Giving your members the option of donating online or on the go is a huge benefit to your church—the more available and simple you make the giving process, the more donations you will get. This is because when you accept donations online, you give your busy and impulsive donors the speed and simplicity they need, you make it possible for them to set up recurring donations, and also your church can start to build relationships with the younger generation of donors, as younger people are more likely to donate online.
Ready to add online donation functionality to your church website? Here are some great donation tools you should seriously consider implementing:
Razoo is a donation widget—you embed the widget into your own website, and then you can accept donations directly from there. It is a free service—there are no setup fees and no monthly subscription fees. The widget also accepts recurring or one-time payments. There is a 4.9% processing fee per donation.
Razoo is also a website for listing your church or cause and getting more exposure—you can use it to set up fundraising pages as well.
Razoo is an incredibly simple solution for accepting donations on your website—you aren’t even obligated to sign up for an account. They can accept donations for your church as long as it files with the IRS. There is also no additional per transaction fee—no matter how large the transaction is, you are always charged 4.9%, with no added cost. Your donors make their whole donation directly from your church’s website through the Razoo widget—your donors are never sent to another website, and they also have an app that allows you to accept donations on Facebook.
Some cons are that Razoo pays out to nonprofits once a month instead of within a couple of days of getting the donation, so you won’t get your money immediately, and there is also a $10 minimum donation allowed through the widget. Also, compared with other payment processors, the 4.9% transaction fee is somewhat high.
FirstGiving is a nonprofit tool that lets you create custom fundraising and donation pages on their site. It comes with full reporting, can integrate with other donor management, social media, or CMS software you’re using, and has widgets (like a “Donate Now” button) that you can embed on your own website.
They charge a 5% FirstGiving Fee (investment in product and development) plus a 2.5% credit card fee. Event registration costs 4.25% for online events—either your church or organization can cover the fee, or you can choose to charge your donors that percentage instead. This fee is only applicable if you charge for your event registration.
FirstGiving gives you the ability to add YouTube videos and Flickr pictures straight to your donation page. They include a thermometer that displays goal progress, and it can handle offline donations as well as the ones you receive online. They also have event registration.
Some downsides are that the fees are a bit high, it does not support pledge, recurring gifts, or honorariums/tributes, does not allow custom fields to be added to the form, and has limited customization options.
Click&Pledge is an application that allows you to accept online donations, sell merchandise, promote events, and even set up recurring transactions. They charge a 3.50% processing fee, a $0.35 per transaction processing fee, and a $20 monthly fee—there is no application fee.
Click&Pledge allows you to sell items as well as get donations. It supports pledges, offers customization, and also offers some integration with certain tools, such as Salesforce.com, CiviCRM, Predictive Response xPress and CampaignFlow, Constant Contact, MailChimp, iContact, and Twitter. It also has different price packages to suit your specific needs.
Cons are that the fee structure can be a bit complicated at times. For instance, incidental merchant bank fees are applied, such as Assessments and an Access Fee that will be detailed on monthly merchant statements, and there are also non-qualified transactions. Although most charitable transactions are waived, Visa and MasterCard may assess 1.50% for cards that earn points; the American Express per transaction fees can get very high.
Network for Good’s DonateNow gives nonprofits services to help them to raise money and reach more donors online, such as a secure donation page with your branding, mobile-optimized giving, integrated social sharing, and built-in fundraising coaching. Pricing starts at $59.95/month (annual contract).
DonateNow offers recurring gifts, a single page donation form that looks like your website, and they give donors the option to cover the credit card processing fee, which is 3%.
Cons include the fact that the Lite version of DonateNow does not offer customization, and the form is many pages long.
Qgive is a solution that gives you the ability to accept any type of online donation, as well as allows your donors to set it up so that they give recurring automatic fees. It allows you to set up event registration as well.
They charge a one-time setup fee of $199, as well as merchant account fees: $0.25 transaction fee for Visa/MasterCard/Discover, $0.50 for eCheck/ACH, and American Express is $0.25, but requires a separate application and may charge additional fees.
Qgiv will imitate the look and feel of your website pretty completely, gives you the option of setting up recurring donations, allows you to add as many fields as you want, allows you to make it mobile friendly, and also lets you enter gifts in on the back-end.
A downside is that donors have to leave your website in order to give.
And here are some examples of church CMS providers that also offer online giving solutions:
Know of any more good donation tools? Add them in the comments below!