Not even the best online quiz maker can teach you how to design an online quiz that fits all your needs. But this guide can!
If I lived in the Harry Potter universe, I would be in Ravenclaw. If I were an Avenger, I’d be Captain America. I’ve got a purple aura, would most be at home in Sicily, and should make tiramisu for dessert tonight.
Where does this fountain of self-awareness come from? The majesty of the online quiz, of course! We all want to learn more about ourselves, and quizzes scratch that itch.
According to the Content Marketing Institute, 71% of B2B marketing is geared toward lead generation, and while a plethora of B2C companies have already begun using online quizzes in their content marketing, it can be difficult to design them in the B2B space.
So, how do you remedy that and grow your B2B customer base with robust online quiz design?
How to design your online quiz to build your B2B base
From there, you should focus your energies and marketing on engagement rather than simply acquisition.
You want your customer base to grow and reach untapped markets, but 49% of businesses get higher ROI with engagement-driven marketing versus acquisition-based marketing.
Engagement builds relationships with your leads, and if they weren’t already in your target demographic, you need that relationship and ensuing trust to achieve higher customer retention and increased word-of-mouth recommendations.
Remember: This list should act as a baseline for your online quiz design best practices. Use your unique product and goals to tweak it to better suit your needs.
Let’s get cracking!
Where to go from here
20 steps is a lot, so let’s start with the first one.
Give your quiz an eye-catching title. This is a great exercise because it forces you to truly understand the crux of what your quiz is about.
Your title should be short (try saying it in one breath), emotional (get out your thesaurus, folks), fun (as fun as a quiz can be, I mean), and to the point (“Brevity is the soul of wit”).
Now here’s your homework: Comment below or tweet at me with the title of your quiz-to-be, and what you hope to use it for. We can workshop it together!