy for the rest of the year.

1. 94% of B2B buyers conduct some type of research online before making a purchase. (Source: MarketingCharts<<Tweet this stat!

2. More than 80% of B2B leads generated through social media are from LinkedIn. (Source: Oktopost<<Tweet this stat!

6-30-2015 11-30-21 AM

3. 77% of B2B marketers plan to increase their use of LinkedIn. (Source: Social Media Examiner<<Tweet this stat!

4. 91% of B2B buyers never respond to an unsolicited inquiry. (Source: No More Cold Calling<<Tweet this stat!

5. 60% of executives say that email is their best performing channel in regards to ROI. (Source: Business 2 Community<<Tweet this stat!

6. 68% of B2B companies use landing pages to generate new leads for their sales teams. (Source: MarketingSherpa via HubSpot<<Tweet this stat!

7. The three most commonly used lead gen strategies are email marketing (78%), event marketing (73%), and content marketing (67%). (Source: Demand Metric Research Corporation<<Tweet this stat!

8. Improving the quality of leads generated and increasing the quantity of leads generated top the list as the most important lead gen objectives for businesses. (Source: Ascend2<<Tweet this stat!


9. 75% of B2B buyers use social media to support their purchase decisions. (Source: International Data Corporation<<Tweet this stat!

10. About 96% of website visitors are not ready to buy. (Source: Marketo<<Tweet this stat!

11. Marketing automation software has generated twice as many leads as email marketing software in 2015 so far. (Source: Statista<<Tweet this stat!

12. 74% of marketers spend more than $50 per lead generated, with 5% spending more than $1,000. (Source: Mintigo<<Tweet this stat!

6-30-2015 11-33-56 AM

13. Only 13% say their lead gen strategies are “very successful” in achieving their main objectives. (Source: Ascend2<<Tweet this stat!

14. Almost 50% of marketers say inbound marketing strategies are their primary source of leads, double that of outbound. (Source: HubSpot<<Tweet this stat!

15. 88% of users leave the wrong information when filling out an online form. (Source: Mintigo<<Tweet this stat!

16. 83% of B2B marketers use content marketing to achieve their lead generation goals. (Source: CMI<<Tweet this stat!


17. Marketers who blog are 13 times more likely to drive positive ROI than those who don’t. (Source: HubSpot<<Tweet this stat!

18. By 2020, 5% of sales will be driven by data collected through wearable devices. (Source: Gartner<<Tweet this stat!

How do your lead gen experiences compare to these stats? Share your thoughts in the comments below.

Looking for Lead Management software? Check out Capterra's list of the best Lead Management software solutions.

About the Author

Caroline Malamut

Caroline Malamut

Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.


Pingback by Find Leads Online Without Writing a Ton of Content - Market Veep on

[…] is more than just a social network; it’s also a powerful sales tool. More than 80% of B2B leads generated through social media are from LinkedIn. Use LinkedIn to create connections with […]

Pingback by 10 Landing Page Optimization Challenges You Need To Know on

[…] 88% people choose to fill in the wrong information in lead generation forms. […]

Pingback by 12 Content Marketing Stats from 2015 That Will Blow Your Mind - Inbox Insight on

[…] 60% of executives say that email is their best performing channel in regards to ROI. [Capterra] […]

Pingback by How Can Businesses Benefit From Inbound Marketing? - Z-SEO on

[…] companies, but B2B firms need to be on LinkedIn. A survey showed that B2B firms found approximately 80 percent of their leads thanks to […]

Pingback by 7 Maneras de Incrementar Tu Tasa de Conversión (hasta un 627%) Desde Tu Formulario de Contacto on

[…] es el segundo objetivo más importante de las compañías B2B: generar leads. Las compañías B2B utilizan diferentes estrategias para lograrlo. Pero no importa […]

Pingback by 10 Lead Nurturing Tips for Small Business Owners | Blog on

[…] short – you cannot trick a B2B consumer into paying for your service or product. Not when 94% of them are exploring the web constantly to find the best solution for their business. On the contrary, you […]

Pingback by The Ultimate Guide To Generating Leads Through Social Media on

[…] More than 80% of the B2B leads generated through social media are from LinkedIn. […]

Pingback by 12 Content Marketing Stats from 2015 That Will Blow Your Mind | Inbox Insight on

[…] 60% of executives say that email is their best performing channel in regards to ROI. [Capterra] […]

Comment by asenath on

A little bit shocked that only 35% of B2B marketers have a documented strategy. No surprise it is not as effective as they want it to be.

Comment on this article:

Comment Guidelines:
All comments are moderated before publication and must meet our guidelines. Comments must be substantive, professional, and avoid self promotion. Moderators use discretion when approving comments.

For example, comments may not:
• Contain personal information like phone numbers or email addresses
• Be self-promotional or link to other websites
• Contain hateful or disparaging language
• Use fake names or spam content
Your privacy is important to us. Check out our Privacy Policy.