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Top 20 Most Popular Social Media Marketing Software

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“Social media” might be the most pervasive buzzword in the business world today. Companies of all sizes are looking to take advantage of the traffic and brand recognition that can come from a well crafted social media campaign. And it makes sense. Social media sites are some of the most visited pages out there. Facebook alone has over 1.8 million active users in 2017.

But, as usual, there’s a bit of a catch. Managing multiple social channels can be extremely complicated. You want to target your social content to the specific platform, but you’re juggling different posts and different post frequencies. It can be overwhelming, even for the most experienced social media guru.

Luckily, social media marketing software can help. With content management, automated publishing and more, this software can relieve some of the most time-consuming aspects of social media management, so you can spend your time strategizing your content instead of agonizing over it.

With so many solutions on the market, however, it can be challenging to know which solution will work for your needs. We’ve put together a report of the Top 20 Most Popular Social Media Marketing Software to get you started. This report was designed to show the “big players” in the industry to get your feet wet. This list is not all-inclusive, and should not replace your own research – the most popular solutions may not always be right for you!


This report was created using Capterra’s unique Popularity Index. The result of this algorithm is a weighted and ranked score based on the following:

  • 40% number of current customers
  • 40% number of active users
  • 10% social media presence (Facebook, Twitter, and LinkedIn followers)
  • 10% number of reviews on Capterra

In this category of software, there are a lot of really excellent solutions with a laser focus. In order to keep this report high-level, and in order to compare apples-to-apples across all companies, we removed any niche market product. We focused primarily on solutions that could manage social posts and campaigns on at least Facebook and Twitter.

We defined “customers” as the number of companies/organizations with an active license to the software. We defined a “user” as any administrative user (an employee of the licensed company who uses the software to manage social campaigns). Both “users” and “customers” refer only to those active in the past year.


You can find our raw data in the table below. In most cases, we rely on the software companies to submit their ballpark customer and user data directly, and push back on any numbers that seem inflated. If they do not or cannot share numbers, we provide our own estimates (in green) that we develop via extensive research, publicly available information, and industry averages. We give all companies the opportunity to advise us on our estimates before publishing. In general, all numbers in this chart should be viewed as estimates.

What social media software do you rely on? Did we miss anyone? Let us know! We update all of our Top 20 reports annually.

Looking for Search Marketing Automation software? Check out Capterra's list of the best Search Marketing Automation software solutions.

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About the Author

Rachel Wille

Rachel is the Market Research Analyst at Capterra. She studied at Carnegie Mellon University and is using her Decision Science degree to communicate data and help people make the right software choice. In her free time, she can be found exploring the realm of fiction and consuming copious amounts of white cheddar popcorn.


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