Top 5 Social Media Marketing Analytics Software for Reporting

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Use the reporting feature of social media marketing analytics software to check how well your social media campaigns are performing. Here are the top five tools that offer this capability.

Top 5 Social Media Marketing Analytics Software for Reporting

Your customers spend a significant amount of time on social media platforms such as Facebook, Twitter, and Instagram. Therefore, as a business, you can’t ignore the sales potential of these platforms. But simply advertising on social media isn’t enough. You must also understand which of your marketing efforts are working and which aren’t.

Social media analytics tools help monitor and measure the performance of your social media marketing campaigns. Its reporting functionality offers data visualization using charts, graphs, maps, etc., so you can view large volumes of data in an easily understandable format. It also provides real-time insights to gauge your social media performance.

We analyzed thousands of user reviews for social media analytics tools listed on Capterra to find out what real users like you think about the reporting function of the software tools they use. Based on our analysis, we ranked the top five tools with the highest positive sentiment score for the reporting feature.

What is a sentiment score?

A sentiment score is a numerical representation of how real software users feel about a tool’s functionality and usability. It’s a rating of how positive the comments for a product or its features are. Products with rave reviews get a high score, lukewarm reviews a midrange score, and poor reviews a low score—all on a scale of 0 (negative) to 10 (positive).

Click here to read our complete product selection methodology.

Top 5 social media marketing analytics software for reporting

Product name Reporting sentiment score
(out of 10)
Agorapulse 6.49
Mailchimp 6.48
Zoho Social 6.48
Sprout Social 6.47
Falcon.io 6.44

1. Agorapulse

  • Sentiment score: 6.49 (out of a possible 10)
  • Mentions of “reporting” in reviews: 50
  • Percentage of positive mentions: 74%

Agorapulse is a cloud-based social media analytics tool that allows you to monitor the performance of your social media content. You can check which type of content is getting the most responses on various social media platforms and accordingly change your marketing strategy.

The tool offers hashtag reports to help you understand which social media hashtags are driving maximum engagement. You can also create customized reports that are automatically sent to your teammates on a weekly or monthly basis.

Agorapulse’s reporting sentiment score analysis

Of all the user reviews mentioning “reporting,” 74% are positive and only 5% are negative.

How users feel about the reporting feature of Agorapulse

Agorapulse has a higher sentiment score for reporting than other products in Capterra’s social media analytics software category. It scores 6.49 against a category average of 6.32 (out of 10).

Reporting sentiment score comparison for Agorapulse


2. Mailchimp

  • Sentiment score: 6.48 (out of a possible 10)
  • Mentions of “reporting” in reviews: 384
  • Percentage of positive mentions: 76%

Mailchimp is a cloud-based social media management and email marketing tool that allows you to manage leads and contacts, create targeted social media ad campaigns, and automate content publishing, among other tasks.

It offers ad reports that let you monitor how well your Facebook and Instagram posts are performing. These reports are updated with the latest stats every four hours, for up to 48 hours after your posts are published. They monitor key metrics such as likes, shares, comments, impressions, and engagement.

Mailchimp’s reporting sentiment score analysis

Of all the user reviews mentioning “reporting,” 76% are positive and only 3% are negative.

How users feel about Mailchimp's reporting feature

Compared with other products in Capterra’s social media analytics software category, Mailchimp has a higher sentiment score for reporting. It scores 6.48 against a category average of 6.32 (out of 10).

Reporting sentiment score comparison for Mailchimp


3. Zoho Social

  • Sentiment score: 6.48 (out of a possible 10)
  • Mentions of “reporting” in reviews: 76
  • Percentage of positive mentions: 73%

Zoho Social is a cloud-based social media analytics tool that lets you create custom reports, track leads conversion and customer engagement, manage contacts, and monitor the performance of your social media channels on Facebook, Instagram, Twitter, etc. Keyword filtering, social media listening, and automated publishing are its other key features.

It offers a drag-and-drop reporting dashboard where you can view various metrics such as the number of views, likes, shares, and comments on your social media posts. You can track the engagement and activities of organic as well as paid visitors. You can also filter the reports by date.

Zoho Social’s reporting sentiment score analysis

Of all the user reviews mentioning “reporting,” 73% are positive and only 2% are negative.

How users feel about the reporting feature of Zoho Social

Zoho Social has a higher sentiment score for reporting compared with other products in Capterra’s social media analytics software category. It scores 6.48 against a category average of 6.32 (out of 10).

Reporting sentiment score comparison for Zoho Social


4. Sprout Social

  • Sentiment score: 6.47 (out of a possible 10)
  • Mentions of “reporting” in reviews: 72
  • Percentage of positive mentions: 78%

Sprout Social is a cloud-based analytics and reputation management tool that allows you to monitor your social media campaign performance, create custom reports, collect and analyze social data, and automate content publishing, among others.

Its reporting function helps you understand which type of content is performing well and driving engagement. You can compare your company’s social media pages with those of your competitors’ and check how you stack up against them. You can also access comprehensive keyword and hashtag reports to plan and analyze your social media campaign.

Sprout Social’s reporting sentiment score analysis

Of all the user reviews mentioning “reporting,” 78% are positive and only 3% are negative.

How users feel about the reporting feature of Sprout Social

Sprout Social has a higher reporting sentiment score than other products in Capterra’s social media analytics software category. It scores 6.47 against a category average of 6.32 (out of 10).

Reporting sentiment score comparison for Sprout Social


5. Falcon.io

  • Sentiment score: 6.44 (out of a possible 10)
  • Mentions of “reporting” in reviews: 20
  • Percentage of positive mentions: 76%

Falcon.io is a cloud-based social media analytics and content marketing tool that lets you monitor your social media content, engage with customers, create custom reports, and manage your contacts. Its other key features include automated publishing, keyword filtering, media monitoring, and conversion tracking.

The tool offers customizable report templates for various social media platforms such as Twitter, Instagram, and Facebook. You can analyze reports based on metrics such as page likes, page views, total reach, and engagement among page followers by age and gender. You can also set up automatic sharing of reports via email with all stakeholders.

Falcon.io’s reporting sentiment score analysis

Of all the user reviews mentioning “reporting,” 76% are positive and only 8% are negative.

How users feel about the reporting feature of Falcon.io

Falcon.io has a higher sentiment score for reporting compared with other products in Capterra’s social media analytics software category. It scores 6.44 against a category average of 6.32 (out of 10).

Reporting sentiment score comparison for Falcon.io


Next steps

In this article, we’ve listed the top five social media marketing analytics tools with the most positive reviews for reporting. To select the one that best caters to your needs, follow these steps:

  • Match your business requirements against the features of each tool. Eliminate products that don’t meet your social analytics needs.
  • Read user reviews on Capterra to understand what real buyers have to say about the social media analytics tool you’ve shortlisted.
  • Check out Capterra’s social media analytics software buyers guide to understand the benefits, features, and cost of these tools.

Methodology

For this report, we evaluated all social media analytics tools on Capterra that had 20 or more unique reviews mentioning “reporting” and related terms.

The products listed in this report had the highest percentage of positive mentions for reporting among eligible products.

To calculate the sentiment score, we looked at specific mentions of “reporting” in each review and analyzed the terms used to describe reporting. We then scored each term on a scale of 0 to 10, with 10 being the most positive. The score for each snippet was the sum of all descriptive terms in the snippet. Snippet scores were then averaged for the product to determine average sentiment score for the product.

When comparing the average sentiment score of a product to the average score for the entire category, the product’s score was removed for accuracy.

To identify user feedback trends, we performed sentiment analysis of reviews left for each product in the 24 months previous to the creation of this report. Reviews data may have changed since publication and may not reflect current conditions.

Looking for Social Media Monitoring software? Check out Capterra's list of the best Social Media Monitoring software solutions.

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