Article Tag: b2b marketing

How To Win Your Best Customers With Outbound Sales

Published November 19, 2021 by Eric Quanstrom - Guest Contributor

Winning in business is all about winning in sales. To get new opportunities, you have to constantly fill your sales pipeline with high-quality leads. According to a recent report by Hubspot, 34% of B2B marketers say... Continue Reading

How To Use Search Intent Analysis To Do More Effective Keyword Research

Published November 19, 2021 by Ken Marshall - Guest Contributor

It’s not enough to just do keyword research. Learn why factoring in search intent is key to your SEO strategy. If you’re a small business owner looking to grow your business through a scalable and easy... Continue Reading

How To Build an Effective Marketing Information Management Strategy

Published November 16, 2021 by Shanice Jones - Guest Contributor

As an online business owner, you probably don’t need to be told that big data is the currency of digital marketing today. Whether you are gathering data to analyze your social media engagement, personalize your email... Continue Reading

Understanding Buyer Behavior: Givin’ ‘Em What They Want in 2020

Published February 10, 2020 by Adam Rosenthal

You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions... Continue Reading

3 Amazing Benefits to Combining Account-Based Marketing and SEO

Published December 16, 2019 by Adam Rosenthal

SEO can make the benefits of account-based marketing easier to reach. By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are... Continue Reading

Content Marketing Strategy: A Master Class on Alignment

Published December 12, 2019 by Adam Rosenthal

In B2B marketing, content is necessary for survival. But if you’re not building your content strategy correctly, you may be doomed. Content marketing is a lot like zombies. When you’re reanimating your dead, you have options:... Continue Reading

The Quick-and-Easy Guide to Boosting Your SEO With Social Media

Published December 10, 2019 by Adam Rosenthal

Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as... Continue Reading

4 Easy Tips to Optimize Your Video for Social Media

Published November 25, 2019 by Adam Rosenthal

Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded... Continue Reading

Your Clients Will Jump Ship If You Don’t Start Using Reviews to Improve Customer Retention

Published November 15, 2019 by Adam Rosenthal

Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn... Continue Reading

3 Ways Social Media Can Boost Your Account-Based Marketing (ABM) Strategy

Published November 4, 2019 by Adam Rosenthal

ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say... Continue Reading