b2b marketing
You’ve got what your customers need. But do you know what they want? Without a clear understanding of buyer behavior—what they want, where they are in the sales funnel, and what they base their purchasing decisions on—your... Continue Reading
SEO can make the benefits of account-based marketing easier to reach. By 2020, more than 70% of midsize to large B2B businesses will pilot or launch a full-scale account-based marketing (ABM) program, which means, chances are pretty... Continue Reading
In B2B marketing, content is necessary for survival. But if you’re not building your content strategy correctly, you may be doomed. Content marketing is a lot like zombies. When you’re reanimating your dead, you have options: Should they... Continue Reading
Social media can indirectly boost your search standings. But where to start? In 2014, Google’s Matt Cutts said that social media didn’t impact how sites were ranked on Google. He wasn’t lying … technically. But as time went... Continue Reading
Want to make your marketing videos stand out from the crowd? We’ve got a few tricks you can use. By the time you finish this article, at least 900 hours of video will have been uploaded to... Continue Reading
Improving customer retention should be one your biggest priorities. Reviews can help. Business is a lot like butter. Both involve churn. The metaphor breaks down after this. But what is churn? In the business world, churn is when your... Continue Reading
ABM strategies are designed to produce high-quality leads that convert quickly. Social media is here to help with that. You wouldn’t use a megaphone to whisper to someone. So you might be skeptical when I say that... Continue Reading
Social media segmentation is vital to targeting key audience demographics. But what is it, exactly? I was once mocked by a student of mine about Facebook. “You are so old,” the child scolded me. “Only old people... Continue Reading
Reviews are incredibly valuable. You need more, you need better, and you need them now. It’s Friday night. You’ve worked hard. You’ve earned the right to order takeout. But where to go? Your search for a sandwich shop... Continue Reading
Influencer marketing strategies are meant to get new leads and convert old ones, all for a low cost. But can they actually deliver the goods? You’re on the train, waiting for your stop. You scroll through Instagram.... Continue Reading
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