Compare pricing for the top survey software products with the highest value-for-money and functionality ratings.
We hear from software buyers time and again that two of their top considerations when investing in a new survey software solution are price and functionality. Budget is a constraint for most businesses, but affordability alone doesn't make a product valuable—it must also offer the functionality you need.
Survey software allows users to create and publish electronic surveys, polls, and questionnaires for various purposes such as market research, customer satisfaction, and employee feedback. It offers different feedback formats such as radio buttons, checkboxes, and drop-down menus, as well as data reporting tools including bar graphs and cross-tab reports. The software is customizable to fit different survey needs and provide the desired data. Survey solutions’ pricing can range from $7 to over $99 per user, per month, but higher prices may not always mean higher value. Read the survey software buyers guide to further understand the benefits of the solution, considerations when buying a product, and more.
In this report, we've ranked the most valuable survey software products based on user reviews: those with the highest ratings for both functionality and value for money. We also break down the starting cost and pricing details for each product.
Top survey software rated on value for money and functionality
The graphic below shows survey products that offer the best value for money and functionality according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).
Note: While products in the top-right zone of the graph rank higher in terms of both functionality and value-for-money ratings, all products in this graph are top-rated.
Price comparison for top-rated survey software
The cost of survey software products may vary based on the number of users, features, or other factors, and comparing pricing for multiple products can be time-consuming.
We’ve created a table to highlight how different survey software solutions stack up against each other in terms of starting prices, free trials, and free versions, allowing you to compare these products side by side.
From the products mapped on the scatter plot above, only those with publicly available pricing information on vendor websites are listed in the price comparison table below. They are arranged in decreasing order of their combined ratings—value for money plus functionality.
Note: The pricing included in this table is for the entry-level/lowest-priced offering (discounted pricing not considered) found on vendor websites as of May 1, 2023.
1. Zonka Feedback
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Viewing responses in Zonka Feedback (Source)
Starting price: $49 per month (billed annually) for one user.
Features available at starting price: Zonka Feedback offers features such as multilingual surveys, offline and kiosk surveys, simple web intercept, identifying contacts in surveys, sending surveys via email and SMS, user and respondent notifications for all responses, and basic reports on response insights.
Cost to upgrade: $99 per month (billed annually) for two users.
Features available in advanced versions: Advanced versions of Zonka Feedback offer features such as location-based surveys, white-label survey domains, and location insights.
2. Formidable Forms
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Building forms in Formidable Forms (Source)
Starting price: $79 per year.
Features available at starting price: The starting plan includes features such as a drag-and-drop form builder, form templates, smart forms with conditional logic, visual style former, file uploads, review summary before submission, multi-page forms with progress bar, and repeater fields.
Cost to upgrade: $199 per year.
Features available in advanced versions: Advanced versions of Formidable Forms offer features such as landing page creation, bootstrap form styling, user tracking, as well as surveys and polls.
3. QuestionPro
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Measuring employee experience in QuestionPro (Source)
Starting price: $99 per month (billed annually) for one user.
Features available at starting price: QuestionPro offers features such as unlimited surveys, 24/7 live chat, phone and email support, multiple question types, survey and branding customizations, survey result export, and advanced skip logic.
Cost to upgrade: Companies that have more than five users can reach out to them for custom plan pricing.
Features available in advanced versions: Advanced versions of QuestionPro offer a dedicated success manager, user roles and permissions, custom scripting, text tagging, and correlation analysis.
4. Startquestion
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Creating surveys in Startquestion (Source)
Starting price: $41 per month (billed annually).
Features available at starting price: Startquestion offers features such as personalized branding, survey email campaigns, website popup surveys, cross tables to look for hidden patterns, advanced question logic, and various question types.
Cost to upgrade: $83 per month (billed annually).
Features available in advanced versions: Advanced versions of Startquestion offer personalized reports, executive dashboards, chat support, knowledge tests, and email alerts.
5. NativeForms
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Dashboard in NativeForms (Source)
Starting price: $10 per month; supports 100 forms.
Features available at starting price: Offers features to build forms, surveys, and polls for all platforms such as social media and emails, integration with unlimited applications, custom domains, and pre-built email templates.
Cost to upgrade: $20 per month; supports 250 forms.
Features available in advanced versions: Advanced versions of NativeForms offer the same features as the starting plan but with more capacity in terms of the number of form responses per month.
6. Sogolytics
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Question types in Sogolytics (Source)
Starting price: $25 per month (billed annually).
Features available at starting price: Sogolytics offers features such as multilingual surveys, pre-defined survey templates, spell check, multimedia embed, survey appearance customization, a question bank, and a ready-to-use answer catalog.
Cost to upgrade: $66 per month (billed annually).
Features available in advanced versions: Advanced versions of Sogolytics offer features including automatic survey expiry, custom visual styles, question types such as image choice and grids, hiding irrelevant questions and question skip logic, ready-to-export graphical analysis of results, order randomization, and email invitation personalization.
7. AidaForm
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Form builder in AidaForm (Source)
Starting price: $12 per month (billed annually).
Features available at starting price: AidaForm offers features including form creation tools, video and audio answers, email notifications for form owners, response summary reports with filters, and full or partial results export.
Cost to upgrade: $24 per month (billed annually).
Features available in advanced versions: Advanced versions of AidaForm offer features such as logic jumps, quiz scoring and calculations, custom form domains, and password protection, among others.
8. Jotform
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Templates in Jotform (Source)
Starting price: $34 per month (billed annually).
Features available at starting price: Jotform offers features such as conditional logic, conversational forms, report builder, white labeling, custom branding on surveys, PDF report generation, and privacy settings for reports.
Cost to upgrade: $39 per month (billed annually).
Features available in advanced versions: Advanced versions of Jotform offer similar features with more capacity in terms of submission storage and fields per form, and are HIPAA compliant.
9. GoFormz
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Sharing and collecting forms online in GoFormz (Source)
Starting price: $24 per user, per month (billed annually).
Features available at starting price: The starting plan of GoFormz includes features such as automated calculations, automatic emails, online shareable forms, no-code workflows, electronic signatures, and file attachments.
Cost to upgrade: $48 per user, per month (billed annually).
Features available in advanced versions: Advanced versions offer features including custom reports, conditional logic, form transfer, barcode scanning, and premium workflows.
10. Zoho Survey
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Survey responses in Zoho Survey (Source)
Starting price: $7.33 per month (billed annually).
Features available at starting price: The starting plan offers features such as skip, end page, and auto-fill logic, survey design customization, question randomization, email distribution, offline response collection, report customization, sentiment analysis, and survey tracking.
Cost to upgrade: $20.78 per month (billed annually).
Features available in advanced versions: Advanced versions offer features such as pipe logic, custom variables, white-label survey, multilingual surveys and reports, email notifications, survey translation into more than 70 languages, email authentication, and trigger functions such as sending emails.
11. SurveyLegend
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Data visualization in SurveyLegend (Source)
Starting price: $15 per month (billed annually).
Features available at starting price: The basic plan allows creating and auto-saving surveys, duplicate surveys, closing or reactivating surveys, offering fields such as page break, section break, question types such as multiple text boxes, comment box, dropdown list, rating, picture selection, and logic and branching.
Cost to upgrade: $25 per month (billed annually).
Features available in advanced versions: Advanced versions of SurveyLegend offer advanced branching and logic, multilingual support, net promoter score, thank you page, branding, order randomization, custom backgrounds, and color palette customization, among others.
12. forms.app
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Sharing forms in forms.app (Source)
Starting price: $12 per month (billed annually).
Features available at starting price: The basic plan of forms.app offers features including email notifications, custom meta image and description, conditional logic, URL redirection, thank you page, form quota and schedule settings, and location-targeted forms.
Cost to upgrade: $19 per month (billed annually).
Features available in advanced versions: Advanced versions of forms.app offer features such as a custom subdomain and a dedicated success manager.
13. SurveyMonkey
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Survey creation in SurveyMonkey (Source)
Starting price: $10.99 per month (billed annually) for individual plans.
Features available at starting price: 24/7 customer support via email, quizzes with custom feedback, export survey results, skip logic, and text analysis.
Cost to upgrade: $24.44 per month (billed annually) for individual plans.
Features available in advanced versions: Advanced versions of SurveyMonkey offer features such as answer piping, text analysis and statistical significance, and custom logos, colors, and survey URLs.
14. Typeform
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Mobile view in Typeform (Source)
Starting price: $25 per month (billed annually) for one user.
Features available at starting price: Typeform offers features such as logic jumps, survey templates, thank you page customization, custom meta descriptions, email notifications, survey data export, and API access.
Cost to upgrade: $50 per month (billed annually) and includes three users.
Features available in advanced versions: Advanced versions of Typeform offer features such as custom subdomains and logos and conversion tracking.
15. SurveySparrow
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Survey templates in SurveySparrow (Source)
Starting price: $19 per month (billed monthly) and includes one admin user.
Features available at starting price: SurveySparrow offers features including sharing surveys via a link, QR code, social media, and web URL, embedded surveys, survey response notifications, and a custom response filter.
Cost to upgrade: $49 per month (billed monthly) and includes three admin users.
Features available in advanced versions: Advanced versions of SurveySparrow offer features such as multilingual surveys, question randomization, multiple thank you pages, response quota control, question and answer piping, customizable email templates, and survey throttling.
16. Survio
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Survey templates in Survio (Source)
Starting price: $16.56 per month (billed annually) for individual plans.
Features available at starting price: Survio provides users with features including survey logic such as question jumps, extended survey distribution channels, and survey result export to Google Sheets.
Cost to upgrade: $27.60 per month (billed annually) for individual plans.
Features available in advanced versions: Advanced versions of Survio offer features such as customizable footer content, survey and report branding customizations, survey logic, and multiple criteria filters.
17. Snap Survey Software
Trial/Free Version
- Free Trial
- Free Version
Overall rating
Value-for-money rating
Functionality rating
Device compatibility
Screenshots
Experience management platform in Snap Survey Software (Source)
Starting price: $96.36 per month (billed annually) and includes one user.
Features available at starting price: Snap Survey Software provides features to add visual questions, question routing, skip patterns, question order randomization, answer piping, and online/offline response collection.
Cost to upgrade: $75.09 per month, billed annually, and includes three users.
Features available in advanced versions: Advanced versions of Snap Survey Software offer a custom URL, a question library, and a branded survey template.
Check out Capterra Shortlist for survey software to view the highest-rated and most popular products, based on user reviews.
Survey software pricing models and related costs
Understand the common pricing models:
Perpetual license: You pay an upfront sum for the license to own the software and use it in perpetuity. This is the more traditional model and is most common with on-premise applications.
Subscription: You pay a monthly fee to use the software for a specific amount of time. Subscription-based pricing gained popularity, thanks to the increasing adoption of Software-as-a-Service (SaaS).
Open-source license: Open-source licenses are usually free of charge, which reduces your upfront investment. Implementation, integration, and ongoing maintenance, however, can be major expenses.
Watch out for these often-overlooked costs:
Data migration: While this can be done in-house, you might want to pay the vendor to transfer your existing data to the new system.
Training: Web-based training is often included in your plan, but vendors might charge for in-person training.
Hardware and IT: This could be a major expense for on-premise software buyers who need their own servers.
Maintenance and upgrades: Some vendors charge for updates, patches, upgrades, and other maintenance activities.