22 Marketing Automation Stats for Your 2015 Marketing Plan

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We’re a month away from the end of Q2, which means we’re a month away from hitting the halfway mark of 2015.

Freaked out, yet? Me, too! Where has this year gone?

2015 marketing automation stats copy

We compiled some great marketing automation stats in 2014, but it’s time to provide a new look at the fast-changing industry with even more data to support to the importance of marketing automation software.

The Market for Marketing Automation

1. There are 215 marketing automation solutions currently on the market. (Source: Capterra<<Tweet this stat!

2. Monthly Google searches for “marketing automation” have grown by 22%, from 12,100 in Feb 2014 to 14,800 in January 2015. (Source: Spokal<<Tweet this stat!

monthly google search mktg auto

3. The majority of marketing automation users think it’s worth the price, with 47% saying it is “fairly priced.” (Source: VentureBeat<<Tweet this stat!

4. 73% of marketers believe that email is core to their business. (Source: Salesforce<<Tweet this stat!

Marketing Automation Use

5. B2B companies are twice as likely to use marketing automation as B2C companies. (Source: Capterra<<Tweet this stat!

6. Over 60% of marketers use mass email to connect with their customers, but only 13% of them are using marketing automation software. (Source: Autopilot<<Tweet this stat!

7. 79% of top-performing companies have been using marketing automation for two or more years. (Source: Pardot<<Tweet this stat!

pardot mktg auto use

8. The larger the marketing team, the more likely they are to use marketing automation software. (Source: Capterra<<Tweet this stat!

9. 44% of marketers say they are not fully satisfied with their marketing automation systems. The top reasons being that it takes too long to implement, is difficult to learn, and is expensive. (Source: Autopilot<<Tweet this stat!

Marketing Automation Industry Growth

10. 63% of users plan to increase their marketing automation budget this year. (Source: Marketo<<Tweet this stat!

11. 14% of marketing teams are planning to implement marketing automation software in 2015. (Source: Capterra<<Tweet this stat!

mktg auto plan to adopt

Marketing Automation in Practice

12. 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels. (Source: Marketo<<Tweet this stat!

mktg auto importance

13. 41% of marketers say that marketing automation is “Very effective/effective” at creating a cohesive customer journey. (Source: Salesforce<<Tweet this stat!

14. The most valuable features of marketing automation for users are lead nurturing (57%), analytics and reporting (52%), and list segmentation (39%). (Source: Marketo<<Tweet this stat!

15. 85% of B2B marketers felt they were not using their marketing automation software to their full potential last year. (Source: SiriusDecisions<<Tweet this stat!

ROI of Marketing Automation Software

16. Nurtured leads make 47% larger purchases than those who were not nurtured. (Source: HubSpot<<Tweet this stat!

17. Marketing automation users have seen an average increase of sales revenues by 34%. (Source: Pardot<<Tweet this stat!

18. Companies using marketing automation generate twice as many leads as those using just email software. (Source: Autopilot<<Tweet this stat!

email vs mktg auo lead gen

19. Relevant emails sent with marketing automation software drive 18 times more revenue than just email blasts. (Source: HubSpot<<Tweet this stat!

20. Only 8% of business are using marketing automation to nurture existing customers. (Source: SiriusDecisions<<Tweet this stat!

21. Personalized emails increase click-through rates by 14%, and conversion rates by 10%. (Source: HubSpot<<Tweet this stat!

22. Businesses using marketing automation to nurture prospects see a 451% increase in qualified leads. (Source: HubSpot<<Tweet this stat!

2015 still is far from over, so if you’re feeling uninspired in your marketing campaigns, consider marketing automation software. As these stats prove, it’s an incredibly crucial tool that everyone should consider adding to their marketing toolbox.

Do you use marketing automation software? How do these stats compare to your experiences?

Looking for Marketing Automation software? Check out Capterra's list of the best Marketing Automation software solutions.

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About the Author

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Caroline Malamut

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Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.

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