b2b marketing
It’s that time of the year again — Reviews Madness! This competition, in spirit with the popular NCAA basketball tournament, allows software companies to go head-to-head each week to collect the most reviews. Software vendors have until... Continue Reading
If you aren’t leveraging social media to boost your sales strategy, it’s time to get started! The relevance of social media in business is old news, but incorporating social selling into your sales strategy might be... Continue Reading
2017 was an exciting year at Capterra! As we take a look back, we wanted to share some of our favorite milestones, and say a big thank you to all of our vendor partners. We look forward... Continue Reading
Update (12/21/2017): New books with added topics including creative design and a bonus book that should be on everyone’s must-read list. We’re getting down to the wire for holiday shopping. Don’t be the person who has to... Continue Reading
A high converting landing page should engage buyers and generate leads. It’s important to put thought into your landing page because it’s the first impression a potential buyer gets of your company and product. This post is a... Continue Reading
The software market is growing, and a large portion of that growth is occurring outside of the US. In fact, currently, 4/5 online software searches are coming from outside of the US, according to a recent... Continue Reading
In today’s digital landscape, no matter what you’re buying, you can almost guarantee dozens of competitors will try to sell you on the same product or service. With so many products to choose from, how do... Continue Reading
Think for a second what you do in your down time, when you’re on the metro to work, before you go to bed or wake up. I can bet that you pick up your smartphone to... Continue Reading
Social media is not free. Most people think it is because you don’t pay a fee to post photos of your kids or connect with an old college friend. But there is a transaction that takes... Continue Reading
Since 2013, Wishpond has generated over 100,000 leads using content marketing. And that number continues to grow month over month as we continue to optimize our lead generation processes and funnels. It seems we’ve mastered the... Continue Reading
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