Small Business Trends

Capterra Value Report: A Price Comparison Guide for Survey Software

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Compare pricing for top survey software products with the highest value-for-money and functionality ratings.

Gathering data about employees, customers, or operations plays a crucial role in running any business successfully. And this is where survey software can help you design and create surveys, polls, and questionnaires to conduct market research, measure customer satisfaction, and collect employee feedback.

When selecting survey software for your business, there are multiple factors to consider, but buyers consistently tell us that two of their top considerations are functionality and price. If those are your top concerns as well, you’ve landed at the right place.

Price is a key consideration when purchasing software, but that doesn’t mean you should compromise on the functionality and value you get for the money. As a small business, you should choose software that is both affordable and fits your specific needs.

Software features vary widely depending on the vendor. While most vendors offer the basic features a small business needs to support its survey function, some vendors may also provide additional features within the same price range. Before investing in any survey tool, determine which products offer the features you need while still giving the best value for your money.

In this survey software pricing report, we’ll compare the prices of top survey software tools that users have rated highly for both value for money and functionality. This information will help you purchase the best software for your small-business needs.

Top survey software rated on value for money and functionality

The graphic below shows products that have the highest value-for-money and functionality ratings based on user reviews in Capterra’s survey software directory. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).

Scatter plot showing value and functionality ratings for survey software

Note: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top rated.

Price comparison for top-rated survey software

Comparing pricing and functionality for multiple software solutions can prove to be a herculean task. To help you, we’ve created a table to highlight how different survey software products stack up against each other in terms of starting pricing, free trials, and free versions, allowing you to compare these products all in one place.

From the 25 products mapped on the scatter plot, only those with publicly available pricing information on vendor websites are included in the price comparison table below.

This is a chart showing price comparison guide for top-rated survey software

Note: Products are listed in alphabetical order, and the pricing included is for the entry-level/lowest-priced offering (discounted pricing not considered) found on vendor websites as of August 24, 2022. The cost of these survey software products may vary based on the number of surveys, number of responses, number of questions, or other factors.

1. AidaForm

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.6

Functionality rating:

4.4

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Form builder in AidaForm</span></p>

Form builder in AidaForm

AidaForm is an online platform that lets you create conversational and traditional forms, including surveys, quizzes, order forms, poll makers, questionnaires, landing pages, as well as registration and feedback forms.

Starting price: $10 per month. Annual billing options are also available.

Features available at a higher price: Advanced versions of AidaForm offer logic jumps, quiz scoring and calculations, custom domains, password protection, among others.

2. Formidable Forms

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.8

Functionality rating:

4.9

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Form building in Formidable Forms</span></p>

Form building in Formidable Forms

Formidable Forms is a WordPress form builder plugin that creates a variety of forms with drop and drag menu, including polls and surveys, quizzes, smart forms with conditional logic, online calculator forms, radio button images. The software can also customize form HTML.

Starting price: $79 per year.

Features available at a higher price: Advanced versions of Formidable Forms offer features, such as landing page creation, bootstrap form styling, user tracking, as well as surveys and polls.

3. forms.app

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Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.4

Functionality rating:

4.4

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Share forms in forms.app</span></p>

Share forms in forms.app

forms.app is an online form builder application to develop forms and gather responses. The long list of online forms includes customer satisfaction surveys, contact us, job application, registration, message intake form, and sales order form.

Starting price: $19 per month for two users. Annual billing options are also available.

Features available at a higher price: Advanced versions of forms.app offer similar features to the starting plan but with more capacity in terms of file space, number of users, form responses, and email notifications.

4. Involve.me

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Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.9

Functionality rating:

4.4

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Drag & Drop editor in Involve.me</span></p>

Drag & Drop editor in Involve.me

Involve.me is a customer engagement software that helps you create widgets, landing pages, and popups with a drag and drop menu for the entire customer lifecycle. The solution also assists to generate more leads, automate qualification, and forward leads through the pipeline at a faster pace.

Starting price: $25 per user per month. Annual billing options are also available.

Features available at a higher price: Advanced versions of Involve.me offer ability to include custom domains, priority customer support, prevent duplicate phone numbers, remove watermark, and cross-project user tracking.

5. Jotform

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.5

Functionality rating:

4.6

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Templates in Jotform</span></p>

Templates in Jotform

Jotform is an online platform that helps you create and publish online forms with its no coding and drag-and-drop user interface. The solution generates leads, collects order payments, conducts customer surveys, manages job applications, and registers guests for events.

Starting price: $39 per month. Annual billing options are also available.

Features available at a higher price: Advanced versions of Jotform offer similar features with more capacity in terms of submission storage, fields per form, and is HIPAA compliant.

6. NativeForms

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

5.0

Functionality rating:

4.6

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Dashboard in NativeForms</span></p>

Dashboard in NativeForms

NativeForms is a free form builder application that allows users to create and send custom forms, such as surveys and polls. It allows you to add custom components to your objects and share forms across all platforms.

Starting price: $10 per month for unlimited users.

Features available at a higher price: Advanced versions of NativeForms offer the same features as the starting plan but with more capacity in terms of form responses per month.

7. Pointerpro

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Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.3

Functionality rating:

4.5

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Relevant recommendations in Pointerpro</span></p>

Relevant recommendations in Pointerpro

Pointerpro is an application to create your own clear and organized online assessments using templates including widgets. It helps you gather responses and transform them into useful output to generate automated reports for respondents.

Starting price: $39 per month. Annual billing option also available.

Features available at a higher price: Advanced versions of Pointerpro include customizable emails and templates, custom scoring for questions and answers, and questionnaire campaigns.

8. QuestionPro

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Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.8

Functionality rating:

4.7

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Employee Experience in QuestionPro</span></p>

Employee Experience in QuestionPro

QuestionPro is an online survey software designed for beginners as well as enterprises, and allows users to add multiple question types, logic, and personalized branding. It also offers multilingual surveys, customizable thank you pages, email-reminders, and a real-time dashboard.

Starting price: $99 per user per month. Annual pricing discounts are also available.

Features available at a higher price: Advanced versions of QuestionPro offer a dedicated success manager, user roles and permissions, custom scripting, text tagging, and correlation analysis.

9. Reputation

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.5

Functionality rating:

4.6

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Create survey in Reputation</span></p>

Create survey in Reputation

Reputation is a reputation management application that helps businesses create and send surveys, track, manage and respond to reviews in one place, analyze competitor ratings and reviews, compare performance, and identify new opportunities.

Starting price: $99 (billed monthly).

Features available at a higher price: Reputation offers the same features in each package.

10. Snap Survey Software

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.1

Functionality rating:

4.1

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Experience management platform in Snap Survey Software</span></p>

Experience management platform in Snap Survey Software

Snap Survey Software is a survey and feedback management software tool that helps users create surveys, collect and analyze data to gain insights. It also offers customized reporting, skip patterns, question routing, and customized branding.

Starting price: $89 per user per month. Annual billing options are also available.

Features available at a higher price: Advanced versions of Snap Survey Software offer custom URL, a question library, and a branded survey template.

11. Startquestion

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.7

Functionality rating:

4.6

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Survey creator in Startquestion</span></p>

Survey creator in Startquestion

Startquestion is an online application used to create surveys, quizzes, and different forms in order to collect customer feedback and run employee evaluations. The software offers built-in survey templates to create surveys, allow custom branding. WIth Startquestion, you can also share surveys as a link or QR code, and in emails.

Starting price: $49 per month. Annual billing option is available.

Features available at a higher price: Advanced versions of Startquestion offer personalized reports, executive dashboards, chat support, knowledge tests, and email alerts.

12. SurveyLegend

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.3

Functionality rating:

4.5

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">View your data anywhere in SurveyLegend</span></p>

View your data anywhere in SurveyLegend

SurveyLegend is a survey management application that helps businesses create custom and interactive surveys, quizzes, forms, questionnaires, and polls. The tool allows you to create these surveys anywhere anytime (i.e., from your website or mobile device).

Starting price: $19 per month. Annual billing option is also available.

Features available at a higher price: Advanced versions of SurveyLegend offer real-time analytics, branching, advanced logics, upload logos and external links.

13. SurveyMonkey

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.4

Functionality rating:

4.5

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Survey creation in SurveyMonkey</span></p>

Survey creation in SurveyMonkey

SurveyMonkey is an online survey tool that allows users to easily create quizzes, surveys, and polls. It also collects feedback via weblink, email, mobile chat, and social media, and provides automatic results evaluation to drive business decisions.

Starting price: $12 per month. Annual billing option is available with an advanced features package.

Features available at a higher price: Advanced versions of SurveyMonkey offer features, such as answer piping, text analysis and statistical significance, custom logo, colors, and survey URL.

14. Survio

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.9

Functionality rating:

4.4

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Survey templates in Survio</span></p>

Survey templates in Survio

Survio is a free online survey tool that helps businesses prepare questionnaires for customer satisfaction, employee feedback, and market research. With this application, you can create a questionnaire to collect survey responses on multiple channels to further analyze the result.

Starting price: $28 per month. Annual billing option is available.

Features available at a higher price: Advanced versions of Survio offer features, such as individual responses to email, branded survey web link, customizable footer content, survey logic, and multiple criteria filters.

15. Typeform

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Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.1

Functionality rating:

4.4

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Mobile view in Typeform</span></p>

Mobile view in Typeform

Typeform is an SaaS platform that helps businesses in building online forms, quizzes and surveys. This tool offers built-in photo and video libraries to create questionnaires, custom layout and themes with its no coding interface.

Starting price: $29 per user per month. Annual billing option is available.

Features available at a higher price: Advanced versions of Typeform offer features, such as custom subdomains, conversion tracking, and allows you to add your logo.

16. Wufoo

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Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

3.8

Functionality rating:

4.4

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Customer satisfaction survey in Wufoo</span></p>

Customer satisfaction survey in Wufoo

Wufoo is a cloud-based form builder tool that lets users create registration forms, application forms, surveys, contact forms, and payment forms. This application allows users to add their organization’s logo and brand elements to forms.

Starting price: $14.08 per month. Annual billing option is available.

Features available at a higher price: Advanced versions of Wufoo offer features, such as collect payment, password protection, field encryption, and Google analytics tracking.

17. Zoho Survey

View Profile
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.4

Functionality rating:

4.5

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">Survey responses in Zoho Survey</span></p>

Survey responses in Zoho Survey

Zoho Survey is an online survey creating platform designed for businesses to create different surveys, such as customer satisfaction, net promoter score, employee evaluation, and marketing research.

Starting price: $11 per month. Annual billing option is available.

Features available at a higher price: Advanced versions of Zoho Survey offer features such as piping logic, multilingual surveys and reports, URL callback notification, and email authentication.

18. Zonka Feedback

Visit Website
Trial/Free Version:
Free Trial
Free Version
Value-for-money rating:

4.9

Functionality rating:

4.8

Device Compatibility:

Screenshot:

<p style="text-align: center;"><span style="font-weight: 400;">View responses in Zonka Feedback</span></p>

View responses in Zonka Feedback

Zonka Feedback is an experience management tool to collect feedback from customers and employees while creating different surveys such as customer satisfaction (CSAT), customer experience (CES), and net promoter score (NPS).

Starting price: $99 per month for 2 users. Annual billing option is available.

Features available at a higher price: Advanced versions of Zonka Feedback offer features, such as location based surveys, white-label survey domain, and location insights.

If you want to check out more inventory management systems, please visit our survey software category page.

How did we choose these products? We didn’t—you did.

To find your ideal software match, you need information you can trust—so you can save time, stay on budget, and focus more energy on growing your business. It’s why we vet and verify all our user reviews and recommend only the tools endorsed by people like you.

In other words, our product recommendations are never bought or sold, or based on the opinion of a single individual—they’re chosen by your peers, reflecting the views and experiences of our independent base of software reviewers.


At Capterra, we objectively select and rank products based on a methodology developed by our research team. Some vendors pay us when they receive web traffic, but this has no influence on our methodology.

To be considered for this list, products have to:

  • Have at least 20 unique product reviews published on Capterra within the past two years, as of August 24, 2022.
  • Meet our definition of survey software: “Survey software helps users design, create, schedule, and publish electronic surveys, polls, and questionnaires (and collect and analyze responses) for different purposes such as conducting market research, measuring customer satisfaction, and collecting employee feedback. ”
  • The top 25 products that met the above criteria were mapped on a scatter plot as per their value-for-money and functionality ratings.
  • From these 25 products, only those with publicly available pricing information on vendor websites were included in the price comparison table. Therefore, the price comparison table is a subset of the scatter plot.

Note: The pricing included in the price comparison table is for the base product plan found on vendor websites as of August 24, 2022. This data may have changed since publication and may not reflect current conditions. For further information on pricing for a particular product, please see the vendor websites.


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About the Author

Baljeet Kaur

Baljeet Kaur

Baljeet Kaur is a senior market research specialist at Capterra, providing insights about choosing the right software and technology for small and medium businesses. She is inspired by how technology is changing our daily lives, in the smallest and biggest of ways. She enjoys getting creative in the kitchen and trying out different restaurants/cuisines with friends and family.

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