Article Tag: b2b marketing

How to Improve Your Daily Workflow with Marketing Automation Processes

Published May 5, 2022 by Shanice Jones - Guest Contributor

Automation is spreading into every sector of practically every industry—and marketers need to keep pace. The human element remains a critical part of marketing. While personal connections and psychology are at the heart of a successful... Continue Reading

Your All-in-One Guide to Building a Content Hub for Your Business

Published April 21, 2022 by Beka Ventham - Guest Contributor

We’ve been blogging since the nineties. Content creators, SEO specialists, writing enthusiasts, and copywriting experts have flooded the Information Age with blogs to build genuine relationships with their audience. A content hub is the rooftop bar... Continue Reading

Leveraging Local Experts to Improve Social Media Effectiveness in International Markets

Published April 12, 2022 by Alexis Barron - Guest Contributor

As business has gone global, social media marketing has become increasingly challenging. On one hand, it’s important to send a consistent branding message. On the other, it doesn’t matter how uniform your message is if it... Continue Reading

Using AI in Digital Marketing (A Guide for Beginners)

Published April 7, 2022 by Sabrinna Veloso - Guest Contributor

Learn how your marketing team can easily utilize AI for everyday tasks. You’ve likely heard the buzz around artificial intelligence (AI) and big data. They’re popular topics of conversation, especially considering the dramatic rise in popularity... Continue Reading

How To Reshape Your B2B Sales Strategy Using Persona Targeting and Intent-Powered Data

Published February 15, 2022 by Shanice Jones - Guest Contributor

Using persona targeting and intent data is the key to a successful B2B sales strategy. But how? Business-to-business (B2B) organizations are often not achieving the sales they should be. Achieving this higher volume of sales requires... Continue Reading

How To Win Your Best Customers With Outbound Sales

Published November 19, 2021 by Eric Quanstrom - Guest Contributor

Winning in business is all about winning in sales. To get new opportunities, you have to constantly fill your sales pipeline with high-quality leads. According to a recent report by Hubspot, 34% of B2B marketers say... Continue Reading

How To Use Search Intent Analysis To Do More Effective Keyword Research

Published November 19, 2021 by Ken Marshall - Guest Contributor

It’s not enough to just do keyword research. Learn why factoring in search intent is key to your SEO strategy. If you’re a small business owner looking to grow your business through a scalable and easy... Continue Reading

How To Build an Effective Marketing Information Management Strategy

Published November 16, 2021 by Shanice Jones - Guest Contributor

As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email... Continue Reading

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

3 Amazing Benefits to Combining Account-Based Marketing and SEO

Published December 16, 2019 by Adam Rosenthal

SEO can make the benefits of account-based marketing easier to reach. By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are... Continue Reading