Much of your work as a nonprofit professional is immeasurable. How can you keep track of every smile you generate? Can you tally the sighs of relief, the tears of joy, the woofs and meows of appreciation?
Beyond the innumerable ways you make a difference in the community –human and animal – and the world, there are some numbers that are meaningful to members of the nonprofit sector.
Here’s a list 15 nonprofit statistics that quantify the triumphs, challenges, and realities of life for a nonprofit:
2. The future for philanthropy is bright. U.S. charitable giving is predicted to grow by 4.8% this year, and another 4.9% in 2016. Individual and household donations make up the largest percentage of the whole, at about 70%, but foundation giving is expected to grow the most in the coming year. (Source: Indiana University Lilly Family School of Philanthropy)>> Click to tweet
7. The open rate for nonprofit emails is between about 15% and 17.5%, with appeals at the low end and advocacy and other emails garnering higher open numbers. Click-through rates have fallen across the board, though. (Source: Blackbaud)>> Click to tweet
8. Snail mail is more popular for fundraising appeals than for organization publications. A third of nonprofits aren’t planning to send a print newsletter this year, while 12% won’t send any direct mail appeals. (Source: Nonprofit Marketing Guide)>> Click to tweet
9. 92% of nonprofit professionals use content marketing to spread their organizations’ missions, but more than half don’t have a documented strategy for their content. (Source: Content Marketing Institute)>> Click to tweet
10. Nonprofits have an average of 4.4 staff members responsible for technology in some way, a number that increases or decreases in correlation with the size of the organization. (Source: NTEN)>> Click to tweet
15. Nonprofit communicators name Facebook as the most important social media channel for nonprofits, with Twitter in second place and YouTube in third. (Source: Nonprofit Marketing Guide)>> Click to tweet
Whether it’s dollars distributed or hearts on Instagram, numbers can help tell your nonprofit’s story, even if it’s not the whole book. How do you use data to communicate or accomplish your mission?
And, did any of these statistics surprise you? Did we miss any big numbers?
Let us know in the comments below!