Article Tag: b2b marketing

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

3 Amazing Benefits to Combining Account-Based Marketing and SEO

Published December 16, 2019 by Adam Rosenthal

SEO can make the benefits of account-based marketing easier to reach. By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are... Continue Reading

Content Marketing Strategy: A Master Class on Alignment

Published December 12, 2019 by Adam Rosenthal

In B2B marketing, content is necessary for survival. But if you’re not building your content strategy correctly, you may be doomed. Content marketing is a lot like zombies. When you’re reanimating your dead, you have options:... Continue Reading

The Quick-and-Easy Guide to Boosting Your SEO With Social Media

Published December 10, 2019 by Adam Rosenthal

Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as... Continue Reading

4 Easy Tips to Optimize Your Video for Social Media

Published November 25, 2019 by Adam Rosenthal

Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded... Continue Reading

Your Clients Will Jump Ship If You Don’t Start Using Reviews to Improve Customer Retention

Published November 15, 2019 by Adam Rosenthal

Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn... Continue Reading

3 Ways Social Media Can Boost Your Account-Based Marketing (ABM) Strategy

Published November 4, 2019 by Adam Rosenthal

ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say... Continue Reading

What Is Social Media Segmentation and How Can It Boost Your Marketing Strategy?

Published October 29, 2019 by Adam Rosenthal

Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old... Continue Reading

How to Tell if You’re Losing the Race for Better Reviews (and What to Do About It)

Published October 16, 2019 by Adam Rosenthal

Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a... Continue Reading

But Really … Is an Influencer Marketing Strategy Actually Worth It?

Published October 15, 2019 by Adam Rosenthal

Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through... Continue Reading