Too many sales and customer relationship management-related articles to read? We’ve curated this list of important sales stories in the news this week.
Cyber Week sales cross record-breaking $31 billion, Highspot raises $75M, and more sales news
Mediafly introduces content-related reporting capabilities into its sales enablement software Dubbed Mediafly Insights, the new capabilities offer users enhanced content usage reporting and analytics. These capabilities will make it easier for sales teams to understand how sales content impacts conversations and moves leads across every stage of the buying cycle.
Highspot raises $75M to support rapid growth The freshly raised funding represents a Series D-1 investment round for the Seattle-based sales enablement software start-up. This round brings Highspot’s total funding since its inception in 2012 to over $200 million. The company plans to use this money to expand into new industry verticals and boost enterprise services and support capabilities.
Salesforce marks 2019 Cyber Week sales at record-breaking $31 billion. According to a report, this year’s e-commerce sales for Thanksgiving Day are up by 16%, Black Friday by 14%, and Cyber Monday by 11%. Fifty-five percent of all orders across Cyber Week were driven by mobile devices. This growth highlights how retailers are leveraging digital sales platforms to increase sales, despite a shorter holiday shopping season this year.
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