10 Best Blog Posts about Marketing & Selling Software

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As a new Capterran, I’ve been focused on learning as much as I can about the company in my first few weeks here, and I’ve been trying to figure out what our customers in the software industry really care about.top 10 blog posts

As I was searching around on our site and reading this blog, I wondered… which of these posts resonated best with software vendors?  (Also, since I’ll be writing posts in the future, I thought it’d be a good idea to see what’s already been written.)

So, I decided to check our Google Analytics account and see which of the posts were the most visited of all time.  After reading through these great articles, I decided it’d only be fair to share this “best-of” list with all of you to kick off my first post on the blog!

Check out the 10 Best Blog Posts for Software Marketers:

  1. Ten Awesome Examples of Software Social Media Channels
  2. The Power of Customer Testimonials on Your Website
  3. Tracking with Google Analytics vs. Marketing Automation
  4. 5 Things Ayn Rand Can Teach You About Online Marketing
  5. Crash Course: How to Get an “A” in Website Lead Gen
  6. Another Sales Email? Is Your Follow-up Getting Annoying?
  7. You’re Making a Bad First Impression – Time to Change!
  8. Hotel Keys and Napkin Notes: Creeper or Marketing Genius?
  9. 5 Creative Ways to Woo Your Prospects with Content
  10. Summer Interns: The Good, The Bad and Avoiding the Ugly

Did your favorite posts make the top 10? If not, which others did you find to be the most helpful?

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About the Author


Caroline Malamut

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Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.


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