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7 Social Media Management Software Tools for Outspoken Nonprofits

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Updated 9/15/2017: This piece has been updated to include 7 social media management tools from the original 6, as well as updated pricing information.

Social media marketing is neither an art, nor a science, but a healthy mixture of both.

While it is true that you can measure the success of your social media campaigns, as you would with any science, the results are not always consistent.

For example, one piece of content may capture lightning in a bottle and go viral, while a similar piece of content will not. This slight uncertainty lends social media management that hint of an art—and art, as we all know, is subjective.

I’ve created and led many social media accounts, some more successful than others, but one consistent factor in my success has been my use of a quality social media management software. I’ve learned a lot while taking stabs in the dark and relying simply on the social outlets by themselves, but my best campaigns have come about with the use of third-party tools.

Nonprofits rely on social media to spread their message to followers, donors, and potential supporters. Social media campaigns have great potential to spread your message and reach new people, but your organization can maximize that potential with valuable social media tools.  

In order to take your nonprofit online campaigns to new heights, here are seven social media management software tools you need to consider.

(Software options are listed in alphabetical order.)

1. Agorapulse

Agorapulse is a well-rounded social media management platform that includes a fully paid option as well as a few free tools on the side. Agorapulse works with several social media outlets, including Facebook, Twitter, Instagram, Google+, and LinkedIn.

Features:

  • Analytics
  • Automated publishing
  • Contact management
  • Content management
  • Keyword filtering
  • Multi accounts management
  • Posts scheduling

Pricing:

Small – $49/month – 3 social profiles

Medium – $99/month – 10 social profiles

Large – $199/month – 25 social profiles

Enterprise – $299/month – 40 social profiles

Capterra user rating: 4.5/5 stars

2. Buffer

Buffer is one of the most wellknown social media management software options on the market, and one of the most comprehensive. Buffer offers several pricing tiers for individuals and businesses, as well as software additions for their product meant to enhance your social media experience. Buffer caters to multiple social media outlets, including Facebook, Twitter, LinkedIn, Instagram, and Google+.

Features:

  • Analytics
  • Automated publishing
  • Content management
  • Conversion tracking
  • Keyword filtering
  • Multi account management
  • Post scheduling
  • Android/iOS apps

Pricing:

Individual – Free – 1 social account per platform

Awesome – $10/month – 10 social accounts per platform

Small – $99/month – 25 social accounts per platform

Medium – $199/month – 50 social accounts per platform

Large – $399/month – 150 social accounts per platform

Capterra user rating: 4.5/5 stars

3. Hootsuite

Hootsuite has millions of users and is the most popular social media management solution in the world. Hootsuite connects with over 35 social networks, including the biggest names: Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram. Hootsuite also offers an app directory full of add-ons and plug-ins made to enhance and customize your dashboard.

Features:

  • Analytics
  • Automated publishing
  • Content management
  • Content suggestions
  • Conversion tracking
  • Multi account management
  • Post scheduling
  • Android/iOS apps

Pricing:

Individual – Free – 3 social profiles (limited features)

Professional – $19/month – 10 social profiles

Team – $99/month – 20 social profiles

Business – $499./month – 50 social profiles

Enterprise – Custom pricing – Customizable features

Capterra user rating: 4.5/5 stars

4.  MavSocial

Are you looking to up your visual campaigns on social media? MavSocial has you covered with their social media management platform geared towards uploading, managing, and creating visual campaigns. MavSocial spans across all major social networks including Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Instagram. MavSocial is perfect for nonprofits looking to engage their followers with more visuals, including images and videos. In addition to all of the standard social media management features, MavSocial includes image galleries for all of your uploads as well as their own database of free stock images for your own use.

Features:

  • Analytics
  • Automated publishing
  • Content management
  • Customer targeting
  • Multi account management
  • Post scheduling
  • Stock Image Database

Pricing:

Small Business – Free – 2 social profiles

Advanced – $19/month – 10 social profiles

Professional – $59/month – 50 social profiles

Agency – $199/month – 3 users and 50 social profiles

Enterprise – Customizable – Unlimited social profiles

Capterra user rating: 5/5 Stars

5. SocialOomph

SocialOomph is perfect for beginner social media managers due to its straightforward setup. Rather than load the user with tons of data and information that they may not be equipped to understand, SocialOomph puts the action tools (post scheduling, follower vetting, automated messaging, etc.) at the forefront of its operation. The free option of SocialOomph primarily focuses on Twitter, while the paid option includes Facebook,  LinkedIn, RSS feeds, and Pinterest as well.

Features:

  • Content management
  • Conversion tracking
  • Keyword filtering
  • Post scheduling
  • Multi account management

Pricing:

Basic – Free – 5 Twitter accounts

Twitter Unlimited – $6.97/ bi-weekly  – Unlimited access to all Twitter features

Professional – $17.97/ bi-weekly – Full access to all SocialOomph features for all social platforms

Capterra user rating: 4/5 Stars

6. Sprout Social

Right off the bat, Sprout Social’s website dives into its social media data capabilities. This gives the impression that Sprout Social, although capable of your standard social media features such as post management and scheduling, holds their analytics reporting in high regard. Sprout Social wants you to use their software to quantify your social media strategy and convert that data into leads for your organization. This is perfect for nonprofits looking to find new ways to reach followers and attract new donors.

Features:

  • Analytics
  • Automated publishing
  • Content calendar
  • Content management
  • Keyword filtering
  • Multi account management
  • Post scheduling
  • Social inbox
  • Team tasking

Pricing:

  • Premium – $99/per user per month – 10 social profiles
  • Corporate – $149/per user per month – 15 social profiles
  • Enterprise – $249/per user per month – 20 social profiles

7. Viraltag

Viraltag is another visuallyoriented social platform meant to bring some color your social feeds with more to look at than giant blocks of text. Viraltag has both the ability to edit images in their built-in image editor as well as seamlessly integrate images from Canva. Viraltag manages social profiles from Facebook, Twitter, Instagram, Tumblr, LinkedIn, and Pinterest. Similar to MavSocial, Viraltag is perfect for the nonprofit looking to add more images and videos to their social feeds, increasing engagement with campaigns.

Features:

  • Analytics
  • Automated publishing
  • Content management
  • Keyword filtering
  • Multi account management
  • Post recycling
  • Post scheduling

Pricing:

Individual – $24/month – 10 social profiles

Small Business – $79/month – 25 social profiles

Brand – $249/month – 50+ social profiles

Capterra user rating: 5/5 Stars

What’s next for your social media campaign?

Now that you have the tools for social media success, it’s time to work on building your presence.

Be sure to check out these other Capterra blog posts on social media tips and strategies:

And finally, for everything else related to nonprofits, be sure to keep up with our nonprofit technology blog.

Have you tried any of these software options? What did or didn’t you like about your system? Are there any that you feel I neglected to cover? Be sure to let me know in the comment section below!

Looking for Nonprofit software? Check out Capterra's list of the best Nonprofit software solutions.

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About the Author

Nick Morpus

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Nick Morpus is a Content Writer for Capterra, a free resource that matches buyers and sellers of business software. He has a background in politics, economics, and journalism, which he dedicates his off-time to contributing his thoughts to other political sites. In his free-time he enjoys reading, drawing, photography, playing guitar, writing, and cooking.

Comments

Thanks so much for including Buffer, Nick! 🙂

Thank you for including Viraltag in the List Nick 🙂

I really like your article @Nick, very informative article but here I want to add my opinion I prefer socialchamp. Social Champ has very impressive feature more interesting is recycling post which helps me in gaining more generic traffic , also it has team feature so i can share my account with other team members so that they can easily manage my social accounts I recommend you to try it must you can feel the difference on your self and also its 14 days trial version is free!

Amazing Blog Nick! If you’re mentioning about all the major tools then Viralpep and Social Pilot are the other amazing tools that I’ve been using for a long time.

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