I’ll be the first to admit: I’m biased here.
I blog about talent and hiring for a living. I spend a lot of my time researching applicant tracking systems and talent management software, and a big part of staying on tech’s cutting edge is reading blogs. A lot of blogs.
So, it’s no wonder that my first recommendation whenever recruiters ask me how they can find more candidates (and stronger candidates) is to start a human resources blog.
I’m not only speaking from my own bias, though. Blogging can have huge benefits for your hiring process, your candidates, and your business as a whole. That’s why I recommend it so often.
Recruitment blogging is a game changer, and you should consider creating a human resources blog.
Why? Let’s start with the facts.
The benefits of blogging
According to blog hosting site WordPress, more than 409 million people view over 22 billion blog pages every single month. Can you imagine if your job ads got that much traffic?
Sure, a lot of those are personal blogs. But there’s a business benefit to blogging, and the most successful businesses understand that blogging is vital. Thirty-six percent of Fortune 500 Companies use blogs to expand their business’ online footprint, a number that’s only growing.
A human resources blog can help your company grow while providing free advertising for your business. All it takes is a little time and a little knowledge to get started.
3 reasons you should start a human resources blog.
There are a lot of small reasons you should start an HR blog, and I could list them all out one by one.
At the end of the day, the biggest benefits fit under larger headings: They help you, your candidates, and your business.
1. Blogging helps your candidates
When you interview a candidate or read their cover letter, you want to get the impression that they know what they’re talking about. Not just in terms of the job skills they need, but in their knowledge of your company.
But it can be surprisingly difficult to get any good inside info on a company. Unless your website takes the time to discuss your company’s culture from an employee perspective (rather than just a client perspective), candidates may struggle to find more than a few buzzwords to describe your office and their desire to work there.
This can even turn great talent off before they ever get to the application!
An HR blog can help great talent help you by giving them the info they need, so you can both make an informed hiring choice. A good HR blog takes the time to explain what the company’s culture is like using concrete examples (such as specific perks or interviews with current employees), while also providing insight into how the company’s mission impacts everyday employee life.
And if a candidate gets to the interview and still knows nothing about your company? At least now you’ll know it’s not because your website didn’t offer enough info.
2. SEO is everything
Search engine optimization (SEO) is what helps webpages rank higher in search engine results (like Google). If your blog is adept at SEO, it can help your entire website rank higher, facilitating discovery.
SEO can feel very mysterious, but there are tricks to mastering it. I’ve included a great tool to help you find keywords below, but start by shifting your way of thinking.
What is your ideal candidate Googling? Probably how to get a job in their field of choice, right? Search for a related keyword, then write a blog post about it! Include a lot of helpful information, and some links to your company’s career page and other resources.
When you find a keyword, make sure to include it in both your blog’s headline and your metadata, the short blurb of text that follows the headline on Google and explains what the post is about. That simple step will begin improving your search engine ranking right away.
3. A blog humanizes you
You know your company. You see your team every day, so you recognize them as real people with a range of feelings and emotions. You know the daily ins and outs of working with them.
Your candidates don’t. They see your company as a big picture, with mysterious inner workings. They don’t know your team, and they don’t know you. That can make an interview more intimidating, and more difficult.
A blog can help give your organization names, faces, and personality. If you run a goofy, lighthearted office, a blog will communicate that better than a sentence in a job posting. If you’re an emotive group that weaves your personal and professional lives into workplace conversations, a blog will show that in ways an offhand comment in an interview cannot.
Writing about yourself, your team, or even just in the first person can humanize you and your company, and, in turn, reduce your candidates’ interview nerves. That leads to better interviews and more great employees.
Free tools to use
Now that we’ve looked into the why, let’s take a brief look at how you can run a successful HR blog.
Blogging, especially when you’re a newcomer, can seem a daunting task. But the big industry secret is using good tools.
Every blogger has their own toolbox full of useful apps, widgets, and websites, and there are a lot of choices out there. But the most important ones help you write better, edit your content, and manage your website more effectively.
Looking for Human Resource software? Check out Capterra's list of the best Human Resource software solutions.