b2b lead generation
Update 4/9/2018: This post has been updated to reflect current statistics to add more value to your experience. The global nature of doing business has been a reality for Capterra’s entire 19-year history. We have worked with software... Continue Reading
If you aren’t leveraging social media to boost your sales strategy, it’s time to get started! The relevance of social media in business is old news, but incorporating social selling into your sales strategy might be... Continue Reading
Since 2013, Wishpond has generated over 100,000 leads using content marketing. And that number continues to grow month over month as we continue to optimize our lead generation processes and funnels. It seems we’ve mastered the... Continue Reading
One of the main responsibilities of marketers today is lead generation. How can we send more leads to our sales team and make sure those leads are actually ready to buy? What channels are best in order... Continue Reading
According to a study from ReachForce last year, just 44% of of B2B marketers have generated leads from LinkedIn – which is surprising given that it’s a very good platform for lead gen, with 93% of... Continue Reading
As those of you who watched the Kentucky Derby a few weeks ago may know, the first horse out of the gate often has the advantage. At least, that’s what I hear; the only horse races... Continue Reading
In Capterra’s latest marketing survey, we asked B2B software marketers which topics they wanted to learn more about in 2014. Lead generation was the second most popular response, trailing only SEO in terms of topics software... Continue Reading
I often hear from vendors that they don’t want to use landing pages because they personally don’t like them, and they want to give their visitors absolutely everything they need to know about their product up... Continue Reading
Lucy is the Director of Marketing for the imaginary GoodBetterBest Software. She handles most of the company’s Internet marketing tasks, including lead generation campaigns through online mediums. She just got out of a meeting with the... Continue Reading
Dear Kara, Not too sure about some of the leads we’ve been getting through our pay-per-click advertising channels. In my experience, leads ending in gmail.com, hotmail.com, and yahoo.com are junk. We usually just toss these leads instead... Continue Reading
Newer Posts
