12 Must-Attend Sessions for B2B Marketers at Dreamforce 2016

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It’s that time of year once again…every B2B marketer’s favorite time of the year…our version of the Super Bowl…it’s time for Dreamforce!

Over 150,000 sales and marketing professionals are expected to hit the streets of San Francisco this October, all with the goal of honing their skills and making new connections. While there are a multitude of activities throughout the 4-day conference, attending breakout sessions is a huge part of a Dreamforce attendee’s day.

dreamforce for b2b marketers

So of the 2,000+ sessions, which ones are crucial for B2B marketers to attend? I’ve done all of the heavy-lifting and compiled this list must-attend sessions for B2B marketers at Dreamforce, just for you! 

#MarTech Demystified: Build Your Small Business Marketing Stack

Even software vendors need marketing software! Attend this session (hosted by Capterra!) to learn how to build the most efficient and effective marketing software stack possible. In addition to our expert advice, we’ll also have Scott Brinker, Co-founder of ion interactive and Editor of Chiefmartec.com, and Travis Wright, Chief Marketing Technologist at CCP Digital, Inc. Magazine columnist, and host of the VentureBeat Podcast, in this panel discussion.

2016 State of B2B Marketing

Hosted by one of my favorite speakers, Mathew Sweezey will give you a full overview of the marketing landscape for the B2B industry. Based on the Salesforce 2016 State of Marketing report, he’ll discuss the most pressing marketing priorities, obstacles, and shifts for B2B marketers worldwide.

3 Effective Ways to Supercharge Your B2B Social Marketing

Social media has always been a tough nut to crack in the B2B world. If you’re still struggling, join this panel to learn how they built their social programs, their lessons learned, best practices, and what you can start doing right away to bring social to the next level.

Creating a B2B Marketing and Sales Dream Team

Sales and marketing alignment is a constant challenge. Use your time at Dreamforce to collect some tips and best practices from a panel of B2B marketers and sales professionals. They’ll share how they have come together across departmental lines to transform the way they close deals using close communication, connected tools, and automation.

Death to Boring B2B Marketing: How Applying Design Thinking Drives Success

The B2B industry is often stereotyped as boring, much to the dislike of us B2B marketers. So what can you do to combat those creative challenges? This session will teach you the principles and methods of “design thinking” and will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk.

Running B2B Marketing Campaigns as a Team of One

More than likely, you’re doing more than what your job description says. So how do you juggle all of your responsibilities without completely dropping the ball, especially if it’s just you on the marketing team? Learn how marketing automation can help to develop content, strategy, logic, and timing around all of the campaigns that can be running simultaneously.

The Journey to Best in Class: How to Improve B2B Email Campaign Performance

Email is the place to be for B2B! When you apply best practices in a few key areas, you can shape your email campaigns for their best performance. This session will cover some quick take-aways in four key areas – technical best practices, data best practices, content creation, and email cadence.

The First Steps to Successful Account-Based Marketing

If you haven’t heard about account-based marketing yet, then you must have been living under a rock! First step: remove self from rock. Second step: attend this session. Hear from Terminus CMO & co-founder, #FlipMyFunnel originator, and “Account-Based Marketing For Dummies” author, Sangram Vajre, and Jim Hopkins of Salesforce Data.com as they share the reasons why ABM is the best strategy for B2B companies.

Customer Success Journey: How Marketing Connects Sales, Service, IT & Community

Marketing is an integral part of any company, interacting with almost every team and department. Marketers must align their organizational vision and capabilities by partnering with line-of-business leadership, including the chief information officer, chief customer officer, chief digital officer, and chief revenue officer. Add this session to your agenda to find out how to achieve this complex integration.

Reviving Cold Leads with Lead Nurturing

I’m a big believer in email nurturing, so I couldn’t pass up recommending this specific session! You’ll learn all about how to help move cold, unresponsive leads through the sales funnel using intelligent, automated engagement campaigns.

Wake up Sleepy Subscribers with a Re-Engagement Campaign

Sure, you have a large subscriber list, but are they actually active and engaged with your content? After attending this session, you’ll come away with best practices around when to send re-engagement messages, how to optimize the message, and what to do with subscribers that do not re-engage.

Analytics Could’ve Saved the Death Star: Be a Force for Your Business

Who doesn’t love Star Wars? Combine that with analytics and you’ve got a winning session! Learn how analytics could have aided Darth Vader and the Empire and why it’s crucial for business. Whether you’re planning to build a galactic super weapon, or just looking to gain a competitive advantage, anticipatory analytics provides needed business foresight.


With over 2,000 sessions to choose from, I definitely wasn’t able to list them all. What sessions will you be attending at Dreamforce? Share your recommendations for B2B marketers at Dreamforce this year in the comments below.

If you’ll be attending Dreamforce this year, come by the Capterra booth and say hello! We’re booth #1813 and we’ll be giving out tons of awesome swag and offering special prizes to those who write a software review. And to kick off the conference with a bang, the night before (October 3rd) we’re hosting a happy hour event just two blocks from the main expo hall! Join us at App-y Hour with Gartner Digital Markets to network with your fellow B2B marketers, indulge in a few delicious cocktails and small bites, and get to know team members from Gartner, Capterra, Software Advice, and GetApp.

Looking for software? Check out Capterra's list of the best software solutions.

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About the Author


Caroline Malamut

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Caroline is the Vendor Marketing Manager at Capterra. Her love of marketing began while growing up in Philadelphia and has only grown since attending the University of Pittsburgh. In her free time she enjoys reading, spending time with friends and family, and cheering on her Philly and Pitt sports teams.



Here’s another good one about ABM. We are almost at capacity. See speakers at bottom.

“The New Gold Rush” – Account-Based Marketing from Top CEOs and CMOs

Forresters’ has called ABM a “gold rush.” Want an inside peak into ABM? Top CEOs and CMOs will use the MBA case style format to teach you how to accelerate sales fast via ABM. We’ll kick off with a peak inside winning ABM strategies and campaigns that marketing, sales and customer success execute together to accelerate revenue. We’ll conclude with an extended Q&A as our practitioner experts will help you jump start ABM momentum and justify future ABM investments. Come prepared to be inspired and leave with a quick win you can execute. Learn from an esteemed panel that will include: Rishi Dave, CMO, Dun & Bradstreet; Robi Ganguly, CEO, Apptentive; Jason Jue, CMO, Triblio; Jon Miller, CEO, Engagio; Fred Tsai, Salesforce (moderator)

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